Skip to Content

WoW Insider is getting ready for BlizzCon!
AOL Tech

popularity posts

Olympics viewership through the roof, HDTV / internet to thank?


With Michael Phelps spending a great deal of time in front of the cameras between 8:00PM and midnight ET each night, it's hardly a shock to hear that USers are tuning into the Olympics like its 1976. According to preliminary numbers, NBC Universal is reporting that an average of 29.1 million viewers are flipping on the Olympics, which is the "most highly rated broadcast of the Summer Games held outside the United States since 1976." When seeing figures like this, the obvious question emerges: why? Contrary to the beliefs of Big Media, the internet is actually somewhat to thank. Many believed that internet broadcasting would whittle down TV ratings, when in fact, it seems that quite the opposite has happened. Interestingly, it appears that all the high-def footage really isn't getting the credit it deserves. Be honest -- would you have stayed up until 1:00AM watching men's gymnastics had it not been in HD?

Read - Olympics ratings
Read - The internet influence

Is HDTV finally ready for the mainstream?

It seems that this question gets posed by one mainstream media outlet or another every year or so, and what better time to ask again than following estimates that 50 million American homes will be HDTV-equipped by the end of next year? It's no secret that carriers are pushing HD more frequently in their advertising, and now that select basic cable channels are finally making the move to HD, we wonder if the currently satisfied viewers will get curious and follow along? Numerous analysts have suggested that consumers won't make the jump en masse to demand HD programming until a noticeable amount of non-network content becomes available in HD, and while CNN, Food Network, TBS, and A&E (for instance) are all going (or have gone) HD, there's still hundreds of channels out there that have yet to purchase the first piece of HD recording equipment. Is HDTV ready for mainstream? Our gut says not quite, but we're a lot closer today than we've been.

[Image courtesy of PSBSpeakers]




    AOL News

    Other Weblogs Inc. Network blogs you might be interested in: