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Nielsen VideoScan High-Def market share for week ending June 29th, 2008

Nielsen VideoScan

As expected, the Nielsen VideoScan charts are delayed this week because our friends over at Home Media Magazine were enjoying the holiday. Although we understand wanting to take it easy on the 4th of July, we do really wish HMM would've included the top twenty Blu-ray chart this week, as this makes two weeks in a row we've been without. The other chart that is missing again this week is the top twenty market share, so there's no way to know how well the number one and two DVDs did on Blu-ray. Although both DVD and Blu-ray experienced modest gains this week over last's, the share stayed pretty much the same (up 1%). Although this might not seem like much, it 's better than you think when you consider that three out of five of the top twenty DVDs weren't available on Blu-ray thanks to Universal and Fox. Universal will be on board soon enough, and we're not sure what the deal is with Fox, 'cause we don't know if the animated feature Futurama: The Beast with the a Billion Backs is even available in HD. Next week looks to be worst than this one though, as the releases aren't that exciting, but who knows we've been wrong before.

Nielsen VideoScan High-Def market share for week ending June 22nd, 2008



This week's Nielsen VideoScan numbers are pretty late. This was mostly because last week's Home Media Magazine was delayed because of the Home Media Expo, which completly threw us off. The other thing that threw us off this week was the fact that this week's edtition of HMM didn't inlcude a top 20 Blu-ray title chart. This really only leaves us the market share to discuss which is understandably down. The fact that both DVD and Blu-ray sales were down that week is no surprise since there just weren't that many new releases and the ones that were released weren't anything to call home about. We expect next this week's numbers to be delayed as well because of the 4th of July. When the charts do finally come out there should be more to talk about though, as we will be interested to see how well 10,000 BC does against DVD, as well as The Spiderwick Chronicles. Luckily the month of June is behind us and July looks to be a fun ride, so we can't wait to see if Blu-ray manages to pick up any speed before the holiday season in the coming months.

Nielsen VideoScan High-Def market share for week ending June 15th, 2008



There are mixed results for Blu on this week's Nielsen VideoScan charts, courtesy of Home Media Magazine, because while revenues are up 27% over last week, when compared to DVD, Blu lost two percent. The big difference this week is The Bucket List which was easily number one on the DVD charts, but the Blu version didn't even managed one third the sales as the number one title, Jumper. The other explanation for the drop in share is while last week there were only five DVDs on the top twenty that didn't make it to Blu, this week there is seven thanks to HBO and Sony not bringing a couple new TV shows to Blu. Getting back to Jumper, it killed the rest of the Blu releases this week, forcing everyone else way down -- but somehow we doubt it'll have any legs. Next week both DVD and Blu-ray should be way down thanks to the weakest releases in some time, and we expect to see Blu-ray back to five or six percent.

Nielsen VideoScan High-Def market share for week ending June 8th, 2008



Again on this week's Nielsen VideoScan chart courtesy of Home Media Magazine, we get exposed for our inability to make accurate predictions as we stated last week that we expected half of the DVD top 20 to not be available on Blu-ray. With some help from Paramount for the first time ever only five DVD exclusives made the top 20. The interesting thing is that four of those are Paramount titles, with the last being from Sony. This really has us scratching our head as Sony is the last studio we'd expect to still be releasing DVD exclusives. Either way, Blu-ray managed to not drop as much as DVD this week as Semi-Pro toped both charts. But last week's winner wasn't far behind as many Blu-ray owners are not hesitating to pick up Rambo -- we can't say we blame them. Paramount's long awaited titles didn't to too bad either, taking the number four and five spots on the chart and accounting for almost 50 percent of the title's overall sales. Next week we expect both DVD and Blu-ray to be up as Jumper is sure to move the needle, and we'll be waiting to see if it can muster more than 12 percent of the share away from DVD like Rambo did its first week out.

Nielsen VideoScan High-Def market share for week ending June 1st, 2008



Boy did we not see this one coming, as not only did Blu-ray make us look like an idiot when we predicted last week that "there is no way Blu-ray can sustain these numbers with only Rambo," but Blu set a personal best at 10 percent of the market on this week's Nielsen VideoScan charts courtesy of Home Media Magazine. Rambo really lead the way for Blu taking 12 percent of the titles sales from DVD, this is twice the share that the Blu version of National Treasure: Book of Secrets was able to muster last week. At the same time Rambo outsold Book of Secrets easily on Blu, while Rambo wasn't able to take the number one spot on the DVD charts. Next week is a big week for Blu-ray as there was a record number of releases, including many catalog titles that we expect to sell well, in addition there are a few new-er releases, that should help out. We're not sure if Blu-ray will take more than 10 percent of the market though, as we expect the trend of half of the top 20 DVDs to continue to not be available on Blu-ray for the foreseeable future.


Nielsen VideoScan High-Def market share for week ending May 25th, 2008



Oh what a difference a new release makes to the Nielsen VideoScan charts courtesy of Home Media Magazine. The National Treasure series helped excel Blu to a 7% share this week, which is the second highest we've seen since HMM started tracking Blu-ray's share compared to DVD. The Nic Cage movies took all three of the top spots on the Blu-ray chart, leaving every other title in the dust by a large margin. But while Book of Secrets may have outsold any other Blu-ray title by almost 4 to 1, it only managed a 6.98% share of the overall title's sales when compared to DVD. Although Blu-ray had a great week this week with a 54.94% increase over last, we still can't help but to harp on the fact that 10 of the top 20 DVD titles aren't available on Blu. The market share per title chart is back this week (after the jump) and it's very obvious that Blu makes up for not having the same new releases by selling catalog titles like V for Vendetta and Twister, with the number one title on both the DVD and the Blu-ray top 20, is the number 20th in regards to Blu-ray market share. As for next week, there is no way Blu-ray can sustain these numbers with only Rambo, but the week after should be really interesting considering how many movies are due to be released on Blu on the same day.

Nielsen VideoScan High-Def market share for week ending May 18th, 2008



Two new releases make it to the top of this week's Nielsen VideoScan chart courtesy of Home Media Magazine. But even though Blu-ray sales were up 21.71% this week over last, it wasn't enough to help Blu-ray obtain more than 5 percent of the top 20 sales. This, like the past few weeks, has mostly been because half of the DVD top 20, still aren't available on Blu-ray. The big titles on DVD that are missing this week, are the first three Indiana Jones movies, which are evidently very popular thanks to the fourth movie hitting theaters. We can't wait to see how -- or if -- the market share changes with Paramount Blu-ray titles coming out in the coming weeks, and finally Universal in July. Of course that still leaves Weinstein exclusively releasing on DVD, but this only accounts for one of the top 20 DVDs this week. For whatever reason HMM didn't have its new market share per title chart in this week's edition, but we sure to hope it's there next week when the biggest day and date title for Blu-ray in some time hits the streets in the way of National Treasure: Book of Secrets.

Nielsen VideoScan High-Def market share for week ending May 11th, 2008



DVD gains lost ground this week, but Blu-ray continues downward thanks to another weak list of releases on this week's Nielsen VideoScan chart courtesy of Home Media Magazine; but the 7.3 percent reduction isn't enough to make Blu-ray lose its 5% of the top 20 market. Speaking of the top 20, there are 9 DVDs on the top 20 that didn't make their way to Blu, and HMM added a new chart to help us compare individual title sales. The new chart shows Blu-ray's share per title and the top one on the list is a Blu-ray exclusive (Over America), and interestingly the rest of the list is filled with catalogue titles, with the highest new release, I Am Legend, at 16.8 percent. This chart will become more interesting in a few weeks when Blu-ray finally gets a hot new release after almost a month of drought. Speaking of looking forward, next week is much of the same, as it was an unofficial catalogue week for Blu. So no doubt things are going to get worse before they get better. Either way, we can't wait to see how the new chart breaks down Blu-ray's share on a hot new release like National Treasure.

Nielsen VideoScan High-Def market share for week ending May 4th, 2008



We said that Home Media Magazine gave up on HD DVD last week, but really there was still one chart left on the Nielsen VideoScan chart. This week even that one is gone and replaced with another consumer index on consumer spending, but this time for DVD. This makes it evident that while Blu-ray sales were down by 23% last week, DVD was only down by 5%. This helps explain why Blu-ray only managed a 5% share as compared to 6% week before. Again, this week 8 out of the top 20 DVD titles are not also available on Blu-ray, including two from long time Blu studios; Fox and Disney. The other big difference that is every evident this week is the movie demographic of each. While DVD fans ran to 27 Dresses and pushed it to number one, the opposite is true on Blu where The Golden Compass outsold the chick flick by almost 3:1. I Am Legend continues to have long legs and still separates itself from the rest of the list even after seven weeks. Looking forward to next week, it doesn't look like Blu will do very well with the biggest titles not being very appealing to Blu's apparent demographic, but things should change once all the studios are on board in the next month or so.

Nielsen VideoScan High-Def market share for week ending April 27th, 2008



Home Media Magazine finally gave up on HD DVD this week once and for all -- well almost -- as the four top ten Nielsen VideoScan HD charts have been reduced to a single top 20 Blu-ray chart, and the since inception was replaced with a consumer spending on Blu-ray index. We have to say we appreciate these changes as the new information is much more interesting. This week is much of the same from last week, as the top title for DVD wasn't available on Blu-ray and although we were right in our prediction that this week wouldn't be very special, we were wrong about The Orphanage, which despite its subtitles, it was the only title released that week that hit the top ten, and only the second to make the top twenty. Speaking of top twenty, Blu-ray only managed a 6% share against DVD, but only half of the DVD top twenty is available on Blu-ray. Of course this should change by the end of July, now that both Paramount and Universal have announced Blu-ray titles. But until then, next week should be a little better for Blu with some help from The Golden Compass and 27 Dresses, but not much.

Nielsen VideoScan High-Def market share for week ending April 20th, 2008



What a difference a few new releases make for Blu-ray on the Nielsen VideoScan numbers, courtesy of Home Media Magazine as for the first time Blu is able to reduce Red to less than 10 percent of the market. The two big winners this week were AVP: Requiem and the Academy Award winning Juno. Both of these titles easily out sold the old favorite by a considerable margin. Normally we like to compare Blu-ray's performance to DVD and try to figure out why Blu only garnered 6 percent of the top 20 market, but shortly after we grabbed these charts from the digital copy of Home Media Magazine, it was removed and hasn't been reposted since -- warning dead read link. So we'll skip right to looking forward to next week, which doesn't look good but doesn't look bad either. It's hard to say how well the NatGeo global warming flick will do, and although we're sure someone enjoyed it, we doubt a movie with subtitles will be able to make it to the top of the charts.

Analog shutoff may put asterisk on 2009 February sweeps

Nielsen diaryHere's a nice wrinkle -- issues associated with the digital switchover on Feb. 17, 2009 may taint the Nielsen "sweeps" ratings for that month. Depending on which reports you believe, the switch to all-digital signals will either be a small bump or an apocalyptical cliff. But one thing's for sure -- lots of money rides on those sweeps numbers, and Nielsen cannot break its role as an impartial observer and give its "families" any special help in making the transition. For its part, Nielsen has no plans to change operations for February 2009, which we think is the best approach. Despite ethnographic discrepancies in homes with unready TVs, there's still time and lots of PSAs in the works. Looking into our notoriously murky crystal ball, we see lots of panicked consumers buying (sans coupon) DTV converter boxes during the third week of February and a week or two of skewed data.


[Image courtesy Scott Hanselman's ComputerZen]

Nielsen VideoScan High-Def market share for week ending April 13th, 2008



Sorry we're a little late on this week's Nielsen VideoScan numbers courtesy of Home Media Magazine, as again this week Blu-ray's market share is pretty low. It's not too hard to figure out how though, as 11 out of the top 20 DVDs for the same week aren't available on Blu-ray. While Alvin, The Water Horse and There Will be Blood rule DVD, the long legged I Am Legend again takes the number one spot on the charts -- after giving Alvin a turn last week. To put things into perspective, I Am Legend only sold 20% as many copies as Alvin on DVD. The night crawler movie didn't do too bad on HD DVD either, as it easily outsold any other HD DVD title by almost 9:1 and has us scratching our head that it didn't take the number 10 spot on the High-Def Sellers chart. Blu-ray should fare better next week, as DVD doesn't have as much of an advantage in the exclusives department, and Blu has a few titles we expect to do well like the latest AVP.

Nielsen & Charter track second-by-second viewing, know you love Hannah Montana

Not content to let Tivo and TNS have all the second-by-second viewer tracking fun, Nielsen has teamed up with Charter Communications to track every moment of viewing from 320,000 households in LA. Nielsen is the most famous rating system, but so far its lagged behind the competition in pulling data directly from set-top's, although even that doesn't tell the whole story. Without its traditional system, there's no way to tell what people really watched, or if they just walked away ten minutes into the Knight Rider remake (We watched all the way through cuz we love The Hoff that much). As far as the viewers tracked (consent is not considered necessary), we just hope they're watching HD.

[Via BlogRunner]

Shocker: HD capable homes tune into more high-def programming


Not that this is a surprise or anything -- after all, it's pretty safe to assume that homes with HD became that way due to an urge to watch more HD programming -- but some recent ratings numbers from Nielsen help substantiate the notion that high-def capable domiciles are more likely to flip on the set. For instance, this year's Super Bowl managed a 43.3 rating overall, yet racked up a 47.6 rating in homes with HDTVs. Additionally, broadcast TV stations had an 8.9 rating in HD homes in December of 2007, while non-HD households rung up just a 6.8 rating. Still, not all of the news was rosy. At the close of last year, about a quarter of US homes had an HD set, while just 13.6-percent of those were classified as "HD capable and receivable." SD content stretched across an HD panel? Oh, the humanity.

[Via MultichannelNews]




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