TiVo soliciting beta testers for "Hawk" Series3 / TiVo HD software update

[Thanks, NotMe]
Posts with tag tivo

Tough news for the few loyal TiVo users still hanging on over in the UK. The outfit's director of product marketing has affirmed that Series1 UK users have lost a piece of functionality that really set it apart from rivals: TiVo Suggestions. For those unaware, the feature would record similar shows that you might like based on your viewing habits, thus helping you discover content without any real effort on your part. Now, TiVo has regrettably nixed the feature entirely after finding an unavoidable conflict with the new program data supplied by a third-party. Worst of all, it doesn't sound like there's any real hope of the feature returning, so those who already forked out for a lifetime subscription are really feeling the burn right about now.

TiVo waltzed into Canada all Maverick like last November, with no carrier support, no partnerships and (for all intents and purposes) no hope of success. The Canadian television market is a bizarre one, and given that the Series2 that's available there now can't record HD, TiVo is (obviously) having a hard time gaining traction. Analysts in the country assert that it is "impossible for a third-party PVR maker to gain any traction in Canada without having a major television provider as a partner," and while that may not sound precisely "fair," it isn't far from the truth. Joshua Danovitz, general manager of international business for TiVo, has proclaimed that a deal with Canadian providers could be an option, and that it was also looking at "regulated access to high-definition signals." Even though Canada doesn't have a superabundance of high-def stations just yet, we'd say TiVo better find a way to record the ones already out there. And fast.

It's hard to believe that TiVo has been with us for 11-years, and even harder to understand how it's managed to hang around all that time with only three profitable quarters. TiVo closed out its second profitable quarter in a row on July 31st, but don't call off that deathwatch just yet -- the company followed up the good news with a gloomy Q3 forecast to the tune of a $7M - $9M net loss, and revenue below expectations. Mounting competition from cable and satellite operator is eating into the DVR pie, and getting things up and running with Comcast has been painfully slow. For TiVo's sake, we hope that things with Cox and Australia's Seven go a whole lot better, because cutting marketing costs to profitability in the competitive DVR market doesn't sound like a viable long-term strategy to us.
Look TiVo, it's not like we enjoy having you on deathwatch, so the next thing we want to hear about is HD Amazon Unbox rentals, or a do everything tru2way box or...something. Direct marketing via our set-top box and this latest announcement -- automatic recordings based on suggestions from Time Warner's (the parent company of this blog) Entertainment Weekly -- just aren't cutting it. Broadband-enabled TiVo users can subscribe to EW's "What to Watch" picks and download EW.com video clips to watch on their TV. As much as we enjoy telling ( and being told) what to watch, most of us have a good idea of what we'd like to see on TV already. As part of a strategy it claims as a way to differentiate itself from generic cable & satellite DVRs it's already regarded as being significantly better than, it's not very inspiring.


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