We'd give you two guesses on how we feel about this trend, but you only need one. BenQ has just followed Pioneer's lead and dropped the price of its BR1000 Blu-ray optical drive a full 33% in Taiwan. Post-discount, the BD-ROM unit now sits at around NT$3,650 (or $120 to you Americans). SonyNEC Optiarc projected that we'd see these internal drives selling for under $100 before 2009, and it looks like its prophecy will indeed come true. Now, as soon as the standalone players start heading in the same direction, we'll be all smiles.

We've yet to be able to confirm any of this in our local stores, but HD Guru has it that major television manufacturers are lowering their retail prices in order to deal with swelling inventories. Despite upticks in demand from the upcoming Olympics, the overall economy here in America has apparently taken a toll on HDTV sales. Samsung, Sharp, Mitsubishi and Panasonic have reportedly notified their dealers of the drops, with some sets plummeting as much as $400. Of course, in-store (read: street) pricing will vary (sometime significantly) from the figures posted in the read link, but regardless, you ought to save a few bucks from just weeks ago. Oh, and if you're not desperate for a new flat-panel right this moment, let us remind you that Black Friday 2008 is barely two months away.

[Via The Boy Genius Report, image courtesy of StarTribune]]

Not that it's really any surprise, but one particular studio is taking a stand and looking to lower Blu-ray Disc prices. In an effort that's far too late (but quite welcome) by our estimations, Warner Home Video will reportedly be launching an initiative in Q4 2008 that will "essentially enable retailers to order participating catalog titles for around $11." For the consumer, this means you can look forward to seeing older titles like The Fugitive, Enter the Dragon, Clockwork Orange, The Shining, The Aviator, Road Warrior and Swordfish with price tags much lower than the traditional $20 to $25. Newer releases won't be promoted quite as heavily, but prices on those are still expected to be lower than what we've been seeing. Now, if all the other firms would follow suit (and BD player manufacturers would get those sub-$200 decks on shelves), we'd be all set.

Take all of this with a grain of salt for the time being, but word on the street has it that Pioneer has lowered the retail price of its BDC-S02BKZ Blu-ray Disc Combo drive in China by just over 41%. The new sticker shows 999 yuan ($145), while just last week it was marked 1,699 yuan ($247). We're also hearing that Pioneer will soon be lowering the retail price of its BDC-S02 optical drive in the Taiwan market, and if that wasn't enough, (hopefully believable) sources have stated that Sony will launch a Blu-ray Disc Combo drive in this very region for around $230 next month. We can't say that BD prices are where they need to be for mass adoption, but it's good to see them finally headed in the right direction.

Read - Price drops
Read - New Sony drive

Back in the day, Toshiba was actually looking to spark up some sort of price war by snipping a couple dollars from the MSRP of HD DVDs. Now that Blu-ray is standing alone, however, it looks as if a startup distributor will be the one to finally shake some low-cost Blu-ray titles out. Reportedly, Blu-ray Only is gearing up to launch a line of BD flicks this August which will sell for around $11.98 apiece, and the first two titles will be The Last Time I Saw Paris and Beat The Devil. Granted, we aren't certain that each release will be under $12, and we aren't sure if each title will be a classic, but we are told that the firm won't be busting out any high-dollar discs. We'll be keeping an ear to the ground for future developments, as we certainly like the sound of things thus far.

[Thanks, xdragon]

Pucker up, BRAVIA fans -- it's nearly time to lay a big one on Sony's forthcoming flagships. The 40-inch KDL-40Z4100 and 46-inch KDL-46Z4100 have both surfaced on Amazon with a tantalizing June 1st release date, and just in case your memory is failing you, the pair packs 1080p panels, BRAVIA Engine 2, Motionflow 120Hz technology, four HDMI ports and DLNA compatibility. As for pricing, you'll be forking over $2,299.99 for the "little" guy, while the larger sibling demands $2,799.99. Pretty proud of these guys, aren't you Sony?

[Thanks, Rob]

Read - Sony BRAVIA KDL-40Z4100
Read - Sony BRAVIA KDL-46Z4100

We fully expected that Ferrari logo and lacquered paint job to add a stuff premium to Meridian's F80, but this is undeniably insane. The "transportable home entertainment system," which has been hovering about since last March, is at long last ready to be purchased. Finding prospective buyers, however, will likely be challenging. The unit is now available in silver, yellow, white, black and the obligatory red, and each one will set you back a dumbfounding $2,995. We're thinking the unit itself would go for around three bills sans branding, but apparently Italian ponies aren't cheap.

Yeah, you heard us. We're bored with looking at all these "other surveys," it's time to have our own. We've seen that sales of Blu-ray players have been relatively disappointing thus far in 2008, even after the format war was over. We've heard that heightened prices, occasional shortages and Profile confusion were the causes. But we're interested to see if you -- the most diehard of them all -- have paid attention to any of that. Are movie / HD lovers still buying now that there's one true winner? And if so, are you snapping up the safe bet (read: PlayStation 3), waiting for a Profile 2.0 deck or grabbing up another standalone unit in order to not miss a minute of that 1080p glory? Let us have it below.

Just weeks after hearing that Poland's Cyfra+ would be acquiring Eurosport HD in late May comes word that the satellite provider will likely be raising its rates in the near future. Based on a local report, customers will have to pay more (exact bumps were undisclosed) for the Basic, Komfort and Prestige packages starting in June, though the fee for National Geographic HD would simultaneously fall. Thankfully, the price hike isn't for naught, as it's planning to add in HBO HD (along with several others later in the year) and its very own VOD service to boot. Make that HD VOD and we're really on to something.

Whoa boy, we can't imagine this going over well with the Blu-ray junkies in attendance. On a conference call held earlier today, Netflix CEO Reed Hastings made mention that it planned on instituting a "modest monthly premium" to its normal subscription rate for folks who rented BDs. Of course, the move only makes perfect sense -- after all, the discs do cost more, and according to Mr. Hastings, "consumers are used to paying more for high-definition content." Unfortunately, we're not sure if the price hike (exactly how much has yet to be disclosed) will apply flatly to every single Blu-ray renter or if the premium will be applied in a tiered fashion based on how heavily you rent HD media versus traditional DVDs. With the change slated to occur "later this year," though, we won't be wondering for long.

[Via CNET, image courtesy of WorkItMom]

This day and age, consumers are a lot more willing to fork out thousands of dollars to bring home a swank HDTV than in years past, but that being said, price is still a primary concern even for those with deep pockets. According to new research from iSuppli, it found that over 63-percent of respondents making between $100,000 and $149,000 per year cited price as a "main determining factor when buying a TV." Curiously, it still found that 40-percent of buyers were heading to (generally overpriced) brick-and-mortar outlets in order to pick up their set (versus 23-percent buying at discount stores like Costco and 18-percent purchasing online). As an aside, the surveyors found that consumers saw Best Buy as having the best customer service (um, really?), while fledgling Circuit City was ranked even lower than Wal-Mart. Still, we maintain that B&M locales are great for scoping out which set you desire, but we'd certainly glance around online before paying a premium for getting it nearby.

[Via New York Times, image courtesy of StarTribune]

Late last month, we actually posed the question of buying a Blu-ray player now (being that the format war is over and all), or waiting things out until prices sink and Profile 2.0 players flood the market. Aside from the PlayStation 3 -- which is actually priced fairly reasonably if you were in the hunt for a new console anyway -- it seems as though HD DVD's exit has actually caused Blu-ray player prices to creep back upwards. Granted, this is about as far from surprising as it gets -- after all, it's nothing short of supply and demand working its magic. Still, it wasn't too long ago that we saw Toshiba actively putting pressure on the Blu camp to reduce prices in order to stay competitive, and now that said pressure has vanished, stickers on the whole have headed north. Ah well, it's not like the consumer didn't ask for this, um, right?

An interesting read over at the Colorado Springs Gazette got our gears turning in regard to the one remaining high-definition movie format and prices, and it definitely brings up a good point: even though the war's over, is it worth jumping in just yet? For most HD junkies, we're sure the answer is a resounding "yes," but for the average joe, even the cheapest Blu-ray players are still pretty pricey. Of course, one downside of the format war ending is the removal of pressure from BD player manufacturers to actually keep prices low to compete, but we're fairly certain most decks will be a lot more reasonable when holiday shopping season 2008 hits. So, dear readers, what do you all think? Are Blu-ray players still priced to high?

Truthfully, we reckon this moment is inevitable. With HD DVD hung out to dry by everyone and their long lost cousin, it's simply a matter of time before players are being traded for rides on the carousel. Nevertheless, reports are already circulating that Microsoft's Xbox 360 add-on drive could sink to $49.99 in the not-too-distant future, which may actually make it worth grabbing for the very respectable library of HD DVD titles already out there. Whatever you do, don't pay full price for this thing.

[Thanks, Steve]

The title pretty much says it all here -- DirecTV's HR20 / HR21 are now available at a number of places for just $199.99. For new customers, there's even a $99 rebate that will bring your up-front costs down even further, and we all know there are deals to be had if you fling the word "cable" or "fiber" around while on the phone with a CSR. So, any of you DirecTV users springing for the upgrade?