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LG pushes Scarlet LCD HDTVs with completely unrelated commercial

by Darren Murph posted Apr 29th 2008 at 4:04PM


Some of you keen readers pieced all this together already, but that commercial you've been seeing about an "all new television series" dubbed Scarlet isn't a new show at all; rather, it's a risky move by LG to push its Scarlet LCD HDTVs. The sets themselves have been out and about already, and while the specifications aren't anything to sneeze at, the displays aren't nearly as seductive as the 30 second spot. The idea was crafted and put into motion by LG global brand marketing VP Kwan-Sup Lee and a team of advertising / marketing agencies, and while it refused to disclose exactly how much it has spent on the endeavor, it did affirm that it was "millions more than a typical product launch in the US." Sure, we can appreciate the envelope pushing, but now that we're all psyched about the show, it's a bit of a letdown to know we'll never actually be able to tune in. Check out the ad in its entirety after the jump.

Continue reading LG pushes Scarlet LCD HDTVs with completely unrelated commercial

LG reveals array of Xcanvas Scarlett LCD HDTVs in Korea

by Darren Murph posted Feb 15th 2008 at 9:15AM


Just in case those wood-framed Xcanvas LCD TVs weren't exactly your style, LG is hoping to please you still with a new line that looks a touch more traditional. The so-called Scarlett series spans from 32- to 52-inches in size, with all but the smallest sporting a Full 1080p resolution. Each set comes doused in black with dark red accents and features "invisible" speakers, a 50,000:1 dynamic contrast ratio, HDMI 1.3 and a 4-millisecond response time. Granted, these suckas don't exactly check in cheap, as you'll be looking at 1.45 million won ($1,534) for the 32-incher and a staggering 5 million won ($5,290) for the 52-inch 52LG60FD.




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