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Sony to debut 3D BRAVIA TVs by end of 2010, also eyeing 3D VAIOs, Blu-ray films, and PS3 games?

The Financial Times has it on good word what the major unveil in Sony chief Sir Howard Stringer's keynote tomorrow at IFA 2009 will, so much so that it's quoting him with phrases he hasn't even said yet. According to the report, the company is making a huge push into the third dimension, with 3D BRAVIA HDTVs hitting the retail channels by the end of 2010. Also on the menu is 3D-compatible PlayStation 3 titles (which we've kind of heard before), VAIO laptops, and Blu-ray movies, but it's unclear from the article if they shares the same 2010 timeline. Polarized glasses will be required for use, but hey, just consider it a fashion statement. We're now very anxious to see how close Sir Stringer sticks to this purported script for tomorrow's big event.

CE-Oh no he didn't! Part LIV: Stringer on flip-flop bender

Man, talk about being all over the map. One day Sony's Howard Stringer is calling the format war a "stalemate," the next he's claiming Blu-ray is "just a better format." Apparently, having a few weeks to think over that last comment made him realize that his heart was more connected to the first proclamation, as the exec has now come forward and acknowledged that the battle between red and Blu is far from over. Specifically, he stated that "[Blu-ray] had momentum," but he followed up by calling the aforementioned momentum "all it had at the moment." C'mon Mr. Stringer -- pick a line and hold steady, will ya?

[Thanks to everyone who sent this in]

CE-Oh no he didn't! Part XI: Stringer's flip-flop edition

Merely days after Sony's Howard Stringer was scrutinized for calling the format war a "stalemate," the exec has apparently decided to tweak his tone a bit. In an interview with The Hollywood Reporter, Stringer was quoted as saying that Blu-ray had "the momentum and the scale" it needed to eventually reign victorious over its rival. Additionally, he noted that Blu-ray was "just a better format," and he even went so far as to tout BD's excellent security features, which were effectively subverted just weeks ago after being hailed as practically impenetrable. Furthermore, he didn't seem worried over the new, lower prices associated with standalone HD DVD players, but who knows, maybe he'll be singing a different tune next week.

[Via Electronista]




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