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NFL in 3D: Good technology overcomes bad entertainment


Simmer down athletic supports, we didn't just call your beloved NFL boring. But Thursday night's matchup between the Oakland Raiders and San Diego Chargers wasn't going to generate this much interest on its own. As described by the LA Times who attended the 3D broadcast of Thursday night's "football" game at Burbank's 3ality Digital cinema,
"The experience wasn't jaw-dropping, but it was noticeably better than a conventional broadcast. The game was drama-free, yet the novelty of 3D made it hard for me to take my eyes off the screen... The effect was subtle at times, but just as compelling as in "U2 3D," 3ality's concert film of the Irish rockers. The most striking thing in both cases was how much more you could see in three dimensions than in two."
The event wasn't glitch free, however. Two hiccups caused the satellite feeds to go black in Boston, New York, and LA. and a few quick camera pans and poorly executed transitions had viewers convulsing behind their polarized glasses. As a proof of concept though, viewers generally seemed impressed which means more of this in the future.

[Via Yahoo]

Live NFL broadcast to air in 3D as "proof of concept"


As the NFL gobbles up even more market share in the United States, it follows logic to see the next big in-home entertainment push side with it in order to garner attention. With every company and its third subsidiary twice removed trying to shove 3D into the home, we'd say starting with the NFL is a brilliant move. In a closed-to-the-public "proof of concept" demonstration, next week's matchup between the San Diego Chargers and the Oakland Raiders will air live in 3D to select theaters in Los Angeles, New York and Boston. Third-dimension mainstays 3ality Digital and RealD will play critical roles in the delivery, though it remains unclear what exactly the NFL and 3D backers in general plan to do afterwards. If you'll recall, this isn't the first pro sporting event this year that was beamed in 3D to nearby theaters, but we can't think of anything more appealing than 300-pound gentleman crushing each other just inches from your retinas.

[Thanks, Jesse]




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