While many film lovers across the universe are still itching to watch something in 4K, studio execs are already eying the next best thing -- or are they? The 1954 A Star is Born will soon be undergoing a 6K restoration makeover prior to its release on Blu-ray, and while this may sound impressive to those not in the know, industry experts have varying opinions on the worthiness of such an undertaking. According to Lowry Digital Images' Chief Technical Officer John Lowry, the 6K transfer "is just an attempt at marketing position," noting that "everything on film is captured at 4K." Listening to The Film Preserve's Robert Harris could make you believe otherwise, as he asserts that while there is only a "slight" advantage to preserving the film in 6K, it's still important to "get every last drop you can." (Not surprising considering his occupation.) Nevertheless, we'd recommend hitting up the read link for a few interesting viewpoints on 6K, and get on down to a 4K theater before it becomes "so last year."

Not that it's really any surprise, but one particular studio is taking a stand and looking to lower Blu-ray Disc prices. In an effort that's far too late (but quite welcome) by our estimations, Warner Home Video will reportedly be launching an initiative in Q4 2008 that will "essentially enable retailers to order participating catalog titles for around $11." For the consumer, this means you can look forward to seeing older titles like The Fugitive, Enter the Dragon, Clockwork Orange, The Shining, The Aviator, Road Warrior and Swordfish with price tags much lower than the traditional $20 to $25. Newer releases won't be promoted quite as heavily, but prices on those are still expected to be lower than what we've been seeing. Now, if all the other firms would follow suit (and BD player manufacturers would get those sub-$200 decks on shelves), we'd be all set.

Looks like Warner's BD-Live commitment doesn't stretch beyond U.S. borders, with Warner Bros. International VP Marc Gareton recently telling a conference in London not to expect an BD-Live titles in 2008. European BD fans aren't going totally without, as he added it might follow in it's domestic twin's footsteps by adding digital copies to movies before the year is out. A lot of things could play into this decision by the studio, but for the time being if there's any Blu-ray exclusive features your best bet may be importing or hoping someone else owns the international release rights and goes the extra mile to make things right.

BD-Live isn't the only thing Warner's adding to its Blu-ray releases, with the news that 10,000 B.C. comes with an iTunes Digital Copy. Unlike previous Fox and Lionsgate releases, this one isn't on the disc, apparently due to space considerations on the single-layer 25GB disc. DVD buyers don't even get that option, and in the absence of an official announcement by Warner or Apple about inclusion going forward, it seems to us this is a way for the studio to dip a toe in the water before making a decision on possible wider inclusion. However, if cost is a concern, the choice between copies to take on the road and bonus online features on the disc itself is an interesting one. [Disclosure: Engadget is part of the Time Warner family]

[Via iLounge]

Blu-ray 300 fans should finally experience those HD DVD-exclusive bonus features, since Warner has announced a Limited Collector's Edition release of the best seller this fall, along with JFK and Casablanca. Also notched in the "confirmed" column is Band of Brothers, although there's no word if any/all of these flicks will be among those getting the BD-Live treatment. We'll keep an eye out for any new announcements, as much as we enjoy watching people getting booted into a bottomless pit, we're not sure if rehashed PiP and ringtones alone will have buyers reaching into their pockets again.

Considering that Disney just made headlines with its decision to go BD-Live on a few notable releases, it's no real surprise to see Warner Bros. following suit. At the Entertainment Supply Chain Academy conference, the studio's president of Technical Operations Darcy Antonellis asserted that it was "looking to launch web-enabled Blu-ray titles with BD-Live as early as the winter holidays." He elaborated by specifically mentioning "real-time viewing, library tools, a search engine, a recommendation tool with e-mail reminders, ringtones and wallpapers." Unfortunately, nary a clue was given as to what titles would be sporting what features, but it can't go and just reveal everything ahead of time, right?

Although it was tough to see then, the writing has been on the wall in hindsight. After Warner Bros. absorbed New Line Pictures, characterizing it as a "redundant infrastructure," it's now looking to focus less on cranking out blockbuster theatrical releases and more on pushing Blu-ray / VOD adoption. Jeff Bewkes, president and CEO of Time Warner Inc., has noted that the studio will trim its theatrical slate in half from two years ago, as it hopes to garner more profits by simply "building wider consumer adoption of Blu-ray" and expanding day-and-date VOD releases. Even more interesting was Bewkes assertion that the "expansion of Blu-ray, VOD and related improvements in electronic distribution by moving away from physical DVD would help grow filmed entertainment." After looking at a few motion picture budgets, it's pretty easy to see why distribution looks so delicious. [Disclosure: Engadget is part of the Time Warner family]

[Thanks, xdragon]

Now that we've already got one particular trilogy on our BD radar, it's only fitting that yet another blockbuster trio hit the screen. According to PSU, Peter Jackson has stated outrightly that he is "working on a Blu-ray version of the Lord of the Rings Trilogy with Warner Bros. at the moment," and although he confessed that a release date wasn't available, we are told not to expect it anytime this year. Reportedly, the comments were divulged while chatting about the forthcoming Hobbit, and while we're undoubtedly stoked to hear the news, we can't help but feel somewhat crushed that Profile 4.0 may very well be out and about before this collection ever lands. [Disclosure: Engadget is part of the Time Warner family]

[Image courtesy of Britannica, thanks Justin]

High fives all around, The Ellen Degeneres Show is finally making the leap to high-definition. We've been wondering when this mega-hit would ditch its SD ways and start showing up during our morning yoga classes in high-def, and it appears that Monday, September 8th is the day to circle in your date planner. The show will be moving to a new state-of-the-art production facility on the Warner Bros. Studios lot, where it will be produced and broadcast in glorious HD. The sixth season of the show (which has been renewed through 2010 - 2011) will be shot from the completely tapeless Stage 1 complex, and considering the 50-percent increase in seating capacity, quite a few more guests will be able to squeeze in and check things out live. But who needs that when you've got Ellen in high-def?

[Image courtesy of Ecorazzi]

Sun Microsystems's pledge to aid the widespread development of interactive content on Blu-ray wasn't the only thing going down today at the JavaOne Conference in San Francisco. Rather surprisingly, famed musician Neil Young announced plans to "release his entire music archive on Blu-ray discs that can be updated over the internet." Reportedly, the first installment of Young's archive will cover 1963 to 1972 and will be released as a ten-disc set this fall on Reprise / Warner Bros. Records, and subsequent archives will be released chronologically and "include some previously unreleased songs, videos, handwritten manuscripts and other memorabilia." Stressing Blu-ray interactivity, it was also noted that fans could download more songs, photos and tour information via their internet-connected decks. Needless to say, we're pretty stoked about the whole ordeal, and can only hope that more artists follow suit in serving up their work via Blu-ray.

[Thanks, JDS]

One of the criticisms leveled at digital distribution over old fashioned discs is a lack of extras, but Warner Bros. has something for that with its latest release, Nancy Drew: Drew's Clues. Available digitally (VOD, Amazon Unbox, iTunes, Xbox Marketplace) from the same day as the DVD release, viewers can either get the regular movie, or the Drew's Clues edition with "Movies that Pop" pop ups for trivia facts, quizzes and behind the scenes info. This is aimed primarily at the teen-girl sleepover crowd, and while the regular flick is out in HD on all services, Drew's Clues is SD only, plus, to watch it both ways, you would have to rent (and pay for) both versions separately. Key advance that increases the appeal of downloads, or one more reason to take the remote when you leave your tween home alone, we can't decide. [Disclosure: Engadget is part of the Time Warner family]

[Via Variety]

According to the latest NPD group report, during the month of December Blu-ray players held 60 percent of the HD media player market -- despite the fact that HD DVD players were considerably cheaper. While that might've helped Warner in its decision to go Blu, the move has definitely had a dramatic effect on player sales since. According to the same study the week after the announcement, Blu-ray players were able to grab 93 percent of the market, which puts the year to date (short, we know) share for Blu-ray players at 70 percent. Granted, it's hard to put too much stock in just a week or two of data, but if this and the recent media sales numbers (85 percent) becomes a trend, maybe this won't be such a slow death for HD DVD after all.

[Via Blu-ray.com]

Shortly after the selection heard 'round the world was made, one of Warner Bros.' (owned by Time Warner, which also owns Engadget's parent companies) own has been given the boot. Granted, this wouldn't be nearly as surprising if it were happening on the red side, but we digress. Dawn Taubin, the head of domestic marketing at the studio for six years, was recently ousted after Jeff Robinov -- who reportedly didn't exactly get along with Ms. Taubin -- was promoted to president. Currently, no replacement has been named, but whoever manages to grab the role should have a much easier time now that the studio can focus on one side.

[Via AdAge, thanks Rye C.]

There's been a void of titles using the new interactive features of Blu-ray and HD DVD, but Warner may be taking things in a different direction with the direct-to-disc title Return to House on Haunted Hill. Demonstrated during the Home Media Expo, it announced the high definition versions will include seven points where viewers can choose what happens in the story, with up to 96 versions of the storyline. "Navigational cinema" is another way for HD discs to differentiate themselves from the standard DVD (other than their higher quality video and sound of course), we'll decide if its a worthwhile add-on or silly gimmick when the title is released October 16th.

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