Okay, so we really have no clue what's going on inside of Toshiba's labs, but one thing is for certain: it has upscaling on the brain. After hearing of an elusive super-resolution DVD player and seeing an all-too-curious new DVD logo, in flies word from Germany that the outfit is prepping an updated line of Picture Frame LCD HDTVs for release at IFA 2008. On the surface, there's not too much different about these REGZAs compared to any others, but internally, the newcomers are expected to tout Cell-based Resolution+ technology, which will upscale SD images in an attempt to make something (read: HD) out of nothing. Granted, Tosh has been talking up this stuff since CES, so it's not an entirely new concept, but we'll be interested to see if this has anything to do with those rumored DVD deck plans.

[Via Big-Screen, danke Joel]

We keep hoping that Toshiba will come to its senses and just let this whole thing die, but no. Apparently insistent on keeping the last-generation format alive for as long as it possibly can, it seems the outfit is getting ever-closer to a super-resolution DVD player that would reportedly upscale DVD content like nothing we've ever seen. The latest tidbit in this woefully depressing saga is a newly approved DVD Download DL logo, which was given the final thumbs-up by the DVD Forum Steering Committee last month. In reality, no one outside of Tosh's headquarters has any idea if this development is indeed intrinsically related, but at this point, we wouldn't be shocked one bit to find that it was. Then again, the June 11th meeting also saw specifications for CH-DVD approved, so here's to hoping Toshiba isn't jumping on that bandwagon fiery wreck.

[Via TG Daily]

Read - DVD Forum approval
Read - Discussion / rumors

For the attentive in attendance, you likely noticed that none of Toshiba's newly announced laptops (yes, even the absurdly powerful Qosmio rigs) have built-in Blu-ray drives. Like, there's not even an option. When questioned about the obvious oversight (ahem), Tosh's Europe CEO Alan Thompson noted that "Blu-ray was just one of the many ways that you can get HD content and is not required for accessing HD content." Furthermore, it seems as if the outfit is continuing on in its pursuit to develop the best DVD upconverting technology in the whole wide world, as it explained to the press in London that its forthcoming technology would "fill in the gaps" and "add resolution." Company representatives even remarked that "Blu-ray was only a storage medium," and reiterated that BD "wasn't the only way to view high-def content." It's one thing to bow out gracefully, pick up the pieces and get on with life. It's another thing to douse yourself in ignorance and pretend that Blu-ray (let alone HD DVD) never happened.

Read - Toshiba's London press event
Read - Toshiba Europe CEO comments