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No, really... more rumors of Panasonic shifting R&D yen into OLED televisions? Oh you betcha, albeit this time with the specifics of a 37-inch OLED targeted for a retail launch in the next three years. Japanese newspaper, Sankei Shimbu, is reporting that the OLED panels will be produced on a parallel assembly line at Panasonic's new IPS Alpha factory. Without offering any specifics, Panny did have the decency to confirm that it's working on OLED technology -- something we already knew about. With consumers and editors alike awestruck by OLED display technology and Sony and Samsung already official committed to delivering medium to large panels in 2009/2010, only the chatter of Panasonic not pursuing OLED as a future panel technology would surprise us.
If you'll recall, SonyNEC Optiarc was the same company that suggested BD prices would be halved by 2008 from what they were in late 2006, and while stickers are still relatively high on standalone decks, the prediction actually wasn't too far off. A new report from Tom's Hardware notes that the aforementioned outfit is expecting Blu-ray combo drives "to reach the $100 line before the holiday season." For around $50 more, it reckons you'll have access to slim-line notebook drives that handle the same duties. Granted, there's no real confirmation surrounding the assertions, and we'll be the first to blindly hope such wishful thinking comes true, but we'd say BD prices in general have a whole lot of falling to do in six short months for this one to even stand a chance.
For all of Microsoft's denial, the Xbox 360 Blu-ray console rumors just will not die. In fact, they are getting more and more specific. The Chinese language Economic Daily News is reporting that Pegatron, an OEM subsidiary of ASUS, has won the order from Microsoft to assemble the Xbox 360 with Blu-ray Disc ROM drive -- shipments are expected to being in Q3 of this year. Now come on Microsoft, just come clean on the matter, we won't tell anyone.
The Hollywood Reporter is stating in no uncertain terms that Blockbuster is developing a set-top box to stream video into the home. Now the real bombshell: it should be announced "sometime this month." The device is expected to make the most of Blockbuster's access to Movielink's 6,000 strong Movie catalog just as soon as the content is migrated to Blockbuster.com (sometime before June). While delivering movies into the home electronically certainly challenges Blockbuster's brick and mortar business, really, what choice do they have in the relentless face of progress.
Given that Sony has primarily used its PlayStation 3 console to snag market share in the home video sector thus far, it's not surprising to see it branching out now that Blu-ray stands alone. Nevertheless, the next logical step has already been hinted at by Ryoji Chubachi at a recent press event in Taipei. Reportedly, Sony is hoping to "increase the global market share of its BD products from 20-percent currently to 50-percent by the end of 2008," and in order to do so, it's looking to gift select LCD HDTVs with "BD recording functionality." Of course, it was only a matter of time before those DVD / LCD combos became Blu-ray / LCD combos, but giving users the ability to capture broadcast material without an external burner is certainly an interesting twist.
If you're suddenly overcome with a feeling akin to déjà vu, go ahead and kill that speed dial to your physician. For the second time in a month, Microsoft has actually come forward to squash a Blu-ray Xbox 360 rumor. This go 'round, an alleged statement from Redmond states quite outrightly that "Lite-On is not manufacturing Blu-ray drives for Xbox 360," and it continues on by noting that "customers who want a premium movie experience [can check out the] library of on-demand HD content" available to console owners. Still, we've grown accustomed to these denials by now, and while you'd think that having a pair of rumors on the matter smashed would put the issue to rest, we've all ideas this one isn't quite dead and buried just yet.
DigiTimes is feeling pretty confident about the rumors they started yesterday regarding the Xbox 360 with integrated Blu-ray. They are so confident that they're predicting a price war as Microsoft takes on Sony's PS3 at its own game. Their sources claim that the Blu-ray Disc drive will cost Microsoft between $95 and $100 -- much higher than the $18 to $20 DVD drives already found in the Xbox 360. Microsoft is of course, expected to sell its new Blu-ray rig at a loss as is customary in the console market. Sony may then be forced to lower the cost of the PS3 and/or retaliate by increasing Lite-On's cost for the Blu-ray components (like the BD-ROM pick-up heads) purchased from Sony. Whatever the result, the competition would be nothing but good news for consumers of HD media... you know, if the rumor is true.
Ok, here we go again. Despite Microsoft's attempt to quash Xbox 360 Blu-ray rumors, they're back... with a vengeance. According to "industry sources" speaking to DigiTimes, Lite-On is developing built-in Blu-ray Disc drives for the "next generation" Xbox 360 game console. Lite-On is expected to begin shipping the new BD players for assembly in the second half of 2008. DigiTimes also claims that the new, presumably smaller Xbox 360 will reduce the power supply from 210-watts to 170-watts. So... care to comment, Microsoft?




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