Warner Bros. isn't content with just loosing The Polar Express on 3D Blu-ray -- oh no, it's got another pair of titles set for a holiday launch. Famed classic Casablanca will finally be getting the Blu-ray treatment it deserves this December 2nd when it arrives in Ultimate Collector's Edition form. The $64.99 package ($59.98 on DVD) is reportedly "elegantly boxed in an intricate laser-cut Moroccan design and will include such collectibles as replicas of actual props (Victor Laszlo's "Letter of Transit") as well as a number of Warner studio documents. Going from one of the greatest love stories of all time to one of the raunchiest comedies of the past, oh, score, Austin Powers Collection: Shagadelic Edition, Loaded With Extra Mojo will be uncomfortably landing alongside the aforementioned gem on the same day. The collection-only package will include the entire trilogy in Blu-ray high-def for $74.98.

[Image courtesy of ValleyArts]

Read - Casablanca release
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Oh boy, we can see where this is headed. Not that 3D Blu-ray Discs are a bad thing, though. Anywho, shortly after Hannah Montana was announced as being the first to bring 3D to BD, along comes The Polar Express to call "shotgun!" Warner Bros. has announced that the visually pleasing film will make its 3D Blu-ray / DVD debut on October 28th, with the title coming bundled with four sets of 3D glasses. The Blu version will go for $34.99, while the DVD edition will demand $20.97. Anyone plan on picking this up to see if the hype is warranted?

While many film lovers across the universe are still itching to watch something in 4K, studio execs are already eying the next best thing -- or are they? The 1954 A Star is Born will soon be undergoing a 6K restoration makeover prior to its release on Blu-ray, and while this may sound impressive to those not in the know, industry experts have varying opinions on the worthiness of such an undertaking. According to Lowry Digital Images' Chief Technical Officer John Lowry, the 6K transfer "is just an attempt at marketing position," noting that "everything on film is captured at 4K." Listening to The Film Preserve's Robert Harris could make you believe otherwise, as he asserts that while there is only a "slight" advantage to preserving the film in 6K, it's still important to "get every last drop you can." (Not surprising considering his occupation.) Nevertheless, we'd recommend hitting up the read link for a few interesting viewpoints on 6K, and get on down to a 4K theater before it becomes "so last year."

Not that it's really any surprise, but one particular studio is taking a stand and looking to lower Blu-ray Disc prices. In an effort that's far too late (but quite welcome) by our estimations, Warner Home Video will reportedly be launching an initiative in Q4 2008 that will "essentially enable retailers to order participating catalog titles for around $11." For the consumer, this means you can look forward to seeing older titles like The Fugitive, Enter the Dragon, Clockwork Orange, The Shining, The Aviator, Road Warrior and Swordfish with price tags much lower than the traditional $20 to $25. Newer releases won't be promoted quite as heavily, but prices on those are still expected to be lower than what we've been seeing. Now, if all the other firms would follow suit (and BD player manufacturers would get those sub-$200 decks on shelves), we'd be all set.

Some rumors never die, and this one we heard even before the official Warner press release was issued. Now that the format war is officially over, newspapers and magazines everywhere are looking back on the events preceding Toshiba's announcement. While no one really knows why each studio made its decision, The Globe and Mail cites "analysts" who think the payoff was a factor. Well, we asked Warner point blank about the payoff rumor and Kevin Tsujihara, president, Warner Bros. Home Entertainment Group said that it "was not a bidding war" and that it really came down to Q4 sales. This answer leaves us with the impression that while some money probably changed hands, the real reason why Warner went Blu was because during all of 2007 the Blu-ray versions of Warner's titles always outsold the HD DVD. The bottom line is that regardless of any single payoff, since Warner owns most of the home media market, it had the most to lose if it waited too long to chose a format. [Disclosure: Engadget's parent company's parent company is Time Warner, which also owns Warner Bros.]

Another day, another format war rumor. Business Week has a lengthy writeup on the possibility of lone dual-format holdout Warner Brothers switching to Blu-ray exclusively, and how it could affect the outcome of the long-running feud between high-definition disc formats HD DVD and Blu-ray. The rumor gets its seed from vice-chairman of Lionsgate Michael Burns, who claims that Warner will be turning blue soon. With Warner on their side, the Blu-ray studios would hold a 70% market share for the DVD market. Of course, if Warner shifts red, then the studio market will again be split into two equal halves, and consumers are left to wait and see if one format can outsell, outspend, or outlast the other until only one format remains. The stakes are so high that top execs from both camps are banging down Warner's door with personal meetings -- and possibly even truckloads of cash -- to get Warner to turn to their side. One thing you can be sure of is that Warner is going to be keeping an extra close eye on the dual-format release of Harry Potter next week for guidance.

[Thanks, Michael P.]

HD-DVD is moving the movement, with their latest announcement that we will see the first back-and-forwards compatible movie hitting store shelves May 9. Rumor Has It (which I have never heard of) will contain a high definition version on one side and a standard definition DVD on the other. The second piece of good news is that it will premiere on the same day as the standard definition release. The bad news is that this hybrid disc is going to cost you $39.99, a 135% premium over just the standard DVD as eHomeupgrade points out.

Also announced today for HD-DVD release are Goodfellas, Swordfish and Training Day, all of which will cost $28.99.

Now we'll see if anyone is really interested in future-proofing their DVD library, especially at such a price. Blu-ray also has similar types of discs on the way; with neither format expected to gain that much traction in its first year, getting consumers to build up libraries of content and locked into a format early could be key. That said, content will mark the true victor in the next generation wars, and with the "special features" provided by Eva Mendes and Halle Berry I see where Warner is going early and I kind of like it.

That is the new rallying cry of the HD-DVD camp; will it be enough to move customers into stores to by players before Blu-ray comes out, or enough to make consumers care about high definition DVDs at all? Toshiba and Warner Brothers certainly hope it is. To counter, the Blu-ray supporters were considering launchnig a market campaign around the concept that HD-DVD "came first", leaving HDTV owners unsatisfied. Expect the milder tagline "step into Blu" when their media juggernaut hits the ground.

They plan to start the advertising on channels that air high definition content but we haven't seen any yet, although I did catch a nice Mission Impossible trailer in HD during 24 last night. Drop us a line if/when you see the ads.

[Via Adjab]

So we are losing two high definition broadcasters as they become one. The parent companies of UPN and WB, CBS and Warner Brothers, have announced they will form a new network with programming from both of the old ones, which will cease broadcasting in September of this year. The station will be broadcast on the Tribune's 16 major market television stations, as well as 12 CBS-owned affiliates. If you don't live in the 48% of the US that covers, don't worry, they will select existing UPN or WB affiliates throughout the rest of the country.

In the press release for the 10-year agreement, there is no mention of high definition, but since both existing stations currently broadcast some content in high def, it's safe to say the new one will as well.

Hopefully now they'll be able to broadcast in 1080i every night, instead of taking nights off as they sometimes have.