With its latest EMMA3P Blu-ray SoC just launched, NEC is already looking to the future with its next generation EMMA3PF chip, that takes all the features of its most recent hardware, and adds the hardware to control the Blu-ray drive itself into a single processor (as pictured above). These chips will start sample shipments in September, and are expected to continue to drive Blu-ray player prices down. Staying a step ahead of the competition like Panasonic, Broadcom and Sigma is key since the company hopes to double its sales of Blu-ray hardware in the next two years, owning 40% of the market by March 2009, and half in March 2011. Cheaper players with full functionality? Sign us up.

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Alright, so you're stocked up on locking HDMI cables, but what are you to do about those real tight situations where a traditional HDMI cable end simply sticks out too far? Panasonic to the rescue. As the pre-IFA news continues to trickle out, Panny has introduced a new HDMI cable with a swiveling head, one that can point up or down in order to work nicely in wall-mounted TV applications and the like. We are told to expect a 1.5- and 3-meter version this September, although pricing has yet to be revealed.

[Via HDTV-Space, thanks Marcus]

Several Japanese tech giants are teaming together today in a quest to make 40-inch and larger OLED panels for televisions. Sony, Toshiba, Panasonic, Sharp and others will participate under a joint development project initiated by the Japanese government. All of this is of course meant to help the Japanese companies compete with South Korea's chaebols, particularly Samsung and LG, as the industry giants maneuver for an advantage over the next, next-generation flat panel technology to dominate the living room.

[Via OLED-info]

You've got to respect the effort that Gary Merson, a.k.a. the HD Guru, puts into his TV reviews. Thorough and technically savvy, he relentlessly exposes the weaknesses of displays passing through his lab. His latest review is a showdown between two 50-inch plasmas vying for the top, the new Pioneer Pro-111FD and the Panasonic TH-50PZ850U. We've long heard about these 9th generation Pioneer plasmas, the last to come off of Pioneer production lines, so our eyes perked up at the comparison. We won't spoil the outcome of the "two plasmas enter, one plasma leaves" showdown (and that pesky $1500 price difference between the two units is significant), but we will say that the Pioneer lived up to the Kuro name by displaying blacks too dark for the Guru to reliably measure with his test gear. Oh, and the 10th generation promises to be darker still.

Owners of Panasonic LCD HDTVs can finally enjoy the same luxuries afforded to the plasma owners, ending a two-year phase of panel discrimination. The outfit's "exclusive" service has been rechristened VIERA Concierge and is now available to both LCD and PDP owners. Per usual, callers will be connected with subject matter experts to answer any questions they have, and there's also an HDTV loaner program which "makes HDTV loaners available at no charge to customers who have a plasma or LCD undergoing repair." It's about time LCD users got some respect around here, yeah?

One of the most highly anticipated new Blu-ray players is the Panasonic DMP-BD50 and after months and months of waiting it is starting to show up as in stock on various obscure online retailers. A quick search online shows that the big box stores have yet to receive their initial shipments, but it is safe to assume that when the likes of 6th Ave and Rainbow Electronics has them, widespread availability can't be too far behind. The first full featured Blu-ray that includes everything from BD Live, to internal DTS-HD MA decoders won't come cheap though, the initial prices are right at the retail of $699.

[Via Blu-ray Stats]

We're thinking a round or two of golf claps are in order here, no? Since going on sale (in Japan) in July of 2006, Panasonic's gigantic 103-inch plasma has been purchased 3,000 times. If our math is even close to correct, that means that Panny has managed to move around 130 of these bad boys each month, which isn't too shabby given the original $70,000 sticker. If you're curious as to where these things actually go, you'll probably be disappointed to hear some rather expected answers: nightclubs, sports arena, resorts, universities, casinos and high-brow offices in big name cities. Looking for the most in one place? Head on down to Las Vegas' own Sam's Town Hotel & Gambling Hall, where 15 of these beasts were placed in its newly remodeled $20-million Race and Sports Book room.

No, really... more rumors of Panasonic shifting R&D yen into OLED televisions? Oh you betcha, albeit this time with the specifics of a 37-inch OLED targeted for a retail launch in the next three years. Japanese newspaper, Sankei Shimbu, is reporting that the OLED panels will be produced on a parallel assembly line at Panasonic's new IPS Alpha factory. Without offering any specifics, Panny did have the decency to confirm that it's working on OLED technology -- something we already knew about. With consumers and editors alike awestruck by OLED display technology and Sony and Samsung already official committed to delivering medium to large panels in 2009/2010, only the chatter of Panasonic not pursuing OLED as a future panel technology would surprise us.

Hmmph. Outside of Samsung's blisteringly hot SP-A800B, we're fairly certain Panasonic's latest duo are the most impressive at InfoComm. Putting those XGA / WXGA units to shame, the PT-DZ12000U packs a drool-worthy WUXGA resolution (1,920 x 1,200) and 12,000 lumens to boot. The PT-D12000U checks in with the same three-chip DLP engine and lumen count, but eases up on the pixels with just 1,400 x 1,050. Furthermore, both units boast a System Daylight View to keep things visible even in well lit rooms, and the built-in Ethernet port enables remote monitoring and control through a web browser. Just one problem with all of this, though: the $69,000 (PT-DZ12000U) / $59,000 (PT-D12000U) price tags. Must be that Auto Cleaning Robot -- good help is hard to find these days.

So, you picked up a 6x Blu-ray burner earlier this month did you? Too bad there isn't any media available to cope with that write speed. Oh sure, TDK has been kicking a 6x disc around trade shows for years, but Panasonic will apparently be the first to market when its 25GB and 50GB 6x BD-R discs hit Japan on July 10th. Unfortunately for our Japanese brethren, Panasonic says that, "Blu-ray disc drives compatible with 6X write-once Blu-ray discs are planned to be commercialized in Japan by the end of September 2008." Funny, with those 6x BD-R burners from LG already released in the US, could it be that US (and Korean) Blu-ray interests have finally jumped ahead of Japan's -- the birthplace of Blu? Perhaps, but Panasonic hasn't provided a date for its Stateside 6x media release... yet.

There's just something about a new firmware update that brings a smile to ours faces. Maybe it's the rush of not knowing what new features are just a click away. Maybe it's the anticipation of that nagging quirk finally vanishing. Or maybe it's a healthy mix of both. Either way, Panasonic DMP-BD30 owners can go ahead and get excited, because the outfit just loosed the v1.8 update. Curiously, Panny didn't bother telling us what the upgrade was for, and without a changelog in sight, we're really at a loss as to what alterations are in store. For you brave souls willing to give it a go, be sure and let the rest of us know what all goes right / wrong.

[Thanks, Jerry]

Uh oh -- it looks like early-adopter Panasonic has hit some choppy waters in its tru2way TV efforts. The first sets subjected to CableLabs testing showed several bugs in the implementation, and talk coming from insiders indicates that no-nos like disabling Emergency Alert System messages slipped through. For its part, CableLabs is being professional and not making any comments on the Panasonic results. Panasonic is also putting a brave face on things, and is not retreating from its goal of delivering tru2way TVs to retail shelves in time for the 2008 holiday season. We wouldn't rule it out, either -- Panasonic has some serious resources it can throw at the problem; but this does throw a major wrench into the works. We're still optimistic about tru2way, and are willing to wait a few more months to get things right. Introduction of new technology and/or standards is always challenging, so we hope this setback doesn't have a chilling effect on other tru2way players -- quite the contrary, it could spur more aggressive development to claim the "first tru2way TV" title.

Panasonic's pricey Profile 2.0-compliant DMP-BD50 can't really be worth that much more than the PlayStation 3, can it? According to a review over at CNET, the answer is likely no, but if you can somehow overlook the sticker, there's a really solid Blu-ray player behind it. Phrases like "excellent image quality" and "outstanding soundtrack support" dominated the review, but even though it was deemed the "most recommendable standalone Blu-ray player to date," critics still couldn't deny that the PS3 was simply "better and cheaper." After all, standard DVD performance was seen as lackluster and operational speed was "sluggish" compared to Sony's latest console, leaving us to wonder how in the world Panny justified such a price tag. Nevertheless, the full review (video included) is waiting just down there, but if you weren't sold already, we doubt this will sway you.

Panasonic's fairly well-regarded DMP-BD30 Blu-ray player has been available here in America for months on end, but it's just now getting shipped en masse to the Middle East. Reportedly, the launch marks Panny's first foray into the Middle East's Blu-ray market, but with the DMP-BD50 just waiting to globetrot, we have all ideas it won't be the outfit's last. No word on pricing just yet.