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Nielsen VideoScan High-Def market share for week ending June 8th, 2008



Again on this week's Nielsen VideoScan chart courtesy of Home Media Magazine, we get exposed for our inability to make accurate predictions as we stated last week that we expected half of the DVD top 20 to not be available on Blu-ray. With some help from Paramount for the first time ever only five DVD exclusives made the top 20. The interesting thing is that four of those are Paramount titles, with the last being from Sony. This really has us scratching our head as Sony is the last studio we'd expect to still be releasing DVD exclusives. Either way, Blu-ray managed to not drop as much as DVD this week as Semi-Pro toped both charts. But last week's winner wasn't far behind as many Blu-ray owners are not hesitating to pick up Rambo -- we can't say we blame them. Paramount's long awaited titles didn't to too bad either, taking the number four and five spots on the chart and accounting for almost 50 percent of the title's overall sales. Next week we expect both DVD and Blu-ray to be up as Jumper is sure to move the needle, and we'll be waiting to see if it can muster more than 12 percent of the share away from DVD like Rambo did its first week out.

Nielsen VideoScan High-Def market share for week ending June 1st, 2008



Boy did we not see this one coming, as not only did Blu-ray make us look like an idiot when we predicted last week that "there is no way Blu-ray can sustain these numbers with only Rambo," but Blu set a personal best at 10 percent of the market on this week's Nielsen VideoScan charts courtesy of Home Media Magazine. Rambo really lead the way for Blu taking 12 percent of the titles sales from DVD, this is twice the share that the Blu version of National Treasure: Book of Secrets was able to muster last week. At the same time Rambo outsold Book of Secrets easily on Blu, while Rambo wasn't able to take the number one spot on the DVD charts. Next week is a big week for Blu-ray as there was a record number of releases, including many catalog titles that we expect to sell well, in addition there are a few new-er releases, that should help out. We're not sure if Blu-ray will take more than 10 percent of the market though, as we expect the trend of half of the top 20 DVDs to continue to not be available on Blu-ray for the foreseeable future.


Nielsen VideoScan High-Def market share for week ending May 25th, 2008



Oh what a difference a new release makes to the Nielsen VideoScan charts courtesy of Home Media Magazine. The National Treasure series helped excel Blu to a 7% share this week, which is the second highest we've seen since HMM started tracking Blu-ray's share compared to DVD. The Nic Cage movies took all three of the top spots on the Blu-ray chart, leaving every other title in the dust by a large margin. But while Book of Secrets may have outsold any other Blu-ray title by almost 4 to 1, it only managed a 6.98% share of the overall title's sales when compared to DVD. Although Blu-ray had a great week this week with a 54.94% increase over last, we still can't help but to harp on the fact that 10 of the top 20 DVD titles aren't available on Blu. The market share per title chart is back this week (after the jump) and it's very obvious that Blu makes up for not having the same new releases by selling catalog titles like V for Vendetta and Twister, with the number one title on both the DVD and the Blu-ray top 20, is the number 20th in regards to Blu-ray market share. As for next week, there is no way Blu-ray can sustain these numbers with only Rambo, but the week after should be really interesting considering how many movies are due to be released on Blu on the same day.

Nielsen VideoScan High-Def market share for week ending May 18th, 2008



Two new releases make it to the top of this week's Nielsen VideoScan chart courtesy of Home Media Magazine. But even though Blu-ray sales were up 21.71% this week over last, it wasn't enough to help Blu-ray obtain more than 5 percent of the top 20 sales. This, like the past few weeks, has mostly been because half of the DVD top 20, still aren't available on Blu-ray. The big titles on DVD that are missing this week, are the first three Indiana Jones movies, which are evidently very popular thanks to the fourth movie hitting theaters. We can't wait to see how -- or if -- the market share changes with Paramount Blu-ray titles coming out in the coming weeks, and finally Universal in July. Of course that still leaves Weinstein exclusively releasing on DVD, but this only accounts for one of the top 20 DVDs this week. For whatever reason HMM didn't have its new market share per title chart in this week's edition, but we sure to hope it's there next week when the biggest day and date title for Blu-ray in some time hits the streets in the way of National Treasure: Book of Secrets.

Nielsen VideoScan High-Def market share for week ending May 4th, 2008



We said that Home Media Magazine gave up on HD DVD last week, but really there was still one chart left on the Nielsen VideoScan chart. This week even that one is gone and replaced with another consumer index on consumer spending, but this time for DVD. This makes it evident that while Blu-ray sales were down by 23% last week, DVD was only down by 5%. This helps explain why Blu-ray only managed a 5% share as compared to 6% week before. Again, this week 8 out of the top 20 DVD titles are not also available on Blu-ray, including two from long time Blu studios; Fox and Disney. The other big difference that is every evident this week is the movie demographic of each. While DVD fans ran to 27 Dresses and pushed it to number one, the opposite is true on Blu where The Golden Compass outsold the chick flick by almost 3:1. I Am Legend continues to have long legs and still separates itself from the rest of the list even after seven weeks. Looking forward to next week, it doesn't look like Blu will do very well with the biggest titles not being very appealing to Blu's apparent demographic, but things should change once all the studios are on board in the next month or so.

Nielsen VideoScan High-Def market share for week ending April 27th, 2008



Home Media Magazine finally gave up on HD DVD this week once and for all -- well almost -- as the four top ten Nielsen VideoScan HD charts have been reduced to a single top 20 Blu-ray chart, and the since inception was replaced with a consumer spending on Blu-ray index. We have to say we appreciate these changes as the new information is much more interesting. This week is much of the same from last week, as the top title for DVD wasn't available on Blu-ray and although we were right in our prediction that this week wouldn't be very special, we were wrong about The Orphanage, which despite its subtitles, it was the only title released that week that hit the top ten, and only the second to make the top twenty. Speaking of top twenty, Blu-ray only managed a 6% share against DVD, but only half of the DVD top twenty is available on Blu-ray. Of course this should change by the end of July, now that both Paramount and Universal have announced Blu-ray titles. But until then, next week should be a little better for Blu with some help from The Golden Compass and 27 Dresses, but not much.

Nielsen VideoScan High-Def market share for week ending April 20th, 2008



What a difference a few new releases make for Blu-ray on the Nielsen VideoScan numbers, courtesy of Home Media Magazine as for the first time Blu is able to reduce Red to less than 10 percent of the market. The two big winners this week were AVP: Requiem and the Academy Award winning Juno. Both of these titles easily out sold the old favorite by a considerable margin. Normally we like to compare Blu-ray's performance to DVD and try to figure out why Blu only garnered 6 percent of the top 20 market, but shortly after we grabbed these charts from the digital copy of Home Media Magazine, it was removed and hasn't been reposted since -- warning dead read link. So we'll skip right to looking forward to next week, which doesn't look good but doesn't look bad either. It's hard to say how well the NatGeo global warming flick will do, and although we're sure someone enjoyed it, we doubt a movie with subtitles will be able to make it to the top of the charts.

Nielsen VideoScan High-Def market share for week ending April 13th, 2008



Sorry we're a little late on this week's Nielsen VideoScan numbers courtesy of Home Media Magazine, as again this week Blu-ray's market share is pretty low. It's not too hard to figure out how though, as 11 out of the top 20 DVDs for the same week aren't available on Blu-ray. While Alvin, The Water Horse and There Will be Blood rule DVD, the long legged I Am Legend again takes the number one spot on the charts -- after giving Alvin a turn last week. To put things into perspective, I Am Legend only sold 20% as many copies as Alvin on DVD. The night crawler movie didn't do too bad on HD DVD either, as it easily outsold any other HD DVD title by almost 9:1 and has us scratching our head that it didn't take the number 10 spot on the High-Def Sellers chart. Blu-ray should fare better next week, as DVD doesn't have as much of an advantage in the exclusives department, and Blu has a few titles we expect to do well like the latest AVP.

Nielsen VideoScan High-Def market share for week ending April 6th, 2008



This week's Videoscan numbers from Home Media Magazine really shows how sensitive Blu-ray sales are to new releases. It is also a great example that some new releases will sell much better to the Blu-ray audience than to the more general audience of DVD. Alvin and the Chipmunks only slightly outsold the three week old I Am Legend on Blu-ray, while at the same time, the SD version outpaced its counterpart by almost 10:1. So it seems more likely that overall Blu-ray sales were down -- rather then red being up -- when you compare the Red vs Blu chart, as Red has its best week in almost a month at 36 percent. The other stat that enforces this is the fact that unlike the last time Red had this much market share, not one HD DVD made the top ten. We expect much of the same next week considering the releases, but will be interested to see if Warner's I Am Legend will see any success on the now defunct HD DVD.

Nielsen VideoScan High-Def market share for week ending March 30th, 2008



Here we are two weeks into the new Nielsen VideoScan charts courtesy of Home Media Magazine, and Blu-ray has managed to increase its share from 6 to 8 percent. This was mostly due to the super hot I Am Legend that has for the second week in a row dominated both the High-Def Sellers list and the DVD charts. The big missing title for Blu-ray this week was The Mist from the once Red exclusive studio Weinstein. So while Weinstein has been quiet about its HD plans, this new release takes the number two spot on the DVD charts. This is one of the eight titles that made the DVD top 20 list, but isn't available in HD. Meanwhile, half the titles that made the HD list are older titles, so no doubt promotional sales are making the difference here. HD DVD didn't make the list at all, but did manage to regain some market share overall -- but not much. We'd be very surprised to see that become a trend as the format is officially out of exclusive new releases. At the same time, we'd be surprised if Blu-ray was able to keep its 8 percent share next week considering the lineup, but sometimes catalog titles sell so well, Blu may prove us wrong.

Nielsen VideoScan High-Def market share for week ending March 23rd, 2008



Many of you asked for it, and this week you got it, thanks to Home Media Magazine's Nielsen VideoScan numbers, we now know how the favorite HD home movie format compares to the reigning home media champion. Sure, 6 percent isn't that much, but it's more than most people thought it was, but to be fair it is only taking into account the top 20 BDs vs the top 20 DVDs. This is an interesting way to compare the two formats as seven out of the top 20 -- three in the top 10 -- DVDs aren't available on Blu-ray, but DVD has many more releases than Blu-ray, so while the angle is obviously in Blu-ray's favor, it'll become even more true, as more Blu-ray titles are released day-and-date with DVDs. Looking back at our old fight, HD DVD's last exclusive is now done and gone and as expected, HD DVD has its worst week ever, but with the recent events we only expect this to get worse, and wonder how long HMM will continue to compile results. The other indicator that it's officially over -- as if we needed another -- is the lack of a single HD DVD on the HDM top ten chart. Not even HD DVD's last exclusive could make the list, but Blu-ray's latest didn't have any problem killin' the competition as I Am Legend destroyed Disney's Enchanted by almost four to one. The other interesting thing about this week's chart is that most of the rest of the 10 ten is made up of oldies, which makes us want to know; where are all the sales?

Nielsen VideoScan High-Def market share for week ending March 16th, 2008



Our friends over at Home Media Magazine are serious about their holidays, and thus this week's Nielsen VideoScan numbers are a few days late. For the fifth week in a row though, the so called dead format has been able to hold off Blu enough to keep at least 20 percent of the market share, but what is different is that with the last of the big HD exclusives already said and done, Red doesn't have a title in the top five for the first time in a month. So while we'll have to wait and see how long the final two exclusives can hold a spot in the top ten, we can really see how much of an impact the Bee Movie could've had on the charts by looking at the DVD sales. At the same time as No Country for Old Men easily outsold any other title available in HD by 2:1, it was outsold by the Bee Movie on DVD by almost 12 percent. The other missing title this week is Disney's dog movie, which took the number four spot on the DVD charts, and is apparently too valuable for a Blu-ray release. What's really different about this week, is that for the first time -- that we can remember -- all seven top spots are new releases. We definitely don't expect to see that again, as I Am Legend is sure to top all the charts next week, we're not sure how well Enchanted will do, but we'd bet it'll do better than Atonement.

Nielsen VideoScan High-Def market share for week ending March 9th, 2008



This week's Nielsen VideoScan numbers courtesy of Home Media Magazine remind us of the good 'ol days when the format was still raging. In fact, it's kinda nice to see HD DVD go out with a bang, as we suspect this will be the final week HD DVD is able to hold on to a respectable share of the market. We chalk up this week's results to Disney, because we believe that if 101 Dalmatians was released on Blu-ray this week, we'd be looking at completely different results. The reason we think that is because on DVD, the classic dog movie outsold Beowulf by over 4:1 -- that's not to say it would've sold that much better on Blu, since Beowulf probably appeals more to the HDM crowd. Blu-ray's top title didn't do too bad this week though ,but it barely bested the three week old American Gangster. As much fun as it is to see how well hot excluvies continue to sell on HD DVD, the fun is over as the only remaining new release left is Atonement in a few weeks. But even if there were any left, we doubt they'd stand up to Blu's lineup that will be reflected in next week's numbers. What's more up in the air is the status of this weekly post, but we're sure we'll think of something -- no we won't compare Blu-ray to DVD.

Nielsen VideoScan High-Def market share for week ending March 2nd, 2008



Once again this week, Home Media Magazine was nice enough to let us use its Nielsen VideoScan charts to witness Blu-ray regain the top spot -- despite the fact that for the second week in a row HD DVD had the better releases. So at the same time the DVD version of Beowulf outsold 30 Days of Night by almost 2:1, the Blu-ray 30 Days of Night bested Beowulf by almost 20-percent. Either way, from there the sales of HD DVDs really drop off, so much so that the Assassination of Jesse James by the Coward Robert Crawford only sold 6.45-percent as many copies as Beowulf. To put this into perspective, when it debuted on Blu-ray it hit number two, but only made the top ten for two weeks. The real shocker this week is that classic animated movie, Justice League: The New Frontier hit number five its first week out. The other unusual appearance this week is from the studio Topics, with Over California. We expect next week to be HD DVD's last with over 20-percent share, when the last Paramount titles hit the street, but we supposed Atonement might be a hit for Universal later this month.

Nielsen VideoScan High-Def market share for week ending February 24th, 2008



American Gangster is the title to talk about on this week's edition of the Nielsen VideoScan numbers courtesy of Home Media Magazine. It's the title of the week because it has done something we wouldn't have dreamed possible, it easily took the number one spot on the charts outselling the best Blu-ray title Michael Clayton by almost 2:1. But this isn't as impressive as it seems because the DVD version of AG outsold the DVD version of MC by over 3:1. Regardless, this title single handedly kept HD DVD out of the teens in overall market share as the number two HD DVD (Transformers) this week only sold 6 percent as many copies. Meanwhile, We Own the Night wasn't able to hold off a few older Blu-ray titles -- obviously there was some sort of sale. We expect much of the same next week as HD DVD's final hot exclusive, Beowulf gets counted. But what will be reallying interesting is to see how well The Assassination of Jesse James sells on HD DVD. This title debuted at number two on the charts when it was released on Blu-ray three weeks ago, and will give us a better idea on how many HD DVD fans are still loyal to Red.





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