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Paramount flicks to see Blu-ray purchase, DVD rental availability ahead of DVD sale date


We'll leave it to rabid commenters to debate how well Blu-ray is or isn't doing, but Paramount's latest weapon to boost sales and DVD rentals is a staggered release schedule. Variety reports Dance Flick (sure reference material) will debut on September 8 in unrated Blu-ray form for purchase, plus rental DVD & blu-ray, while a version for purchase on DVD should arrive four to eight weeks later. Disney already tried something similar with its Bolt rollout, but retailers botched it and put both versions on shelves at the same time in many cases, though that hasn't stopped the studio from planning to try again with Snow White. At least in this case, we figure it's probably more about boosting rentals and testing the waters, but with VP of Paramount Ken Williams saying "that releasing a Blu-ray exclusively for sell-through will help drive adoption of the format" we figure the day a new blockbuster hits shelves on Blu only (for a limited time) isn't far off.

Watch Bubble in the theater, on DVD and on cable, but not if you live in New Jersey


Steven SoderberghOr any of the other dozen states where movie theaters have refused to show the movie, fighting like the Luddites they are to protect their antiquated way of doing business. Director Steven Soderbergh, in partnership with our friend Mark Cuban and others is releasing his new movie "Bubble" ("the weirdest goddamn movie ever released by a major American filmmaker.") in theater, on cable and on DVD on the same day, giving viewers the choice of how they want to experience it from the beginning, instead of artificial time delays between each step.

Immediate (or close to it) digital distribution is the future, and these theaters are silly to fight it.  If they had any sense, they'd sell copies o the DVD on the way out. if they had offered me a copy of The Island as I exited the theater, I would have gladly dropped $20 more on top of what I had just spent on a ticket and popcorn.

Any HDBeat readers live in states that won't be getting a choice of how they want to see their movies?




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