Look, we know all about desperate -- those youngsters are cute and all, but any self-respecting parent starts having some seriously evil thoughts about three hours in to any road trip. In a presumed effort to keep you off of the evening news and in good standing with your relatives, AT&T is launching its CruiseCast in-car TV service today. If you'll recall, we knew the in-car satellite TV solution was being tested in various spots, but today marks the first day that the proverbial beta badge has been ripped off. Of course, such a unique offering ain't running anyone cheap, with the initial hardware package totaling $1,299 and the monthly fee ringing up at $28. If those numbers have yet to faze you, hop on past the break for a look at the channel lineup.

DuPont's been dabbling in OLED advancement for years now, and while the world waits for the introduction of market-ready big-screen OLED HDTVs, engineers at the miracle-working company are toiling away to make sure those very sets last quite some time. For anyone following the OLED TV scene, you'll know that luminance longevity has been a nagging issue, but if new developments pan out, stamina will be the least of our worries. In fact, the firm has crafted a green light-emitting material that can purportedly push onward for over a hundred years... continuously. Furthermore, the same scientists have engineered a new blue light-emitting material with a luminance half-life of 38,000 hours along with a red light-emitting material with a life of 62,000 hours. Unfortunately for the laypeople out there, we can't imagine this stuff being even marginally affordable -- but hey, it's great news for the sybarites!

LG's finally put a price on its TruMotion 240Hz LH90 series displays. Available in 42, 47, and 55-inch sizes, the LED TVs boast a whopping 2,000,000:1 contrast ratio, THX support, and the ability to play DivX files via USB. If you need to start budgeting early, expect to pay somewhere around ₩3,300,000 (US $2,445) to ₩ 6,400,000 (US $4,742), depending on the model. We know it's destined for an international release, but other than that, unfortunately mum's the word when that date might be.

We've been waiting for what seems like ages for the next iteration of the XEL-1 to dash in and swoop us off of our feet, but frankly, we're growing anxious. As the world waits for a commercial-ready OLED TV that's larger than a standard sheet of paper, industry insiders down at the IFA briefings in Malta this past week believe that Sony could be gearing up to make all sorts of hopes and dreams come true this September. Jens Heithecker, executive director of Messe Berlin, which organizes the IFA trade fair, noted that "IFA is a trade show which is focused more on market-ready technologies," hinting that anything we see in just a few short months will be prepared for release into the wild. We're also told that more "ultra-widescreen" 21:9 sets -- like Philips' masterpiece -- could be on display, not to mention scores of internet-ready HDTVs and a Samsung set with refresh rates of 400Hz. Needless to say, IFA's shaping up to be quite a show for the television sector, so you may want to think twice (or thrice, if necessary) about snagging a new panel on August 31st.

[Via OLED-Info]

We've been used to HDTV prices sliding in one direction, but data from Retrevo's CE Index indicates a slight uptick in average prices, with a 10% jump from January to February. Of course it's seen as an unlikely trend, with Retrevo CEO Vipin Jan attributing the shift to Super Bowl sales and the liquidation of Circuit City helping to push prices down January before rising again, but with the caveat that (as always) you'll want to hunt around for the best price. At the least, double checking that "sale" price to make sure it's not actually a bump up from last week's circular certainly seems to be in order.

2Wire's announced a 7-inch square set-top box designed to "bridge television and the internet." Called MediaPoint, it seems to be nearly identical to every media streamer we've seen -- it will multitask as a digital media player that delivers HD video and access streaming media on your home network via broadband. The box will boast HDMI ouput, WiFi, USB expansion, UPnP and DLNA compatibility. Sounds unbelievably enticing, right? Well, unlike most media streamers, you'll have to buy MediaPoint through a broadband service provider which will distribute the boxes under their own branding, and you'll presumably have to pay a subscription fee -- hopefully so you can enjoy some WWE Raw. Wow! So a product that's pretty much the same as a bunch of things that already exist, but we get to deal with a cable / internet service provider? Sounds fun, where do we sign up? They're expected to be available "very soon" though there's no word on pricing plans for the box or the subscriptions.

[Via Electronista]

What's this? A little standardization in the TV realm? Announced today at IBC2008, Microsoft has launched its Protected Broadcast Driver Architecture (PBDA), a new worldwide platform that was made possible by the recent release of Windows Media Center TV Pack. In short, this system enables the "PC-TV hardware ecosystem to integrate virtually any free or premium TV service into Windows Media Center," which keeps content guardians ultra-stoked while giving consumers more choice when it comes to TV tuning. Essentially, PBDA gives OEMs and tuner-makers the ability to develop and ship wares for WMC "regardless of geographic location or television standard." The initiative is being backed by some serious players, too -- Hauppauge, AVerMedia, NEC, and NXP just to name a few -- and a couple have already shipped PBDA-based solutions overseas. Hit the read link for more... if you dare.

Last October, not much was known about Lumenlab's elusive "Q," but now it seems the firm's all geared up to dish out the deets and accept obscenely large checks. The Qmax still maintains a 42-inch 1080p LCD display, but we now know that you'll find an overclocked Intel Core 2 Extreme QX9650 processor (humming along at 3.3GHz), 768MB GeForce 8800 Ultra graphics card by PNY (also overclocked), 4GB of DDR3 RAM, a trio of 1TB hard drives, the company's own Hotwire powerline networking technology, 802.11a/b/g/n WiFi and a fairly swank cooling system for good measure. Additionally, you'll find HDMI, component and VGA inputs, 8.1-channel audio, optional HD DVD / Blu-ray drives and an optional $1,500 touch screen for those with plenty of cash to burn. Reportedly, this beast is handmade in Asheville, North Carolina and can be tweaked to your heart's content, but the general configuration will set you back around $10,000. The only question left, it seems, is why?

There's a select group of red flags that appear when a product is, or is dangerously close to becoming, vaporware, and we've seen just about all of 'em when looking at McPerson's I-TV. Apparently, this so-called do-it-all LCD TV first appeared last year, but now it sports a different look and a flashy website that will make you wish your speakers were inoperative. The set supposedly functions as a home automation controller, DVR, DVD player and Media Center PC, and just in case you doubted its prowess, this thing is somehow Viiv-certified and able to run OS X. Specs wise, you'll find a 37-inch 1080p panel, dual 40-watt speakers (um, right), 7.1-channel audio out, built-in WiFi / Bluetooth, gigabit Ethernet and a slew of ports. Considering McPerson threw nearly everything in here save for the proverbial kitchen sink, it's not all that shocking to find a £3,924.49 ($8,235) pricetag floating around the intarweb, and if anyone has any proof that this thing will actually ship if ordered, feel free to dash our doubts in comments.

[Thanks, Giorgio]

Accurately measuring exactly how much juice your HDTV is consuming has been all the rage of late, and now, "television manufacturers and broadcasters have produced what may be the world's most boring TV program to measure energy consumption on new-generation televisions." Apparently, the International Electrotechnical Commission (IEC) is looking to "have a standard way of measuring how much energy plasma and LCD TVs use," and there seems to be no better way to accomplish the goal than to edit together a ten-minute clip consisting of bits from soap operas, nature programs and sports which the tested sets would play. No word yet on whether this highly-anticipated programming will hit HD DVD or Blu-ray, though.

What we're watching: Friday night arrives with season premieres of Ghost Whisperer, Las Vegas and Numb3rs, and the series premiere of Moonlight, a vampire private detective show, on CBS.

Our traditional high-def listings continue below.

Consumer electronics manufacturer Philips will demo their successor to Ambilight -- the ambient lighting technology that generates light effects on the sides of a television -- at European expo IFA on August 30. The new technology, named Aurea, will be featured using a film by director Wong Kar called Seduction by Light. From early photos, the new sets incorporate the lighting directly into the frame, instead of using the previous method of a glass frame around the set.

Merely days after DirecTV reassured its customer base that hordes of new HD channels were (still) on the way, EchoStar Communications CEO Charlie Ergen has reportedly downplayed the whole shebang. During a second-quarter conference call, Ergen was quoted as saying that "there's not 100 channels of HD that [he] would watch," and supposedly insinuated that he didn't think having "70 or even 100 HD channels" was all that important. 'Course, he made sure to mention that Dish Network has 50 of its own, and did state that having 100 HD offerings was "a good round number to get people excited." Sure sounds like a case of bitterness to us.

What we're watching: My Name is Earl and The Office reruns? We'll take it.

Our traditional high-def listings continue below.

What we're watching: With a night full of reruns, we'll check out The Devil's Rejects on Showtime.

Our traditional high-def listings continue below.