Olevia's BD-100 Blu-ray player dropping to $149.99 at Target

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Been in a Target lately? According to VideoBusiness, since upping Blu-ray displays back in May, the retailer's upped BD facings again, from 90 to 150 titles. With several Blu-ray standalone players on sale -- including the store-exclusive Olevia box -- it looks like someone's feeling bullish about its potential. Reports also indicate some stores have installed a second Blu-ray demo area, with spokesman Joshua Thomas saying it is committed to creating a "fun, intuitive shopping environment", but we'd settle for a BOGO, or perhaps some more fully featured value-priced hardware before we officially add Target to the Friends of Blu list.
It looks like Syntax-Brillian (makers of Olevia LCD TVs) won't be scrounging around for LCD panels anytime in the near future, as the company has just announced that it's signed a deal with Sharp that'll see the company deliver a minimum of 700,000 LCD panels to 'em during 2008. That includes 32-, 37-, 52- and 65-inch size panels, with an option to buy additional panels based on market demand. Nothing too extraordinary there, but the deal does gives Syntax-Brillian and Taiwan's Kolin exclusive rights to Sharp's top-end 65-inch, 120Hz LCD panels through September 2008, which is certainly nothing to sneeze at. While the ink's still barely dry on this contract, as we heard during CES, those panels are already their way into some Olevia sets due in the second quarter of this year, making that "exclusive" period a bit on the short side, though we don't doubt Syntax-Brillian will make the most of it.
Syntax-Brillian is dropping a new 65-inch 1080p LCoS HDTV at CEDIA '07 that might not win any awards, but based on previous models it should still be a quality set. This high-def rear projection should feel right at home within the ho-hum Olevia brand as it's equipped with nothing exactly ground-breaking, but it does have some of the latest mainstream HD goodies. We're talking about 1080p at a quick 4-millisecond response time, dynamic contrast ratio rated of 2000:1, and the standard set of inputs: two HDMI, two component, VGA, S-Video, composite, and of course, coax. Expect the 665H (565H pictured) at $1,999 when the set hits select dealers during the fourth quarter.
Syntax-Brillian is showing off its first HDTV above 50-inches in the U.S. at Infocomm this week, the 65-inch, 1080p Olevia 665i. This LCD is aimed at the pro AV and high end home theater market, and is the first "large area display" to include the Silicon Optix Realta HQV scaler. That, along with Olevia's Big Picture technology to reduce overscan should ensure you get every pixel expected from HD and non-HD sources. Also included for the $9,999 MSRP are two sets each of HDMI and component inputs, RS232 control, removable speakers, and optional wall mount. No word on what, if any, tuners are a part of the package, but we're sure the FCC will be taking a look before this HDTV goes on sale in October.
You'd think that electronics manufacturers would wait for CES to announce new products, but there's a growing pre-announcement
trend. This approach sort of reduces the impact of the actual announcement, but who are we to nit-pick?









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