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Vizio switches marketing gears from discount to high-quality

by Darren Murph posted Sep 14th 2008 at 8:55PM


When Vizio let loose a stable of new HDTVs at CES this year, it was apparent the outfit was beginning to head in another direction. For years it had pushed itself as a discount brand, grabbing market share the only way it knew how: by selling cheap. With a decent foothold in the US, Vizio has finally decided to switch gears and begin to market the more sophisticated aspects of its HDTVs. It won't stop throwing the word "value" around, but rather than honing in on how much cheaper its wares are compared to top-label competitors, it has now hired an ad agency to showcase the high-quality aspects. According to said agency, it wants "consumers to associate premiere audio quality, along with images, when they think about Vizio," and beyond all that, we're also hearing confirmation that the outfit will indeed be pushing out a low-cost soundbar in the near future. Go get 'em, Vizio.

Pioneer goes crazy with 16 new speaker models, KURO brand push

by Darren Murph posted Sep 4th 2008 at 10:12AM


Lookee here, our first sight at what Pioneer's bringing to CEDIA. For the audio crowd, it's unveiling a mind-boggling 16 new speaker models including four floorstanding subwoofers. The new line of "dynamic architectural loudspeakers (pictured after the jump) come in three different performance levels – Elite EX Series, Pioneer CST and plain ole Pioneer. As you can likely imagine, we don't have the luxury of space here to cover the sweet sixteen, but everything is laid out nicely in the link below. In somewhat related news, the outfit has also announced a new KURO brand campaign that "embodies transformation." We'll spare you the marketing hoopla, but there's a nice link down there should you want to dive in.

Read - 16 new speaker models
Read - New KURO campaign

Continue reading Pioneer goes crazy with 16 new speaker models, KURO brand push

Sony offers revenue-sharing deals to promote Blu-ray

by Darren Murph posted Jul 22nd 2007 at 1:12PM

As if there wasn't enough shameless Blu-ray promoting going on of late, Sony Pictures Home Entertainment is now adding fuel to the fire by offering "revenue sharing on Blu-ray Disc releases through Rentrak Corporation." Starting this September, Sony will reportedly make "all of its new releases and select catalog titles on Blu-ray available under the agreement, which expands the studio's DVD revenue-sharing deal with Rentrak." Interestingly, neither firm has been willing to disclose the terms just yet, but SPHE president David Bishop did note that he felt it was important to "make sure that the rental component of the Blu-ray launch was covered." Now, the big question seems to hover around whether or not this move is anti-competitive or not, and as we all know, that's certainly not foreign territory for BD.

[Via AfterDawn]

Blu-ray backers launch promotional website

by Darren Murph posted Jul 13th 2007 at 7:11AM


A website that should likely be dubbed "Hollywood in Blu-ray" rather than "Hollywood in Hi-Def" has recently emerged, and while it claims to be a more reputable site than those "other promotional portals," we aren't buying it. The site -- which is purportedly backed by Walt Disney Studios Home Entertainment, Sony Pictures Home Entertainment, and 20th Century Fox Home Entertainment -- includes the latest happenings in the BD universe as well as plenty of fluff to get you drooling over its silky smooth image quality. Notably, the site tends to address the desires of both early adopters and those just now taking interest in the format, and the running list of upcoming Blu-ray titles is indeed a nice extra. So go on, tag the read link to see what it's all about, but don't say we didn't warn you when you're overcome with Blu.

[Via VideoBusiness]




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