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Sony goes in a cheaper direction with wireless XBR10 BRAVIA LCDs

by Richard Lawler posted Sep 9th 2009 at 5:00PM


Proudly rocking the XBR10 nameplate, this is the latest Sony BRAVIA (peep the video from its Japanese launch), though the potential to be greatest is up for debate. These 52- and 42-inch models skip over the company's well received (but expensive) Triluminos LED technology for cheaper edge lit LEDs like Samsung. Sony is taking advantage of the tech's slim frames to include wireless HD streaming -- you'll be plugging set-top boxes, game consoles and other video sources into a separate media box, plugging in anything other than AC would ruin the style. Still, it's hard to see many people deciding that wireless HD, Internet powered TV Guide, BRAVIA Engine 3 processing, Motionflow 240Hz, video streaming from Amazon, YouTube and Netflix and Sony's version of Yahoo! Widgets is enough to overcome a serious case of sticker shock. The KDL-52XBR10 and KDL-46XBR10 arrive in October with $5,000 and $4,500 MSRPs, respectively; over a thousand bucks north of comparable, wireless-less Samsung models featuring the same backlighting tech. That Sony brand and experience worth the difference to you?

Continue reading Sony goes in a cheaper direction with wireless XBR10 BRAVIA LCDs

Upcoming Sony LCDs opt for cheaper motion, backlighting tech

by Richard Lawler posted Jul 27th 2009 at 3:17PM

Waiting on the next generation of Sony LED-backlit LCDs? FlatpanelsHD has some information on the next edition of Sony's BRAVIA sets, dubbed in the UK as the X5500. The key difference here is instead of the company's current Motionflow tech and Triluminos LED backlighting, these sets will opt for Black Frame Insertion technology to up the Hz rate, and while it's still a local dimming LED set, white LEDs will come inside instead of the previous three color setup, reducing cost, but also image quality. Of course, DLNA and AppliCast widget support will all be part of the package, so if you, like us, were looking for a cheaper alternative to Sony's high end sets you'll also be keeping an eye out for these to debut around IFA 2009 in September.

Sony explains its LEDs, doesn't lower the price

by Richard Lawler posted Apr 13th 2009 at 10:13PM


Sure the BRAVIA XBR8 series LCDs have been on the shelf for a few months now, but if glowing reviews of these good looking but pricey sets haven't convinced you, the magic of YouTube lets us experience the details of Triluminos technology without talking to someone on commission. Check out the videos, upped by Sony Canada, embedded after the break, but if you're having trouble picking the pricey BRAVIA over other LED, laser or plasma competition we're not sure if even Clarissa could help make up your mind.

[Via Sony Insider]

Continue reading Sony explains its LEDs, doesn't lower the price

Sony's 1,000,000:1 contrast BRAVIAs launch in Japan October 10

by Richard Lawler posted Aug 28th 2008 at 4:23AM Breaking News


Sony's XBR6 / XBR7 / XBR8 models are still waiting in the wings for their U.S. debut, but along with HDTVs that push the extremes in thin and fast, the company announced these more conventional models it's deemed "the highest quality BRAVIA HDTVs in history." The XR1 (read: XBR8) series will feature a 1,000,000:1 dynamic contrast ratio (3,000:1 static) courtesy of those new TRILUMINOS three-color LEDs, 10-bit BRAVIA Engine 2 processing and Motionflow 120Hz technology. If you can live without 240Hz or WHDI, the 1080p 55-inch edition runs ¥750,000 ($6,489 U.S.) with a 46-inch for ¥600,000 ($5,479 U.S.). The next level down is the X1 (read: XBR6 / XBR7) series, based on old school CCFL backlights limited to a 3,000:1 contrast rating, ranging in size from 40- to 52- inches and in price from ¥530,000 ($4,866 U.S.) to ¥320,000 ($2,922 U.S.) when they go on sale October 10. Digital Media Extender support, DLNA connectivity and all the other high end feature's make their expected appearance across the lineup. With fears of watered down technology effectively quelled, Sony wouldn't make us wait until October to find out when we can buy an HDTV in the U.S. or Europe from this lineup -- somehow we doubt it.

Sony announces its biggest Bravia: KD-70XBR3

by Richard Lawler posted Jan 7th 2007 at 8:45PM Breaking News

Sony just announced its newest Bravia LCD, the KD-70XBR3. This 70-inch HDTV is one of the first to support the xvYCC, or x.v.Color as Sony has named it via HDMI 1.3. It's the largest Bravia announced and features 120Hz "Motionflow" technology to reduce blurring, like many of the new LCDs we've seen so far. The panel also features 10-bit video processing and Triluminos LED backlight. x.v.Color gives a color range of video that is 1.8 times greater than what was previously available, and is also supported by the four new Handycams Sony announced. The set features a 7,000:1 dynamic contrast ratio with DRC-MFv2.5, and is slated to ship this February for $33,000. If that price is acceptable to you, it's available for preorder now from Sony Style stores and several other retailers.




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