Starz jumps on Comcast's On Demand Online trial, promises HD on the way

starz posts

Okay, so Cablevision isn't apt to come right out and say that these newcomers are the replacements for the 15 VOOM HD networks that were marked for deletion late last year, but it may as well have. Coincidentally, 15 new high-def channels are reportedly lined up to join the Cablevision EPG in short order, though every single one is a premium movie channel. Encore HD, Starz Kids & Family HD, Starz Edge HD, HBO Signature HD, HBO Family HD, HBO Comedy HD, HBO Zone HD, HBO2 HD, HBO Latino HD, Action Max HD, More Max HD, @MAX HD, Outer MAX HD and Showtime Too HD are all expected to show up starting on January 21st, with rollouts continuing across all markets until January 23rd. We know, your first reaction is probably something along the lines of "What? All movie channels?," but at least you're getting something out of the deal -- if you opt to pay up, of course.
Aside from producing its own original series, Starz Entertainment is also looking to outsiders to broaden its content offerings. In a recent announcement, the channel discloses that it has just closed a multitude of deals that will net it a "bevy of first run and library titles from Summit, Lionsgate, Hallmark, IFC, the Samuel Goldwyn Co., First Look and Fremantle." Better still, that material can be distributed via a variety of methods including all 16 of its linear channels, Starz HD, Starz On Demand and Starz Play (its broadband video download service). Eager to know what titles these deals will bring? Try 20,000 Leagues Under the Sea, By Dawn's Early Light, Call of the Wild, Bye Bye Birdie, Hound of the Baskervilles and Rear Window -- and that's just the tip of the iceberg.
Starz Entertainment has been making some pretty big moves of late, the most recent of which involves Motorola. The latter firm has announced that it will be "implementing a four-channel, high-definition MPEG-4/AVC encoding system" for Starz, which it will use to migrate away from its current MPEG-2 installations. It's reported that the change will enable Starz to "expand its HD offerings for subscribers," and as predicted, the system is being first implemented for the outfit's existing HD channels: Starz HD, Starz Kids and Family HD, Starz Edge HD and Starz Comedy HD. Oh, and if you were wondering, the recently unveiled Encore HD will be launched "concurrent with this migration."
Shortly after dropping a cool $25 million on a new logo (among other things), Starz Entertainment is gearing up to launch its fifth distinct high-definition channel in Encore HD. Currently, the standard-definition Encore channel has 31 million subscribers, which means that quite a few eyes in the world will likely be seeing the same stuff in much greater quality. The channel is slated to launch in July for all of its cable, satellite and telco affiliates to pick up, and as expected, 5.1-channel audio will be delivered right alongside the high-def imagery. We're still left to wonder who exactly will make the high-definition version of Encore available to its customers, but at worse, you've only got a few months to wait before finding out.
They never said change was easy -- nor inexpensive, apparently. Announced today, Starz has decided to undertake its "largest long-term brand investment since 2002," freeing itself of $25 million in order to spark up a new brand and marketing initiative. Users will start seeing an all new logo, fresh on-air look and an "integrated advertising campaign on-air and online." As expected, the new identity -- part of the "Are You Ready?" initiative -- will be ran across the company's six SD and four HD channels, and Starz is slated to run TV spots with the new logo starting on April 7th (while the online portion launches on April 14th). Hope it's worth it.
Starz Edge, Comedy, and Kids & Family all went HD last summer, but of course, it's up to your carrier to actually get on the ball and snatch up what's out there. Thankfully for those in the capital city of New York, the trio is finally available to you on Time Warner Cable. More specifically, subscribers can catch Starz Comedy HD on channel 1892, Starz Kids & Family HD on 1893 and Starz Edge HD on 1894. A small upgrade, sure, but a welcome one nonetheless. [Disclosure: Engadget is part of the Time Warner family]
Feeling as if Starz's offerings are a bit stale of late? Apparently, so did its management team, as it went out and landed deals with five major studios with the sole purpose of bulking up its movie lineup. Reportedly, the network inked "exclusive first run output deals with Sony Pictures Television and Disney-ABC Domestic Television" that are set to last "well into the next decade," and just in case that wasn't enough to keep your clicker on the counter, it also picked up a number of library acquisitions from Warner Bros. Domestic Television Distribution, MGM Worldwide Television Group and Universal Pictures. More specifically, Starz should receive some 1,200 top movie titles and TV series from the latter three's film vaults, and the content can be distributed across Starz HD, Starz On Demand and even Vongo. For more details and a glimpse at what's on the horizon, hit up the read link below.







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