Sure the BRAVIA XBR8 series LCDs have been on the shelf for a few months now, but if glowing reviews of these good looking but pricey sets haven't convinced you, the magic of YouTube lets us experience the details of Triluminos technology without talking to someone on commission. Check out the videos, upped by Sony Canada, embedded after the break, but if you're having trouble picking the pricey BRAVIA over other LED, laser or plasma competition we're not sure if even Clarissa could help make up your mind.

[Via Sony Insider]

Sony's XBR6 series won over hearts long before they even went up for pre-order, but now that they've begun to filter out, you're probably wondering if the image quality is as stunning as the overall design. The lucky souls over at CNET were able to feast their retinas on this 52-incher for awhile, and when time came to pen the review, they had only a few negative things to say. The only knocks were the high price, intermittent color accuracy issues and below-average screen uniformity, but those downfalls were (generally) overshadowed by the accurate color temperature / decoding, bountiful array of ports and energy efficiency. Moreover, this HDTV produced the "deepest black levels of any non-LED LCD TV" it had ever tested, which is sure to thrill those who like it dark. Unfortunately, the bloated sticker ($3,699) and image quality niggles kept it from snagging a perfect review, but 4 out of 5 ain't bad.

It only takes one glance to see that Sony's new XBRs are mighty, might fine pieces of kit, and you've been holding off on a new HDTV purchase until it could be one of these, the green flag has finally been waved. Of note, the 52- and 70-inch XBR7 sets aren't quite ready to be ordered, but the XBR6 and XBR8 crews are ready for your love (and credit card number). Hop on over now if you're kosher with dropping $2,499.99 to $6,999.99.

[Thanks, Danny]

Aw yeah, those svelte Sony XBRs that were leaked back in mid-April have just been confirmed by Sony, and it's going to be a long, sweaty summer waiting for the whole load to land this fall. Kicking things off is the XBR8 series, headed by the 55-inch KDL-55XBR8 and 46-inch KDL-46XBR8 models, which incorporate the outfit's TRILUMINOS three-color LED backlight technology, 10-bit processing, BRAVIA Engine 2, Motionflow 120Hz and Advanced Contrast Enhancer PRO. The 70-inch KDL-70XBR7 and 40-inch KDL-40XBR7 headline the XBR7 lineup, while the XBR6 features sets range from 32- to 52-inches in size. All the gritty details are waiting below -- if you feel like waiting 'til tomorrow for Sony's glacially slow servers to load, that is.

Sony's got every other LCD manufacturer in its sights this year (we know, we've got the roadmap), taking the stage of Finetech Japan 2008 predicting sales of 108 million units globally, and, through investments and "technological differences", being in position to take the lion's share of them. Sure in the U.S. upstarts like Vizio have grabbed a chunk of the market, and things are just as cutthroat in Japan, but beyond its partnerships with Samsung and Sharp, Sony's focused on growing partnerships with Best Buy, Costco and Wal-Mart to reach 15-20 million LCDs this year. Other than lower costs as production increases, and advanced technology, 2009 plans call for a 32-inch HDTV that needs less than half the power of a current model, and even more super-slim OLEDs.

Good news for the pixel-starved: Boy Genius got a hold of a Sony's 2008 BRAVIA roadmap, which includes word of new XBR6, XBR7 and XBR8 LCD displays. We caught wind of the new XBR6 line at CES, along with the KDL-40Z4100 and the KDL-46Z4100, but apparently things are going to get much more interesting in August when the KDL-46XBR8 drops. New features include "Triluminos" RGB LED backlight, Advanced Contrast Enhancer PRO and BRAVIA Engine 2 PRO 1080p video processor. The XBR7 panels measure as large as 70-inches, and will launch in October, but sport features more in line with the XBR6. Everything is naturally 1080p and 120Hz.

Update: We just got ourselves sent a UK version of this roadmap. It's after the break.

Sony didn't limit its Bravia updates to LCDs today, as it also dropped five new SXRD rear-projection units. Like the other new Bravias, the three new A3000 and two new XBR SXR sets feature 1080p resolution, Motionflow 120Hz high-framerate technology, and the x.v.Color extended color gamut system. The SXRDs also get Sony's new PhotoTV HD feature, which Sony claims "brings the look of actual printed photography to the set." We're not sure what 70-inch prints of our vacation photos would look like, but sure. The new units, which are 40% thinner than the models they're replacing, are also compatible with Sony's Bravia Internet Video Link, for streaming HD video directly to the set, and feature the XMB crossbar interface that Sony hearts so much.

The $3,000 50-inch KDS-50A3000 (pictured), $3,300 55-inch KDS-55A3000, and $3,500 60-inch KDS-60A3000 units all run the Bravia Engine EX scaler (which only scales up to 1080i), and have interchangeable-color speaker grilles, while the $5,000 KDS-Z60XBR5 and $6,000 KDS-Z70XBR5 feature Sony's "floating glass" look and up the scaler to a 1080p-capable Bravia Engine Pro chip. The A3000s should drop in August, while the XBRs are due this fall. Peep the super mod KDS-Z70XBR5 after the break.

We glimpsed the future of the Bravia XBR LCD line back in March when Sony showed off the Japanese-only X2550s, and now it looks like that premonition was dead-on, as the nine new Bravias introduced today feature Sony's x.v.Color wide color gamut system, 10-bit 1080p panels, Bravia Engine upscaler, the oh-so-popular XMB crossbar interface, and compatibility with Sony's Bravia Internet Video Link to stream HD video directly to your set over the 'net.

The $4,300 52-inch KDL-52W3000, $3,500 46-inch KDL-46W3000, and $2,700 40-inch KDL-40W3000 all come flossing a standard brushed-metal case, while the XBRs feature Sony's "floating glass" look, Motionflow 120Hz high-framerate technology, and Bravia Engine Pro.

The KDL-46XBR5 and KDL-40XBR5 will drop in August for $4,100 and $3,300, while the KDL-52XBR5 model (pictured) will come out in September for about $5,100. Those looking to burn a little less cash can pick up the XBR4 series with interchangeable bezels -- the 52-inch KDL-52XBR4 will set you back $4,800, while 46-inch KDL-46XBR4 and 40-inch KDL-40XBR4 are $4,800 and $3,800, respectively.

Sony was still rolling out new BRAVIA's this morning, with three new models in its Japanese X2550 line that should give a preview of the successors to the current XBR models we'll see here. The piano black finished LCDs all feature 1080p resolution, wide color gamut backlighting, BRAVIA Engine and Sony's new x.v.Color technology, and we assume, dual HDMI 1.3-compatible inputs to deliver all that many-hued madness. No mention of new 120Hz technology for these LCDs, but the expanded color space should match up well with other upcoming Sony products. All should start shipping April 25th the 52-inch KDL-52X2550 for 720,000 yen ($6,098 U.S.), 46-inch KDL-46X2550 for 490,000 yen ($4150 U.S.), and 40-inch KDL-40X2550 for 420,000 yen ($3,557 U.S.). Check after the break for another pic of that glossy finish head-on (apply directly to forehead).

In addition to new micro-displays and the Internet Video Link streaming device, Sony also announced seven BRAVIA LCD sets today. There are two 1080p-capable displays in 40- and 46-inch sizes (KDL-46V3000 and KDL-40V3000), three 720p sets in 26, 40, and 46 inches (KDL-26S3000, KDL-40S3000, and KDL-46S3000), and a pair of 32-inch models (KDL-32S3000 and KDL-32XBR4). The V-series 1080p sets can accept 1080/60p and 24p signals via their HDMI or component inputs, and have the advanced Bravia EX engine for higher-quality upconversion. The 32-inch XBR model has three of the 1080/60p/24p HDMI inputs, and uses Sony's Motionflow 120Hz motion compensation, which creates unique frames to help eliminate blurring and motion artifacts. All the sets have 10-bit color for more capable color gradients, Bravia's video processing engine, and Theatre Sync for control connection between compatible devices. The displays also utilize Sony's XMB Xross Media Bar interface. The XBR and S-series models will be available this spring, while the other sets will come out in the summer -- pricing has not been announced for any of these models.

Sony just announced its newest Bravia LCD, the KD-70XBR3. This 70-inch HDTV is one of the first to support the xvYCC, or x.v.Color as Sony has named it via HDMI 1.3. It's the largest Bravia announced and features 120Hz "Motionflow" technology to reduce blurring, like many of the new LCDs we've seen so far. The panel also features 10-bit video processing and Triluminos LED backlight. x.v.Color gives a color range of video that is 1.8 times greater than what was previously available, and is also supported by the four new Handycams Sony announced. The set features a 7,000:1 dynamic contrast ratio with DRC-MFv2.5, and is slated to ship this February for $33,000. If that price is acceptable to you, it's available for preorder now from Sony Style stores and several other retailers.

Remember the 52-inch 1080p and 720p 40- and 32-inch BRAVIA LCDs Sony announced in Japan recently? They have officially announced their US availability prior to CEDIA 2006. First the the big guys, the 1080p 52-incher comes in two flavors, the KDL-52XBR2 and KDL-52XBR3. The XBR3 has the high-gloss piano black bezel we know you love so much while the XBR2 has a silver finish. Both include BRAVIA Engine Pro image processing built around Sony's DRC-MFv2.5 for upconverting lower-res signals, and WCG-CCFL backlighting for better color contrast. They feature a 1,300:1 on-screen contrast ratio (7,000:1 dynamic), 8ms refresh time, with three HDMI and component inputs. Both will ship in November, with MSRPs of $6,800 for the XBR3 and $6,500 for the XBR2. At the lower end Sony has added two S-series LCDs also shown previously in Japan, the 40-inch KDL-40S2400 and 32-inch KDL-32S2400, both featuring a 1366x768 (720p) resolution. They have the same Advanced Contrast Enhancer (ACE) as the 52-inch models, with 1,300:1 contrast ratio (5,000:1 dynamic), plus "invisible" bottom-mounted speakers and will retail for $2,600 (40-inch) and $1,700 (32-inch) when they begin shipping in October. The 52-inch XBRs will have a fight on their hands with the similarly-spec'd Samsung and Sharp models hitting this fall.

Update: Added images of KDL-32S2400 & KDL-52XBR2 after the break.

Sony rolled out some new HDTVs for the Japanese market this winter, some of which have already been announced in the US, the rest we hope soon will be. The biggest new news appears to be that their advanced Digital Reality Creation (DRC-MFv2.5) circuitry is moving downmarket, into the cheaper A2500 series of LCoS HDTVs. The two new RPTVs announced are the KDS-60A2500 and KDS-50A2500, 60- and 50-inches respectively. They'll accept and display 1080p just like their American A2000 cousins, but now with enhanced upscaling technology for non-1080p inputs. At an estimated 600,000 and 500,000 yen respectively, that would give them about a $500-US price bump over the previous 50- and 60-inch LCoS HDTVs and are slated to ship September 15th. Of the nine new LCDs, five are identical to the Bravia LCDs already announced in the US, but they have added the 52-inch KDL-52X2500 at the top of line, and three new S-series LCDs (46-,40- and 32-inch) at the bottom. The KDL-52X2500 includes the aforementioned DRC technology, WCG-CCFL backlighting (1500:1 contrast ratio), Live Color Creation, 1080p resolution and 1080p inputs. The cheaper KDL-46S2500, KDL-40S2500 and KDL-32S2500 are 1366x768 (720p) LCDs with the older Bravia Engine image processing, a 1300:1 contrast ratio on the two large TVs and 1700:1 ratio on the 32-inch. All four LCDs share a 450cd/m2 brightness, feature one HDMI and two D4 inputs (as compared to the three HDMI jacks for the US-specced TVs) and are due to ship in Japan October 20th.

Sony's long waited revisions of their current SXRD rear-projection XBRs are now available for pre-order. People waiting on the sidelines just sitting on their credit cards can now whip 'em out and pre-order these amazing HDTVs. Sony doesn't take the XBR moniker lightly, except for their XBR970 tube, and hopefully these sets are not going to disappoint. Unlike the A2000 SXRD line, these sets utilize Sony's newest version of their Digital Reality Creation: DRC-MFv2.5. This chip is designed 1080p in mind and will give viewers a better picture than the little brothers in the A2000 line. Plus, they add a few goodies into the XBR line for instance: Cable Card, one more RF input, Control-S input/output, and the 70-inch adds another HDMI input for a total of three, along with the crowd-pleasing detachable side speakers. Surprisingly though, the A2000 line has side component inputs, for a total of three, where the XBR line has side composite, but no component and only two of the inputs on the back. No matter, we are sure people are still going to pick up these XBR's even though they are lack one component input. The sets are going to be available in September, but like we said, they are available for pre-order now with the 70-inch at $6,999 and 60-inch for $4,499.

[Thanks, Ivan]

Unfortunately this post isn't about where you can go to buy a DVD hologram projector, plasma vision walls or TemporalVision truly-time shifting television as those products only exist within the world of SciFi Channel show Eureka. However if you go to the Made in Eureka website and try to order one you will be entered to win a Sony KDS-R60XBR1 HDTV and Sony BDP-S1 Blu-ray player. Whether you're a dyed-in-the wool Blu-ray fan or a longtime HD DVD supporter we'd think that free is just about the right price for some next gen high-def viewing. We'll just keep waiting for that TemporalVision monitor, it will probably actually be available long before we find out what's really going on in Lost.

[Via TV Squad]