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Posts with tag watermark

Philips' VTrack watermarks content recorded with camcorders


Certainly not the first watermarking scheme we've seen of late, Philips has introduced a new method that it hopes will thwart any plan to snag sensitive PPV material and distribute it illegally on the intarnetz. The VTrack solution, set to debut at NAB Show, is aimed at hoteliers who enjoy offering up PPV films well before the DVD release date. The company will be integrating the technology -- which makes content captured via camcorder traceable -- into its 26-, 32-, 37- and 42-inch HDTVs, and if someone does set up their own bootlegging studio and then share it with everyone on the web, content owners can unearth the time, date and location of the deed. In Soviet Russia (and hotels with Philips sets), content watches you.

Fox internet video, now with watermarks in every packet

Fox hearts MediaEscortThe cat-and-mouse game of DRM is probably never going to end, but 20th Century Fox Home Entertainment has signed up with USVO's MediaEscort technology to add watermarking to its arsenal. MediaEscort is suited for the growing internet streaming market, and embeds watermarks during content delivery. Thus, if either the legitimate recipient or an online interloper decides to "share the wealth," there's forensic evidence that can be used to figure out both where the leak occurred and how big it is. While we aren't big fans of DRM, it's really because of all the problems it inevitably causes legitimate end-users; watermarking is a different story. As watermarking grows in popularity, we'll see if efforts to strip watermarks grow to the level we currently see in DRM removal.

Verance rolls out audio watermarking for HD DVD / Blu-ray


It's been so long since we've heard anything serious about audio watermarking that we were beginning to worry, but for the hackers up for yet another challenge in the realm of high-definition film, your brief wait is (nearly) over. Verance Corporation has just announced the immediate availability of its audio watermark technology for licensing by manufacturers of Blu-ray and HD DVD players and components, which means that users will likely face another layer of content protection when trying to free their movies from the bondage of DRM. No word just yet on a timeframe in which this stuff will actually make its debut, but it is noted that the AACS is "is expected to release final license agreements requiring the inclusion of VCMS/AV detector technology in HD DVD and Blu-ray players in the coming months."




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