Cable ops, consumer electronics manufacturers sign agreement on tru2way roll out
[Via Multichannel News and Cable Digital News]
Posts with tag ocap
Hi-def and DVRs go together like peanut butter and jelly, but even with all the great DVRs available today, none are perfect. TiVo offers the best overall user experience and features, but lacks a few fundamental features that most cable STBs have -- like VOD, for starters. Although this isn't TiVo's fault, when it comes down to figuring out what's right for your family, it really doesn't matter. During Tivo's earnings call yesterday, it was reaffirmed that TiVo is working one step closer to making the ultimate cable DVR by including two-way functionality using the latest CableLabs standard tru2way. For those who haven't been keeping track at home, tru2way has undergone an identity crisis, and if you go back long enough, you'll find that it was called CableCARD 2.0 -- by someone. The way this would work is that you'd have a way on a TiVo to access the cable company's UI, so good or bad, when you're accessing VOD content, you'd see the same thing as if you were using a Moto or 

Most people think going digital means going HD, but we know all too well that this couldn't be further from the truth. One thing that going digital does mean is more efficient use of the limited resource, bandwidth. Big cable looks forward to digital for many reasons, but most of all so they can drop all those bandwidth sucking analog channels and shift the throughput to additional revenue streams. We learned last month that this wasn't going to happen untill at least 2012, but cable has a few options -- none of them are good. They have the option to deploy STBs, but thanks to another FCC mandates these boxes are no longer cheap and can cost about $150 because they have to support CableCARDs and the hardware for OCAP. The most interesting option is from a company called Broadlogic that produces a chip that can decode 80 MPEG-2 streams at the same time, which would convert the signal from digital to analog at the house and eliminate the need for STBs while saving the bandwidth of the analog channels. It could be worse however, if the FCC had forced them to provide an analog and multiple digital versions of a channel.
In the past week we have been on a quest to make sense of this entire CableCARD mess. We started out by talking to Motorola which was great, but left us even more confused, so we decided to go straight to the source and give CableLabs a call. While we're not excited about the answers, we did learn that CableCARD 2.0 does exist and it's ready to go. Along the way we also learned what's preventing TiVo and Microsoft from adding our favorite features to their latest CableCARD host devices.
Last week we learned that CableCARD 2.0 is a specification (not a physical device) that would allow consumer electronics companies to sell bi-directional CableCARD hosts that would work on any cable system in the US. But ever since CableCARDs started to hit the street we've wanted to be able to take advantage of all the features we pay for -- like VOD and PPV -- and until this specification is ratified companies like TiVo just won't be able to make this happen. While it's difficult to really get a handle on what is holding up the works, it seems like the requirement for OCAP support is the biggest point of contention.




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