By now, we're sure you've heard just how much the US government is allocating for the 2009 analog shutoff ($1.5 billion), not to mention the boatloads of cash that has been / will be spent on advertising. A new report, however, is explaining that the impending switchover could be costly to more than just the feds. Cable companies, broadcasters and consumers all have legitimate complaints, and each of the groups will be sharing some of the associated costs. Many argue that broadcasters are actually benefiting from the change, as they essentially garner free spectrum to use for channel expansion. Of course, these very broadcasters assert that it's costing them millions to procure equipment necessary to comply with the mandate, and cable companies are shouting in a similar tone. In the end, the article suggests that all of this may really be "much ado about nothing," and while we can't help but agree (with reservations), we're just hoping that all this unoccupied spectrum will lead to a universal boost in HD programming.

Apparently, Radio Shack isn't waiting around for the hordes of Americans out there to receive those $40 coupons to help purchase a DTV converter box, as a recent newsletter reportedly shows the Zenith ATSC Digital to Analog Converter Box (model number 150-0148) as being available in "mid-February" for $69.99. Granted, we couldn't recommend more that you actually hold your horses and await the coupon before snagging one of your own, but at least now you know that you'll need to scrounge up an extra $30 or so to take this particular model home.

[Thanks, JGarcia]

It's not everyday that you see Zenith hanging out on the cutting-edge, but for those camping out under a rock since 1995, you should probably be informed that LG owns a majority share of the company. If you'll recall, LG was tooting its own horn just last week about having the first digital-to-analog converter box to be certified for the US Commerce Department's coupon program, and if two and two really equal four, the unit you see pictured above is indeed the device that was previously referenced. The DTT900 was developed and produced by LG, but it will apparently be sold under the Zenith brand name -- you know, so it'll blend in better with that 80s-era TV.