TiVo has announced a new service for advertisers and those interested in tracking commercial viewership, the Top Commercial Rankings reports, which is based on info gleaned using TiVo's StopWatch feature that tracks viewer behavior second-by-second. The feature has TiVo compiling reports for April and May on metrics like the top commercials watched overall (Disturbia and Ford trucks), or the least fast-forwarded campaigns (FedEx and Samsung Jitterbug). The report includes interesting insight into how viewers watch television, even timeshifted programs, and should provide advertisers more information about how to maximize their impact. Now to get this report to studio execs to keep them from blaming DVRs for the downfall of their industry.

If you plunked down $200 to snag an HD DVD player for your Xbox 360 over the holidays, you were most definitely not alone, as 91,999 (or thereabout) other folks did precisely the same thing. Although other console-related figures have been a bit shaky, we've researched this 92,000 number fairly well, and we can confidently say that Microsoft didn't do half bad with its November launch. Of course, the biggest temptation is to draw unfair conclusions between how many HD DVD add-ons were sold in comparison to the amount of PS3s sold, but considering users can't opt out of the Blu-ray drive in their PlayStation 3, the correlation just isn't there. But hey, since we know you're wondering, it probably won't hurt to mention that Sony "sold" (forcefully or otherwise) around 687,000 Blu-ray players since November 17th, but there's still no just way to tell which console (if any) had an impact on high definition movie sales.

It's no secret that Americans can't get enough of that HD goodness once its graced their eyes, and apparently the Brits feel the same way in their own homeland. Following a six month trial in London which broadcasted HD content over Freeview, surveys showed that a vast majority of individuals adored the service and are now chomping at the bit to get more. BBC, ITV, and Channel 4 all reported positive results, as a whopping 98-percent of the 450 partakers felt that "OTA HD service should be available now." Moreover, 90-percent of the trialists felt "the public broadcasters should be responsible for HD development," and desired to have "at least" seven HD channels available to them. Of course, there's always the critics, and a paltry five-percent of participants felt that the HD experience didn't exactly live up to their lofty expectations, but considering some broadcasters apparently compressed the feeds to squeeze more channels into their limited bandwidth, we can't exactly blame them.