Not that this is a surprise or anything -- after all, it's pretty safe to assume that homes with HD became that way due to an urge to watch more HD programming -- but some recent ratings numbers from Nielsen help substantiate the notion that high-def capable domiciles are more likely to flip on the set. For instance, this year's Super Bowl managed a 43.3 rating overall, yet racked up a 47.6 rating in homes with HDTVs. Additionally, broadcast TV stations had an 8.9 rating in HD homes in December of 2007, while non-HD households rung up just a 6.8 rating. Still, not all of the news was rosy. At the close of last year, about a quarter of US homes had an HD set, while just 13.6-percent of those were classified as "HD capable and receivable." SD content stretched across an HD panel? Oh, the humanity.

[Via MultichannelNews]

We're betting we weren't the only ones curious to know how many Xbox 360 HD DVD players were included in the 750,000 number we saw thrown out late last month, and while 269,000 may sound massive at first, it's really not all that surprising. If you'll recall, Microsoft managed to move 92,000 of these things last holiday season, and considering its perpetually lower price (comparatively speaking), it's been a fairly attractive option for Xbox 360 owners looking to get into the HD DVD game. According to new sales figures outed by NPD Group, over one-third of the HD DVD standalone player market is made up of the aforementioned units, and the attach rate to the 360 install base sits at 3.4-percent. 'Course, if the price of this thing keeps a-droppin', we could easily see that percentage climb higher once the dust settles from the end-of-year buying frenzy.

[Via High-Def Digest]

We've taken a look at a number of Consumer Reports' views in the past, but the latest critiques give format fanboys (hardly) any ammunition to use against their respective rivals. Reportedly, CR evaluated Pioneer's DBP-94HD and Toshiba's HD-XA2, and while we were anxious to see which unit "proved" superior, the fact is that both units garnered an impressive 91-percent rating. Granted, the publication did review a total of nine high-definition players from each camp, but the general feeling was that all of them provided "excellent HD picture quality with high-def discs." In the end, we were told that both sides had their pros and cons; for Blu-ray, it's the wider array of players from various manufacturers, while HD DVD maintains the lead on price. Truth be told, we're not terribly shocked to see both camps getting a fair amount of praise, and while we know there's lots of you out there holding out for one to win the proverbial race, it sounds like we could be waiting a bit longer for the finish line to be crossed.

[Image courtesy of ConsumerReports]

Sure, moving 100,000 units doesn't seem all that extraordinary when you consider that Microsoft managed to foist off 92,000 of its own add-ons last Christmas, but the number does manage to garner a bit more respect when you realize that the Xbox 360 addition nor HD DVD PC drives are included in it. The North American HD-DVD Promotional Group is now claiming that sales of set-top HD DVD players have finally hit the 100k mark, presumably ready to smack down that Blu-ray supremacy talk and prove that the recent surge in disc sales was more than a well-planned fluke. Of course, claiming the feat really says nothing in the grand scheme of the ongoing format war, but we can officially start the countdown until the Blu-ray camp proudly trounces these figures and yet again claims momentary dominance.

[Via TGDaily]