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RED brings the trademark pain against LG's Scarlet HDTV


You wouldn't think that anyone in the market for a $3,000 handheld camera capable of shooting 3K HD at 100MB/s would somehow get confused enough to end up with a mediocre LG plasma TV, but it seems like the folks at RED are worried -- the company's lawyers are preparing an opposition to LG's filing for the "Scarlet" trademark, and they've filed for their own mark. It looks like RED is getting pretty serious about protecting its marks -- president Jim Jannard is politely asking RED fans to include a trademark disclaimer when they post about the company's products, and he says that the proceedings against LG are "just the tip of the iceberg." Honestly, we think RED's going to have a tough time selling a judge on the likelihood of confusion between a consumer-oriented HDTV and a decidedly pro-grade camera, but we've been surprised in the past -- we'll see how this one plays out.

Read - Jim Jannard forum post
Read - Request for extension of time to file opposition

Sony files to protect AppliCast trademark, questions abound

So it's not like we haven't seen companies file to protect trademarks that actually aren't ever used, but the latest one being shielded by Sony is quite intriguing to say the least. Late last month, Sony filed to protect AppliCast, which somehow relates to "application software pre-installed in television sets to download icons; television sets; LCD television sets; PDP television sets; projection television sets." After a little digging done over at Trademork, it found further information from Sony suggesting that AppliCast could be used in BRAVIA sets to give owners "new ways to enjoy using networks." More specifically, it mentions the utility making it "possible to look up information on the internet while watching television." Yeah, our imaginations are certainly running wild here, but until we see that icon pictured above slapped on a box, we'll be holding down our hopes.

Mitsubishi LAZRTV and LAZRTELEVISION trademarks surface


Thanks to CES being over and all, the latest Mitsubishi trademarks to surface aren't at all surprising. Apparently, the company went ahead and locked down LAZR last November (um, okay?), and now it has given us two more hints as to what the sets may eventually be called. As of late last month, Mitsu has filed to protect the trademarks LAZRTV and LAZRTELEVISION, despite society's growing frustration with model names spelled with Caps Lock depressed and numerous vowels inexplicably missing. 'Course, only time will tell whether the firm will actually use these monikers when its Laser TVs are finally loosed, but we'll go ahead and credit Motorola for giving 'em the idea (in a roundabout way, at least) in the first place.

[Via Trademork]
Read - LAZR trademark filing
Read - LAZRTV trademark filing
Read - LAZRTELEVISION trademark filing

NuVision sues Panasonic for trademark infringement

Although the casual HDTV fan may not be entirely familiar with NuVision's "High Definition Living" trademark, a recently filed lawsuit is likely to bring you up to speed. The Arizona-based display maker purports that its slogan has been in use since the company's inception in 2005, and now that it has finally received registration of the mark this month, it's targeting Panasonic for infringement. If you'll recall, Panny launched its "Living in High Definition" program earlier this year, which NuVision has taken serious issue with. According to its CEO, Panasonic has "knowingly and willfully infringed upon its mark," and another company exec even stated that the alleged culprit "believes that it is so large that the law does not apply to it and that it can copy [NuVision's] trademark with impunity." And considering that the aforementioned program is slated to run until March of next year, we highly doubt Panasonic is anxious to just ditch the slogan and move on.

DTR's PDR DVD writer heaps on DRM when burning

Sure, there's been more than a few attempts to offer up DRM-laced burns, and while the overall success level is certainly debatable, DTR is giving the whole secure writing thing a go anyway. The company, which specializes in making sure that content guardians rest easy, has announced a two-faced DVD burner that can write both normal, non-protected discs or "burn secure downloaded content." Apparently, the Protected Disk Recorder (PDR) will arrive in an external flavor that can connect to "PCs, game consoles, and more" via USB, and while it can reportedly add-in whatever flavor of protection the manufacturer wants, DTR also states that its new device can "provide additional access control functions which further enhance the security of downloaded media." Currently, we've seen no details in regard to price or the actual target market, but if history continues to repeat itself, this is just another layer of DRM waiting to be cracked. [Warning: PDF read link]




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