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Rentrak, Screen Media add Blu-ray to revenue sharing program

Expect to see more Blu-ray discs on the shelf of your local rental spot (for the three of you that haven't gone Netflix yet), now that Rentrak has added Blu-ray discs from Screen Media to its revenue sharing program. Simply put, it allows retailers to obtain the titles for little or no up front cost, while the studios share a percentage of the rental revenue after that. Other recently added suppliers include Anchor Bay Entertainment, E1 Entertainment, First Look Studios, Magnolia Home Entertainment and Summit Entertainment, while the first flick planned to be available under the new deal is Lymelife, available September 22.

Sony offers revenue-sharing deals to promote Blu-ray

As if there wasn't enough shameless Blu-ray promoting going on of late, Sony Pictures Home Entertainment is now adding fuel to the fire by offering "revenue sharing on Blu-ray Disc releases through Rentrak Corporation." Starting this September, Sony will reportedly make "all of its new releases and select catalog titles on Blu-ray available under the agreement, which expands the studio's DVD revenue-sharing deal with Rentrak." Interestingly, neither firm has been willing to disclose the terms just yet, but SPHE president David Bishop did note that he felt it was important to "make sure that the rental component of the Blu-ray launch was covered." Now, the big question seems to hover around whether or not this move is anti-competitive or not, and as we all know, that's certainly not foreign territory for BD.

[Via AfterDawn]




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