Man, what a toll the loss of HD DVD has taken on Toshiba. Judging by the vast expanse of floor space at Tosh's booth not covered with people (seriously, look for anyone in the gallery below) and the inclusion of CES-announced DVD / VHS recorders (yes, really) as premiere products, we'd say the outfit is still hurting from the outcome of the format war. In all honesty, we felt kind of sad sashaying through its installation while reading slogans like "See everything in HD (even the non-HD stuff)." We even viewed the Super Resolution Technology demonstration with an open mind, and while there's certainly a mild difference with SRT, these sets hardly make SD signals into high-def. Grab a tissue and wander through the gallery below.

Toshiba got official with its new RV / XV REGZA families last week at IFA, but now Tosh is debuting 'em along with a smattering of other lines at CEDIA. The main news here is the US pricing and availability, but if you care to get neck-deep in marketing hoopla, we'd be happy to oblige. The company is trumpeting its Super Resolution Technology (now available in the REGZA RV535 and XV545), which purportedly uses a "proprietary processing system" to "improve image sharpness, brightness and color, [thereby] enhancing standard movies, TV shows, camcorder movies and most video games to near HD quality." For details on how much he AV500, RV525, AV502, RV535 and XV545 sets will cost here in America, head on past the break.

[Image courtesy of TWICE]

IFA's apparently given Toshiba just the opportunity necessary to refresh its line of Regza LCDs, for those without the Resolution+ itch with a few new sizes and features. The existing entry-level XV line of 1080p LCDs gets 46- and 52-inch models, plus a gloss black design that helps it fit in at the Regza family reunion. The brand new RV line of 1080p LCDs bring similar features to the ZF Series, sans Resolution+ technology and one HDMI port, but with Active Vision M100 HD 100/120Hz 5:5 pulldown image processing intact. 37-, 42- and 46-inch sizes are confirmed for the October Euro launch, prices and U.S. availability for both TBD.

As expected, Toshiba is offering a new (supposed) world's first here at IFA: a true upscaling TV, finally getting rid of the middle man for upconverting those SD sources. The new ZF Series LCDs include Cell processors and Toshiba's home grown Resolution+ technology, which does similar edge and detail enhancement to Toshiba's XDE upscaler -- sharpening detail, smoothing edges, and leaving the rest of the image alone -- but with the added fun of Cell power in the mix. As for the actual displays, Toshiba will be shipping the 40ZF575D (40-inch) and the 46ZF575D (46-inch), both offering 1080p, 30,000:1 dynamic contrast ratio, 6ms response times and Active Vision M100 HD 100Hz 5:5 pulldown processing, along with four HDMI plugs, component video, RGB and PC input. Right now this is just a Europe launch, and we don't have exact ship dates or pricing, but hopefully Toshiba will soon rectify that.

Toshiba almost had to mess up its thirty-seven hundred dollar lynx coat, at the thought of seeing its HD DVD walking in the rain with some alley-cat-coat wearing hush-puppy-shoe-wearin' Taiwanese crumb cake. According to China's Economic Daily News, some Taiwanese manufacturers apparently sought to buy out the company's blue laser patents and use them negotiate a reduction in the cost of Blu-ray licenses. Whatever the master plan was, it's all for naught since Toshiba's not keen on giving up its licenses, which EDN sees as related to the upcoming China Blue High Definition discs still set to roll out based on HD DVD. HD DVD without Toshiba is like corn flakes without the milk, so it's unlikely we'll ever see it with anyone else, Tosh's own XDE dalliances notwithstanding.

Even with all the partnerships and plant expansions, Sony and Toshiba still think they can't meet demand and keep price down for their LCD HDTVs. Word from Japan's Nikkei over the weekend indicates Sony is upping the share of LCD TV production subcontracted out to Taiwan, Mexico and China-based manufacturers from less than 5% last year to 20% in fiscal '08, adding up to 3 million screens. Toshiba's cut a deal with a manufacturer in China to make 20% of its TVs this year, as it and Sony load up to do battle in the 30- to 40-inch size range. Of course, Sharp and Panasonic claim keeping things in-house give them an important tech edge, but the Vizios of the world would beg to differ and it looks like Sony and Toshiba have decided if you can't beat 'em, join 'em.

[Via Trading Markets]

Yes, Toshiba seems resigned to some sort of HD disc-free existence, as it continues to mope about HD DVD's loss to Blu-ray and refrains from releasing a player for the once rival format, but let's set all aside for the moment. We got a look at Toshiba's new XD-E500 in action, and we must say: it does what it sets out to do. Most consumers will see a visible quality improvement when playing their DVDs, particularly in the realm of sharpness. Toshiba's new filters are "intelligent" enough to spice up the grass while leaving the sky and clouds free of noise, and while the contrast and color filters are less necessary, many consumers will enjoy their effect -- even if video purists would scoff at such alterations. As for usability, it couldn't really be much easier to flip on and off the three different enhancements, but there's also no customization of those modes to speak of. This $150 player isn't in any way Toshiba's Blu-ray killer, but thankfully the company actually seems to recognize that, and plans to market to Joe consumer who doesn't want to fork over the dough for a Blu-ray player or doesn't want to invest in a brand new video library, and won't be insulting videophiles' intelligence with claims to the contrary. If you're looking for something to magically make DVDs look like HD, this isn't it, but it bests Toshiba's best upconverter easily, and we'd venture to guess it's probably tops yours as well. All that said, Toshiba will have in store demos of the player at major retailers, and we'd highly recommend taking a gander for yourself before you take the plunge.

Oh Toshiba, has it really come to this? After a humiliating loss to Blu-ray, Tosh just unveiled its new $150 XD-E500 DVD player. It's no run o' the mill DVD player mind you, this unit touts Toshiba's new eXtended Detail Enhancement (XDE) technology -- that super-duper resolution upconverting tech meant to fill the void between ubiquitous upconverting players and Blu-ray. Unfortunately, the player demonstrated offered just "subtle but noticeable sharpening of the image" when compared side-by-side (in a controlled demonstration) with an unnamed $70 upscaler -- to its credit, Tosh did not try to compare its new player with an HD-capable Blu-ray machine. Still, more than twice the price for "subtle" hardly sounds like a compelling purchase to us.

Update: Official press release is now out which, oddly enough, helped us upconvert our 480i/p cynicism to full-blown 1080p/24fps skepticism.

Seems like the picture's getting clearer by the minute for paid mobile TV content, and it's a pretty bleak picture indeed. Over in Germany, DVB-H subscriptions are dying a slow, painful death (despite a healthy push by the European Union) thanks to free DVB-T content and a lineup of compatible phones to match, and now, Toshiba is shuttering its four-year-old Moba Ho satellite-based service thanks to the overwhelming availability and popularity of one-seg tuners, which like DVB-T in Germany, offer programming at no charge. Technical advantages, and to a large degree, entertainment value both tend to get overlooked when you've got a free product competing against a paid product -- it's frequently a disruptive economic force that takes profit right out of the equation, and Toshiba's learning that lesson the hard way. Keep your chins up, though, guys; at least you lost this battle for an entirely different reason than you did HD DVD, right? Guess that's not helping much. Anyway, expect the service to vaporize by March of next year, with Toshiba planning to take a one-time hit of $232 million for the shutdown.

Okay, so we really have no clue what's going on inside of Toshiba's labs, but one thing is for certain: it has upscaling on the brain. After hearing of an elusive super-resolution DVD player and seeing an all-too-curious new DVD logo, in flies word from Germany that the outfit is prepping an updated line of Picture Frame LCD HDTVs for release at IFA 2008. On the surface, there's not too much different about these REGZAs compared to any others, but internally, the newcomers are expected to tout Cell-based Resolution+ technology, which will upscale SD images in an attempt to make something (read: HD) out of nothing. Granted, Tosh has been talking up this stuff since CES, so it's not an entirely new concept, but we'll be interested to see if this has anything to do with those rumored DVD deck plans.

[Via Big-Screen, danke Joel]

Several Japanese tech giants are teaming together today in a quest to make 40-inch and larger OLED panels for televisions. Sony, Toshiba, Panasonic, Sharp and others will participate under a joint development project initiated by the Japanese government. All of this is of course meant to help the Japanese companies compete with South Korea's chaebols, particularly Samsung and LG, as the industry giants maneuver for an advantage over the next, next-generation flat panel technology to dominate the living room.

[Via OLED-info]

We keep hoping that Toshiba will come to its senses and just let this whole thing die, but no. Apparently insistent on keeping the last-generation format alive for as long as it possibly can, it seems the outfit is getting ever-closer to a super-resolution DVD player that would reportedly upscale DVD content like nothing we've ever seen. The latest tidbit in this woefully depressing saga is a newly approved DVD Download DL logo, which was given the final thumbs-up by the DVD Forum Steering Committee last month. In reality, no one outside of Tosh's headquarters has any idea if this development is indeed intrinsically related, but at this point, we wouldn't be shocked one bit to find that it was. Then again, the June 11th meeting also saw specifications for CH-DVD approved, so here's to hoping Toshiba isn't jumping on that bandwagon fiery wreck.

[Via TG Daily]

Read - DVD Forum approval
Read - Discussion / rumors

Ah, the onset of InfoComm. Getting the presumed onslaught of new projectors rolling is Toshiba, which has just dished out its 4.8-pound, filter-free TDP-XP1U and TDP-XP2U. As for the former, you'll find 2,200 ANSI lumens, a 700:1 contrast ratio, XGA (1,024 x 768) resolution, VGA / S-Video / composite inputs, DLP BrilliantColor technology, an integrated speaker and a three-year warranty. As for the eerily similar XP2U, it steps things up ever-so-slightly with 2,500 ANSI lumens and a 2,000:1 contrast ratio. Both beamers are expected to offer up whisper quiet operation (30bD in low mode) and see store shelves this July for $779 and $899, respectively.

For the attentive in attendance, you likely noticed that none of Toshiba's newly announced laptops (yes, even the absurdly powerful Qosmio rigs) have built-in Blu-ray drives. Like, there's not even an option. When questioned about the obvious oversight (ahem), Tosh's Europe CEO Alan Thompson noted that "Blu-ray was just one of the many ways that you can get HD content and is not required for accessing HD content." Furthermore, it seems as if the outfit is continuing on in its pursuit to develop the best DVD upconverting technology in the whole wide world, as it explained to the press in London that its forthcoming technology would "fill in the gaps" and "add resolution." Company representatives even remarked that "Blu-ray was only a storage medium," and reiterated that BD "wasn't the only way to view high-def content." It's one thing to bow out gracefully, pick up the pieces and get on with life. It's another thing to douse yourself in ignorance and pretend that Blu-ray (let alone HD DVD) never happened.

Read - Toshiba's London press event
Read - Toshiba Europe CEO comments