Before you get all excited, we must remember that more often than not, Apple patent applications never amount to anything. That being said, this one is certainly within the realm of feasibility. A recent app dug up over at MacNN details an iTunes TV broadcast service that would theoretically beam out content to your iPod or iPhone via an adapter. The somewhat vague verbiage also mentions a "tagging" system of sorts, possibly one that could fetch content based on what you enjoy. In all honesty, we can't say we'd be champing at the bit to have some gaudy dongle hanging from our dock connector just to catch up on TV -- after all, there are far superior TV-friendly products out there than those from Cupertino -- but we can't deny that it would probably be a hit. Stay tuned, this one could get interesting.

In case you hadn't heard, Apple finally got around to bringing movie rentals to folks camped out in Canada and the UK. Flicks from 20th Century Fox, Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, MGM, Sony and Lionsgate are now available on the iTunes store, with Maple Pictures thrown in for Canadians. Of course, any HD rentals will require an Apple TV set-top-box, but you totally expected that anyway, right? As for pricing, Canucks will be asked to hand over CAN$9.99 for catalog title purchases, CAN$14.99 for recent releases and CAN$19.99 for new releases, while rentals run CAN$3.99 for library titles and CAN$4.99 for new releases, with high-definition rentals priced one dollar more. UKers can purchase titles for £6.99 (library) / £10.99 (new release) or rent 'em for £2.49 (library) / £3.49 (new release), with HD versions costing one pound more. Let us know how things look, won't you?

Read - Apple brings movies to Canada
Read - Apple brings movies to UK

Ah, bugger. Just days after Apple Core began offering its aTV Flash on a foolproof USB stick, the outfit has officially pulled the software. Apparently there have been a few "questions arising regarding the fair use of a particular file present on the aTV Flash, and conflicting opinions as to whether or not it falls under the fair use category." In order to keep itself off of the hot seat, it has "proactively" (and voluntarily) discontinued offering the product "until further notice." Not all hope is lost, however, as Apple Core is currently working with the party in question to resolve the dilemma, and it should be keeping us all in the loop as discussions progress. Oh, and in case you're curious -- all current orders were canceled and refunded.

[Thanks to everyone who sent this in]

Engineering souls have been hacking up the Apple TV for a good while now, but those too scared of completely ruining their box have had to sit patiently on the sidelines waiting for someone else to do their dirty work. Enter aTV Flash, a USB flash drive which enables your Apple TV (Take 2 included) to do all sorts of fancy new tricks without any fuss. Those with the drive simply plug it in and watch as new file formats become supported, UPnP media streaming opens up and Safari-based web browsing becomes a reality (among other things). Granted, the convenience will cost you $59.95, but that's the price you pay for making your life easier (and your Apple TV a little more useful).

[Via TUAW]

While VUDU has unleashed a couple of updates for its movie STB of late, Apple has just let slip the first point update since the Take 2 upgrade. Dubbed version 2.0.1, the update adds a "Genres" tab in the My Movies list among other small tweaks. Anything particularly useful added here? Toss in your input below.

[Via TUAW, thanks Ryan]

We've had our fun, now it's your turn. Considering that Apple just beamed out its (long-awaited) v2.0 software to Apple TV owners, we're quite interested in finding out what you love / hate about take 2. Head on over to Engadget Classic to give the world a piece of your mind on the matter, won't you?

A couple of tipsters have reported that the delayed Apple TV "take 2" update is finally available, right on schedule. It's reportedly a 5 minute download, but that's all the info we've got until Apple gets official about it. Let us know if it works for you.

[Thanks to everyone who sent this in]

It wasn't exactly crystal clear during Steve's keynote today, but apparently, there's a fair bit of red tape attached to these movie rentals. First off, since the Apple TV hardware is remaining the same, users can still only expect 1,280 by 720 resolution on the high-end, and although 100 HD movies are reportedly ready to be viewed, not a single TV show can say the same. Furthermore, a note at the bottom of the Apple TV's revised tech specs points out that "Dolby Digital 5.1 surround sound is not available with all HD rentals," so there's that. We've also learned that HD movie rentals will be available exclusively through the Apple TV, and considering that only rentals made from iTunes can be moved to other devices, any downloads originating from the Apple TV (including everything in high-definition) won't be making their way onto your iPod, iTunes library, etc. Depressing, we know.