The number of US cities that still lack at least one option for seeing local news in HD has just declined by one, as WNC-TV becomes the mid-south's very first high-definition news channel. The Memphis, TN NBC affiliate began showing off its fanciful new equipment this week, which included HD studio cameras, graphics tailored for high-def and even an HD version of its StormTrack Doppler 5. Whatcha got to say about that, Nashville / Knoxville?

[Thanks, Marcos and Kyle]

No longer will Louisville residents have to sit around and wonder when their local news will finally be in HD, as NBC affiliate WAVE-TV has just made the long-awaited transition. This station becomes the first in the city to deliver local newscasts in high-definition, and we're told that three HD cameras will be used in the studio in order to capture anchors in stunning detail. Unfortunately, WAVE won't be replacing the field cameras just yet, so live-on-location reports will still be seen in grainy SD. Oh, and these folks also brought in a makeup consultant in order to handle the whole "now you can see my wrinkles" situation. Sigh.

We've got this sneaking suspicion that we'll be forced to digest bucketfuls of Olympics news as the run-up to August continues, and Wavexpress is making sure our thoughts are accurate. Said outfit has just announced a partnership with NBC that will see the former "develop, host and support a service for viewing NBC's coverage of the 2008 Beijing Olympic Games in Microsoft's Windows Vista Media Center." The NBC Olympics on the Go will utilize Wavexpress' TVTonic internet video application to enable Media Center users to "watch channels of NBC's coverage of Olympic events in up-to-HD quality on the go on their laptop." As expected, the service will be free to all who choose to take advantage, but this time you'll actually need to download the TVTonic application (versus just logging in via the web portal).

Not like you couldn't piece this one together yourself, but NBC Universal isn't going to let this opportunity pass it by. Just like the run-up to the SuperBowl, it's planning on using the Olympics as a campaign platform for HD. Reportedly, affiliates will be "provided with on-air, direct mail and bill stuffers to promote HDTV content sales, as well as material designed to retain current HDTV subscribers." In other words, expect to see an onslaught of ads coaxing folks into making the jump to high-def if they haven't already. Gotta love those marketing gurus, eh?

Vista Media Center users got a rude awakening a few weeks ago when they were unable to record some of the favorite programs on NBC. What really got us scratching our head, is that unlike the normal improperly flagged content cable customers have grown all to accustomed to, this one affected over-the-air (OTA) users as well. We thought this was odd because the broadcast flag was struck down, and we'd thought we'd heard the end of it. The problem was actually a cable content protection scheme called CGMS-A, and when NBC inadvertently flagged some OTA content copy-never with it, users were left in the dark. While there's no way to tell if NBC learned its lesson the good news is that Microsoft has, and the Windows update KB950126 will change the behavior. Now content inadvertently flagged content coming into VMC via OTA or analog cable will be recorded regardless of how it is flagged. Unfortunately the same can't be said for those with CableCARD tuners or connected to a STB via S-Video, you're still out of luck, sorry.

After hopping back in the local news game in November 2007 after a 14 year absence, WLTZ is out to show it means business. The Columbus, Georgia NBC affiliate has just announced that it will be delivering its local HD newscasts in high-definition from here on out, and according to Drew Rhodes, WLTZ general manager, the move "lends [the station] a lot of marketing credibility." In the Peach State, the only other broadcast networks with HD news are located in Atlanta, making this the first in the Chattahoochee Valley. Three HD news stations in all of Georgia -- what's up with that?

There's little doubt that interactive advertising has arrived, and while we just heard that Macrovision would be taking a look at DVR usage in order to better position its marketing attack, NBC Universal has now partnered up with DISH Network in order to do something similar. The agreement will provide "interactive trigger capabilities to NBC Universal's 14 television networks and 10 NBC owned-and-operated TV stations," and DISH subscribers who own a DVR will "able to use their remote controls to request more information from advertisers about their products or to receive coupons for various product discounts." As predicted, clicking on such an ad will take a viewer to a page to learn more about a given product, and once he / she is all done soaking it in, they can continue watching right where they left off. Of course, we're still curious as to the amount of people who will actually take a moment to distract themselves in this manner, but hey, it sounds goods in theory.

[Image courtesy of DBSTalk]

Just an update on the broadcast flag controversy: NBC has copped to an "inadvertent mistake" in flagging the broadcast of American Gladiators as content prohibited from recording, while Microsoft stated it is only following the FCC's rules, and "fully adheres to flags used by broadcasters". This conveniently ignores the fact that there is no legal requirement for Windows Vista Media Center to recognize the broadcast flag and disable recording, but it does. Errant metadata can and does happen, but for such a "feature" to be buried within one's software unknowingly is troubling. Expect to hear more from the EFF and others questioning why Media Center unnecessarily turns parts of itself off at a broadcaster's command, and rightly so. What's most disturbing, and likely to go sadly without protest is that someone out there is actually watching, and trying to record for later, American Gladiators. The more you know indeed.

[Via Techdirt]

The idea of testing and/or "rolling" the digital transition across select US markets makes sense -- such a large change is sure to come with its share of hiccups. One Las Vegas station actually simulated the analog shutoff last week, though, and it came off pretty smoothly. During its newscasts, NBC affiliate KVBC put up a simulated "static snow" image with a graphic overlay instructing confused viewers to call the DTV transition phone number for info. How many calls did the KVBC front desk receive? One. Kudos to KVBC for pulling this little test -- as we all know, the real implications of the analog cutoff won't dawn on many people until they actually lose reception. This is a "news you can use" feature we'd like to see catch on around the rest of the country!

As the nationwide commitment to HD news continues to blossom this week, Kansas City's own NBC affiliate (KSHB-TV) has too made the switch. As you'd expect, every single newscast from the station's studios will be aired in high-def, from the 5AM - 7AM Action News Today to the Action News at 10PM broadcast. Those interested in seeing what the talking heads have to say in glorious HD can tune via OTA (41.1), Time Warner Cable (1441), Everest (630), Sunflower (202), Comcast (232) or U-verse (1041). Any others around the country going to get in while the getting's good?

[Thanks, Sean]

Even though this week's Democratic debate was unfortunately-SD on ABC, we can expect more reasons to pay attention to the potential candidates in the days to come. CNN's Election Express has already deployed an HD news truck to cover the campaign trail, but CBS is close behind. The Eye plans to hit the conventions in HD, but it will take a while to move the newscast beyond upconverted standard definition video. NBC and ABC will also have the conventions in HD, but while NBC says its field equipment is HD ready, ABC doesn't plan to move beyond 4x3 newsgathering until the end of the year. Check out the rest of the details on TV Technology, we can't tell you who to vote for, but we wouldn't make a decision based on anything said in 480i.

Rest assured, NBC isn't taking this year's Olympics broadcast lightly. After announcing that some 3,600 hours of the games would be shot (with many in HD), we've now learned that the network will be broadcasting the 5.1 surround mix and stereo mix simultaneously. According to Bob Dixon, NBC Olympics' director of sound design, 2008 marks "the first time the games will be produced totally in high-definition with 5.1 discrete channels of audio," and the plan is to send six discrete channels to those capable of receiving it and carefully downmix for those with stereo capabilities. Needless to say, there's going to be extensive work happening behind the scenes in order to pull off such a feat, and if you're the technical type, feel free to tap the read link to get a sense of just how elaborate the setup will be.

It's not atypical to see shows ink exclusive deals with carriers every now and then, but this one's pretty bizarre. Apparently the third season of Friday Night Lights has been green-lit for production, but in an effort to "spread production costs while rekindling a series," all 13 new episodes will air first on DirecTV. In other words, by the time all non-DTV subscribers see S3 in early 2009, customers of the aforesaid sat provider will have already experienced the baker's dozen. Filming is slated to resume sometime this summer, and DTV users will have access to the new season on October 1st on The 101; sometime after the Super Bowl (in 2009), it'll broadcast on NBC. Weird, huh?

[Via Chicago Tribune, image courtesy of PopTheology]

As local news stations slowly make the move to HD around the country, we're taken to a rather surprising locale to find what could be the next to take the high-def plunge. WSAZ-TV, the NBC affiliate in Charleston, West Virginia, is reportedly "planning a transition to broadcast its local news in high-definition," but a bit of consolidation has to go down first. The studio staffs in Huntington and Charleston will purportedly be merged into one, whereby the "Charleston studio will be controlled from Huntington." Unfortunately, eight Charleston-based employees will be losing their jobs in the process, and while we know the transition is imminent, a definitive timetable has yet to be established.

No sooner than Comcast announced that it would be upgrading its infrastructure in sunny South Florida, along comes word that WTVJ (NBC 6) has finally made the leap to HD newscasts. Believe it not, the switch -- which happened without much warning yesterday -- makes it the first in the Miami / Ft. Lauderdale area to broadcast local news in high-definition. It's shaping up be an excellent Spring to sit inside down there, isn't it?

[Thanks, Josh]