Paramount, Lionsgate, Warner Bros. & Sony Pictures movies finally available (legitimately) in DivX

sony pictures posts




Filling a hole for premium quality content, Sony and YouTube have worked out a deal, with full length movies and TV shows popping up on the Crackle channel today. Right now Cliffhanger has top billing, and we're not seeing anything in HD yet, but hey, it's all free and unlike, for example, Hulu, will play on about a billion different platforms. Don't expect this to be the end either, word is the streaming service has signed up other studios as well but no word on which ones.
Studios are reporting the number of digital copy activations has risen even more over the last few months. Numbers are skying highest on Blu-ray discs, with The Dark Knight reaching a 20% transfer rate, compared to 10%-12% on the DVD release. That's no real surprise if you figure anyone buying high definition editions of their favorite movies is more likely to have a portable device or additional PC they'd like to copy the movie to, and studios are picking up on digital copy as a feature that customers might actually value, as opposed to free movie tickets and rebates that typically go unredeemed. Video Business mentions Sony and Fox are moving towards digital copy only on the Blu-ray releases of upcoming movies, and including more flicks the additional copy embedded on disc as opposed to requiring a download. All that's well and good, but really we're still wondering what happened to the managed copy dream that was supposed to take care of all this.
It will take time to find out if 2009 is the year BD-Live takes off, but at least studios are trying a few new things. Sony's latest experiment centers around a Q&A session with the director and one actor from Kramer vs. Kramer, which will be posted for download by owners of that movie and other Sony Blu-ray releases. Throwing in downloads for a 1979 flick is an interesting strategy, and posting content that crosses discs could help raise awareness of the feature among customers but honestly we could just go to the website and read a Q&A without owning the disc too. Good try Sony, but it looks like our wait for more innovative uses of Blu-ray's Internet connectivity continues.
Similar to Walt Disney Studios' Disney Movie Rewards Live program -- which will launch alongside Sleeping Beauty on October 7th -- Sony Pictures is crafting its very own rewards program. The Sony Pictures Blu-ray Club will supposedly encourage purchases of BD-Live-enabled titles by giving owners "points" that they can redeem toward "sweepstakes entries and other added values featured in the existing Sony Rewards program." Obviously, it costs nothing to actually join the loyalty program, and while we can't help but announce this news with our heads pointed decidedly downward, at least Sony gives users the ability to register each new disc via their Blu-ray player should they choose. Launch date? October 7th, with Sandler's You Don't Mess With the Zohan driving the sure to be widespread momentum.







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