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Hollywood Theaters upgrading screens to Sony 4k projectors

by Ben Drawbaugh posted Oct 27th 2009 at 12:24PM

Sony 4K projector
With some help from Sony, Hollywood Theaters is upgrading to 4K digital cinema, some of which that will do 3D. The project kicks off over the next few months when 13 locations will get the upgrade that consists of 167 screens all of which will all be going digital. On top of that, 53 of those screens will also support 3D movies thanks to RealD and circular polarized glasses. Of course we won't be happy until every theater in the US is digital and 3D, but this is a decent step in the right direction.

RealD figures designer glasses might help the acceptance of 3D

by Richard Lawler posted Sep 18th 2009 at 3:01PM

The solution to consumers gripes over ill fitting and odd looking 3D eyewear? Offer up polarized lenses in designer frames, or even prescription strength for glasses-wearers. That's what some execs have suggested at the 3D Entertainment Summit, revealing plans for Gucci and other frames to hit stores ahead of the launch of Avatar in December. We're still anticipating serious sticker shock when 3D comes home next year, tacking on ultraexpensive options above the already hiked theater price seems like the perfect way to stop any momentum this trend has gained.

New Orleans' Prytania rises up to 3D

by Steven Kim posted Jun 2nd 2009 at 1:44PM

New Orleans' Prytania Theater
Outside of the frozen food section at the supermarket, nothing beats the summer heat quite like a cool (or downright cold) movie theater, and the recently Sony/RealD 4k-equipped Prytania theater in New Orleans just added 3D capabilities to entice viewers some more. No surprise -- Disney's summer blockbuster, Up, was the first talkie to make the leap off the silver screen at the newly outfitted venue, and we suspect that The Prytania -- the only theater in N'awlins to have Up in 3D -- raked in a healthy crowd for its investment. We love to see storied theaters keep up with the times, and this almost 95-year old movie house is no exception.

[Thanks, gamedude360!]

RealD LP makes 3D projection a touch more portable

by Ross Miller posted May 5th 2009 at 11:32PM

It may be stretching the definition of what we'd call "portable" around here by quite a large margin, but RealD's touting its latest creation as the world's first mobile, single-projector 3D solution. The RealD LP can blast video on screens up to 17 feet wide with a 150:1 contrast ratio -- glasses still required for the full effect, of course. No price mentioned, but we reckon it's still in the realm of "if you have to ask, you can't afford it."

Theaters, studios squabbling over who will pay for 3D

by Richard Lawler posted Apr 7th 2009 at 1:31PM

We're not hopping off the 3D bandwagon, but just when things couldn't be going any better a fight over money could knock things off course. Fox apparently informed theaters it wouldn't foot the $1 million bill to cover 3D glasses for Ice Age: Dawn of the Dinosaurs, and already word is leaking out that the nation's largest theater chain Regal Cinemas is planning to only screen the flick in 2D, with AMC Theaters and Cinemark poised to follow suit. For its part, Fox is claiming no exhibitor has said they won't be showing Ice Age in 3D and they're only "working out the issues." Of course if they did, the plan of offering 3D as something audiences can't get at home could be turned on its head quickly.

[Via Cinematical]

AMC adding upwards of 1,500 3D screens in North America

by Darren Murph posted Mar 29th 2009 at 3:41PM


Remember when seeing a movie was simple? You just strolled in, paid one low price for a ticket, and you saw the flick. No worrying over which theaters had 4K projectors, which had DTS sound or which had 3D support. As cinemas across the nation continue to leap on the three-dee bandwagon, RealD and AMC Entertainment has just linked up in order to bring up to 1,500 3D screens across Canada and the US. We're told that the rollout is already underway, with more and more screens getting equipped each month. All told, this will bring RealD's 3D network to nearly 8,000 total committed screens worldwide with approximately 2,600 RealD 3D screens installed today. Excited? No?

Sony and RealD link up for 4K 3D cinema, our eyes weep for joy

by Darren Murph posted Feb 27th 2009 at 10:37AM


Whoa, Nelly. This is getting serious. As 3D looks to infest each and every cinema it can, Sony has just inked a potentially ginormous agreement with 3D guru RealD that will provide "3D digital cinema systems that combine a single Sony 4K projector and its new 3D dual lens adapter with RealD technology." In other words, you could soon be seeing 3D cinema through a 4K projector, which just might lead to your head exploding from visual overload. The agreement makes mention of a "specially designed optical filter tuned for the projector, resulting in the ability to deliver crisp 3D images to screens up to 55 feet in width." Also, the relationship makes it possible for existing 2D installations to be upgraded with 3D capabilities, and honestly, even we're excited about 2K of 3D resolution per eye.

My Bloody Valentine 3D grosses way more in 3D than 2D

by Darren Murph posted Jan 25th 2009 at 3:41PM


We'll admit -- we were pretty amazed to hear that Journey To The Center Of The Earth pulled in more revenue in 3D than 2D, but this figure is downright jaw-dropping. My Bloody Valentine 3D, which we noticed was one of the first big screen releases to really be pushed in the format, grossed $27 million in its opening weekend. Ready for the kicker? 3D screens outperformed 2D screens 6:1, with RealD taking credit for a staggering 71 percent of the $27 million. Moreover, the flick was also the first to ever be released in over 1,000 digital 3D locations, so we're sure that didn't hurt matters. We won't deny that we've had our sincere doubts about the future of 3D cinema, but figures like this can make even the most hardened pundit take another look. Full release is after the break.

Continue reading My Bloody Valentine 3D grosses way more in 3D than 2D

RealD launches stereoscopic converter PODs

by Darren Murph posted Dec 16th 2008 at 12:45PM

Quite frankly, we're still a bit miffed at what all RealD's 3D-PODs actually are, but we can (attempt to) explain what they do. Straight from Real3D's lips, it is delivering the "first 3D stereoscopic converter PODs," which present a "simple conversion solution when upgrading to a new stereoscopic display monitor, such as a DLP or XPOL HDTV." Still confused? Let us forge on: "the PODs automatically detect the output format from a connected display device and convert most stereo-enabled software applications from native stereoscopic output format to the required format for stereo viewing on the display monitor." We're told that these PODs (three variants are available) are specifically aimed at R&D environments, where "3D visualization is heavily used and where departments or organizations are seeking alternatives to CRT display technology for stereoscopic applications." Hmmph -- this would all be so much easier to digest if there were an accompanying image.

[Via SoCalTech]

NFL in 3D: Good technology overcomes bad entertainment

by Thomas Ricker posted Dec 5th 2008 at 2:01AM


Simmer down athletic supports, we didn't just call your beloved NFL boring. But Thursday night's matchup between the Oakland Raiders and San Diego Chargers wasn't going to generate this much interest on its own. As described by the LA Times who attended the 3D broadcast of Thursday night's "football" game at Burbank's 3ality Digital cinema,
"The experience wasn't jaw-dropping, but it was noticeably better than a conventional broadcast. The game was drama-free, yet the novelty of 3D made it hard for me to take my eyes off the screen... The effect was subtle at times, but just as compelling as in "U2 3D," 3ality's concert film of the Irish rockers. The most striking thing in both cases was how much more you could see in three dimensions than in two."
The event wasn't glitch free, however. Two hiccups caused the satellite feeds to go black in Boston, New York, and LA. and a few quick camera pans and poorly executed transitions had viewers convulsing behind their polarized glasses. As a proof of concept though, viewers generally seemed impressed which means more of this in the future.

[Via Yahoo]

Live NFL broadcast to air in 3D as "proof of concept"

by Darren Murph posted Nov 24th 2008 at 12:13PM


As the NFL gobbles up even more market share in the United States, it follows logic to see the next big in-home entertainment push side with it in order to garner attention. With every company and its third subsidiary twice removed trying to shove 3D into the home, we'd say starting with the NFL is a brilliant move. In a closed-to-the-public "proof of concept" demonstration, next week's matchup between the San Diego Chargers and the Oakland Raiders will air live in 3D to select theaters in Los Angeles, New York and Boston. Third-dimension mainstays 3ality Digital and RealD will play critical roles in the delivery, though it remains unclear what exactly the NFL and 3D backers in general plan to do afterwards. If you'll recall, this isn't the first pro sporting event this year that was beamed in 3D to nearby theaters, but we can't think of anything more appealing than 300-pound gentleman crushing each other just inches from your retinas.

[Thanks, Jesse]

Q-tec finalizes installation of RealD 3D system in Japan

by Darren Murph posted Nov 10th 2008 at 9:58AM

It's pretty stellar to hear of theater chains lining up to install 3D systems, but this one just gets us all sorts of envious. Reportedly, Q-tec -- one of Japan's leading video post production service providers -- has just completed the "first domestic installation of a 3D cinema system developed by RealD." And it doesn't sound as if Q-tec is done, particularly considering that it's planning to begin "full-scale operation" this month. Who woulda thunk it -- maybe 3D cinema has a shot after all.

RealD's 3D capabilities coming to 100 Dickinson theatres

by Darren Murph posted Nov 4th 2008 at 2:55PM


RealD's been snatching up cinema agreements left and right, with the latest chain being Dickinson Theatres. While details are scant, the agreement does bring RealD's 3D capabilities to a full 100 of Dickinson's theaters, and it sounds as if the theater company is pretty stoked about it. In fact, it's already talking up how stellar Disney's Bolt will be, as well as the 13 3D films already planned for theatrical release in 2009. Regrettably, there's no mention of what kind of up-charge you'll be looking at when viewing the third-dimension.

[Image courtesy of FilmSchoolRejects]

DreamWorks CEO participates in live transatlantic 3D broadcast

by Darren Murph posted Sep 16th 2008 at 5:59PM

While it's not quite a hologram interview, DreamWorks Animation CEO Jeffrey Katzenberg still managed to wow onlookers in Amsterdam by being the subject of a live 3D broadcast originating in Los Angeles. This isn't the first of its kind, mind you, but those involved are still patting themselves on the back and dubbing it the "first transatlantic HD stereoscopic 3D broadcast." Part of the demonstration was to showcase the bigwig's belief that 3D is the future of cinema, as he stated that it was "the most exciting thing to happen to the visual experience in 70 years." Over at IBC2008, 3D HD was being pumped up by firms such as 3Ality and Quantel, and as much as we doubted that this stuff could ever catch on, we can't say the marketing teams aren't doing their darnedest to make it so.

[Image courtesy of PhotoBucket]

Cinpolis and RealD to bring 3D cinema to more of Mexico

by Darren Murph posted Jul 26th 2008 at 11:19PM


Funny story -- so just four months back, we were seriously wondering if 3D theaters could truly thrive. Here we are just a season later, and the answer is looking clearer all the time. Cinépolis, the planet's fifth largest cinema exhibitor, has just announced in conjunction with RealD a new partnership that will bring 500 new 3D screens to locales in Mexico, South America and Central America. Six of the new screens have already been installed, while the remainder will continue to be rolled out until 2010. Exact cities weren't mentioned, but we are told that those who get 'em before December can expect to see Disney's BOLT in eye-popping 3D this Christmas.

[Image courtesy of HomeTheaterBlog]




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