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Posts with tag viewership

Poll: Due to HD, have you tuned into the Olympics more?

by Darren Murph, posted Aug 16th 2008 at 12:00PM


One masochist notwithstanding, we're pretty sure you haven't sat down for days straight to watch the Summer Games from Beijing, but we're wondering if the superabundance of high-def Olympics programming has changed your perspective on the entire spectacle. Here at Engadget HQ, we've found ourselves captivated by more Olympics footage in the first week than we can ever remember in Games' past, and there's no question that having the events in high-definition caused us to keep flipping back. Is the same phenomenon happening at your house? Are you inexplicably anxious to come home and check out some of the world's greatest athletes in beautiful high-def? Tell us how the HD onslaught has affected your Olympics viewing (if at all).

[Image courtesy of Yahoo! Sports]

Due to HD, have you tuned into the Olympics more?

Masochist sits through 24 straight hours of Olympics, writes about it

by Darren Murph, posted Aug 13th 2008 at 10:05AM


Just because there are 3,600 hours of Olympics coverage being beamed out in one form or another this year doesn't mean you actually need to watch all 3,600 of them. For one particular pain lover, however, he consumed 24 straight, and thankfully, he had the decency to write about it. Starting at midnight ET on August 12th, he flipped on NBC just in time to catch Alexander Artemev save the bronze for the US in men's gymnastics. 24 hours later, he watched the women's team disappointingly snag a silver in the same sport. Nearly every minute in between is chronicled in the read link below -- seriously, this is a read you can't afford to miss.

ESPN ratings 43% higher in HD homes than SD abodes in April

by Darren Murph, posted May 21st 2008 at 12:50AM


Life's good in Bristol -- at least it sure looks that way based on reports stemming from The Cable Show in New Orleans and the latest Nielsen data. For starters, primetime viewership on ESPN grew 15%, while total day ratings ratcheted up 13%. According to Sean Bratches, executive vice president of sales and marketing for the outfit, ESPN's ratings were 43% higher in high-definition homes versus standard-definition homes, reiterating that sports and movies are the two biggest draws of owning an HDTV. Needless to say, the news simply means that the network can demand even more for precious ad time, but we won't even pretend you didn't see that coming.

Poll: Do you still watch SD programming?

by Darren Murph, posted May 17th 2008 at 12:00PM


With just south of a hundred HD channels on carriers like DirecTV, and even dozens on the average cable operator, one may wonder if there's even a reason for turning to an SD station anymore. Here at the Engadget HD lair, there's only a few programs still shot and delivered in standard-def that we catch ourselves watching, but we'll admit, it's been an awful long time since SD programming consumed more than 10-percent or so of our viewing. Not too tough a question for you this week: do you still find yourself flipping to SD networks with the growing amount of HD content out there? If so, how much? And be honest -- is it solely due to your wife's obsession with America's Next Top Model?

[Image courtesy of Rickey]

Do you still watch SD programming?

Shocker: HD capable homes tune into more high-def programming

by Darren Murph, posted Feb 26th 2008 at 1:09AM


Not that this is a surprise or anything -- after all, it's pretty safe to assume that homes with HD became that way due to an urge to watch more HD programming -- but some recent ratings numbers from Nielsen help substantiate the notion that high-def capable domiciles are more likely to flip on the set. For instance, this year's Super Bowl managed a 43.3 rating overall, yet racked up a 47.6 rating in homes with HDTVs. Additionally, broadcast TV stations had an 8.9 rating in HD homes in December of 2007, while non-HD households rung up just a 6.8 rating. Still, not all of the news was rosy. At the close of last year, about a quarter of US homes had an HD set, while just 13.6-percent of those were classified as "HD capable and receivable." SD content stretched across an HD panel? Oh, the humanity.

[Via MultichannelNews]




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