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Wilmington, NC to become first test market for 2009 analog shutoff


Although a Las Vegas station just wrapped a simple analog shutoff drill, the FCC is planning to use Wilmington, North Carolina as the official test bed for the 2009 digital TV transition. Starting on September 8th, all four of the major networks in the greater Wilmington area (around 400,000 residents) will turn off their analog signals and broadcast digital only. As expected, a flurry of advertising will go down beforehand to get residents prepared, but given that they'll be out on the beaches all summer, who knows how many folks will actually pay attention. Interestingly, this trial is just as much about testing to see how many folks get prepared as it is about the technological changes, but broadcasters may still use the trial to move their antennas based on the need for coverage. So yeah, if the world implodes on September 8th, you'll know something went awry on the coast of NC.

[Image courtesy of usdol, thanks Robert]

TWC adds Caller ID on TV in Eastern North Carolina

While Microsoft and the gang are out wondering if folks really want Caller ID on their TV screens, Time Warner Cable is out delivering. Effective immediately, select customers in Eastern North Carolina (from Wilmington to Raleigh) can now see who's calling 'em right on their television screen, but of course, one must be subscribed to digital cable and digital phone to receive the free service. More specifically, Caller ID on TV logs the last ten incoming calls (including the caller's name, number, date, call time and whether he / she enjoys long walks on the beach) and can be turned off if you so choose. The offering is being made as part of a $50 million upgrade in the region, and by this summer, every TWC subscriber in the East Carolina footprint will have access. Personally, we're interested to see what else is bound to come from such a substantial cash investment (more HD, please?). [Disclosure: Engadget is part of the Time Warner family]




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