Vietnam is finally getting some love from Hollywood, as Sony Pictures is the first studio to release DVDs in the country. Blu-ray discs are expected to come ashore sometime after the initial package of 15 movies (including Casino Royale) as SPHE expands its worldwide reach in partnership with Galaxy Studio. Variety indicates Vietnam's home video market has been almost all pirated content until recently, but it remains to be seen how legitimate releases and next-gen DRM schemes work out.

Just in case you haven't been schooled enough by HD research articles of late, here comes another to toss around inside that skull of yours. Based on a forecast by Informa Telecoms & Media, around 4-percent of worldwide households (read: not just homes with HDTVs) will "actively watch HD programming" before 2009 dawns. Just to put that into perspective, only 2-percent of homes globally were tuning into HDTV at the end of 2007. According to Simon Murray, principal media analyst at the company, a "major contributing factor is that set and set-top box prices have fallen substantially in the last two years," and it should come as no surprise that HD adoption has been highest in North America. Per usual, an HD study couldn't conclude without some reference to 2012, and sure enough, Informa is expecting around 179 million worldwide abodes (16-percent, give or take) to have HD programming in less than four years.

[Image courtesy of AT&T]

It's something we've all been wondering about, and now we've got the numbers to satisfy our curiosity. Interpret has surveyed groups from a variety of regions around the globe in order to see how high (or low) Blu-ray awareness is now that it stands alone as the sole next-generation HDM format. Unsurprisingly, the UK and US were tops in knowing what's what at 56- and 60-percent, respectively, while Japan checked in at 45-percent; both France and Germany notched percentages that were slightly lower at 49-percent and 30-percent. Also of note, data from the UK and Japan showed that consumers that already own HDM players were still purchasing standard-definition DVDs at a higher rate than HD DVDs / Blu-ray Discs, but the opposite was (just barely) true for the US. Nothing too earth-shattering here, but check out the read link if you're lusting after some fun figures to toss around at the water-cooler.

[Via Audioholics, image courtesy of TheDigitalBits]

There's no doubt that many movie lovers were waiting until the format war came to some sort of conclusion before choosing a side, and now that Blu-ray has emerged victorious, it seems as if some analysts are fairly bullish on adoption rates. According to new research from Strategy Analytics, the end of the war will "propel [BD] into 29.4 million homes worldwide by the end of 2008." Also of note, it reckons that Sony's PS3 will "drive the Blu-ray market until 2009, after which standalone players will become the dominant segment." Of course, a study couldn't come out without some mention of 2012, so you can reportedly look forward to seeing 132 million BD-equipped homes in just four years. Now, the only question is when will BD players overtake DVD?