Starz jumps on Comcast's On Demand Online trial, promises HD on the way

vod posts


Looks like the studios are finally beginning to loosen their digital distribution grip, now that Warner Bros. and Lionsgate are allowing Comcast to offer extended two day viewing windows this month, with Disney and Summit productions following next month. That coincides with a slew od day and date with the DVD HD VOD postings including He's Just Not That Into You, Gran Torino, Friday the 13th and more. Check the PR for the full list, any ideas how long it is before we see 48 hour replay windows on other cable providers and movie delivery services?
Just in case you needed another reminder that despite some interesting developments, digital isn't quite overtaking disc just yet, as NPD's latest figures indicate 63 percent of consumer spending is still on DVD purchases. Blu-ray purchases snapped up 7 percent, rentals of DVD and Blu-ray discs together were rolled up to take 18 percent of the pie, VOD accounted for 9 percent with 3 percent of the cash left for digital downloads and online streaming. Still, all wasn't lost for internet based options, while out of the more than 11,000 surveyed only 9 percent of those with internet at home reported watching a movie via streaming that's up 4 points from last year, same for rented downloads, up to 8 percent from 4 in the previous year. The much hyped video game console marketplaces? Less than 5 percent of consumers have checked them out yet (We'll wait for one to launch on Wii.) Interestingly, but not all that surprising given the crossover, the same people into digital video are also heavy consumers of Blu-ray and DVD, but the overall indication is that packaged media still has some time in the spotlight before consumers find a reason to switch.
In the race to bring home 3D Shaw Cable has taken an early lead, although we're not sure everyone would agree it's worth it. Together with Corus Entertainment, it's loading up the VOD library full of films, sports, concert events and other content all in anaglyph (red/blue) 3D and distributing glasses free of charge to all of its subscribers. No word on how much ordering up the content will cost or when it will be available, but the biggest factor in our disappointment is that while it will work on any television, the quality simply doesn't compare to proper stereoscopic 3D. Still, Canadians haven't been able to call "First" many times, we guess we'll let them have this one. [Warning: PDF read link]


"HD Supremacy" was claimed by DISH Network, but DirecTV is heading down the Comcast path, touting its VOD offerings with the biggest selection of 1080p movies. With "more than 30" movies available it doesn't quite match Blu-ray and falls short of HDX, but DirecTV Plus HD DVR receiver owners can look forward to new flicks like Slumdog Millionaire, The Wrestler and Quantum of Solace being available in the highest res as soon as they launch on the DirecTV on Demand platform. According to VP Eric Shanks, even customers without 1080p HDTVs are seeing the benefit. A year after we first heard 1080p HD VOD was on the way, are you taking advantage?
Comcast customers who miss a PBS program despite the best efforts of their DVR and the PBS website just might be able to catch that episode (in HD, no less) with On Demand service. Comcast has added "Antiques Roadshow," "Nova," "Masterpiece," "History Detectives" and "Frontline" to its VOD library, and new episodes will be made available for one week starting the day after they are broadcast. While this is probably not enough to allow even the most heavy PBS viewer to ditch the DVR altogether, it's a nice extra all the same. Now, if PBS could do something about its rampant use of "widescreen optimized for 4x3" formatting that doesn't look good on either 4x3 or 16x9 displays, that'd be even better.
The big deal for Comcast in 2008 was its Project Infinity plan to offer 6,000 movies per month and 1,000 selections in HD on its video on-demand service, and word has leaked to Multichannel News that the next step is consolidating the company's efforts into two data centers covering the entire U.S. with the ability to deliver up to 100,000 VOD choices. Added bonus? This could be part of a plan to add Start Over-style network DVR options. Word is this doesn't have anything to do with the potential OnDemand Online plans, but as long as squeezing down the number of servers means shows will pop up on VOD when they're supposed to and not hours/days/weeks later, we're all for it.







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