We absolutely knew they were on the way, but if you needed a little affirmation from the carrier itself, Cablevision has announced today that it's adding four more high-definition channels to its iO TV lineup. Effective immediately, customers can expect to see Bravo HD (745), CNBC HD (771), SciFi HD (748) and USA HD (738) in the EPG, bringing the grand total to a very respectable 68 high-def networks. There's no word on when the next batch will arrive, but why not enjoy these for a minute before hankering for more?

Hunker down and find that tin foil cap, pronto! Privacy advocates, we've a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.

[Image courtesy of Corbis, thanks ugotamesij]

If you thought for one second that when Weather Plus was killed that NBC was going to actually dedicate all of its allotted bits to bring you the HD you desire -- sans all the macro-blocking -- think again. We are glad that NBC learned that there aren't many people interested in yet another weather outlet, but evidently the next at bat is a 24/7 sports channel that's already available in some NBC Universal owned and operated affiliates. Universal Sports will consist of 2400 hours of live sports coverage a year combined with 5000 hours of classic sports replays. The local stations will also be able to air a few of its own commercials as well as some local sports and sports related programming, which might be cool. Although we recognize the desire of DTV stations to find profitable uses for its extra bits, we don't approve if it interferes with the main programming. So this combined with NBC's recent track record in sports has us very skeptical -- you know messing up Football Night in America and things like the 12 hour Olympic sports delays.

If you've ever tried to enjoy a sporting event on NBC, you've probably noticed that when the action really starts getting good, your picture quality goes south, and fast. This phenomenon has been thanks to 90 of the NBC affiliates around the country deciding to steal bandwidth away from the primary HD feed and dedicate the bits to a 24-hour weather channel called Weather Plus. Well after four years of trying, NBC Universal decided that if you can't beat 'em join 'em, and instead bought a stake in The Weather Channel, which thankfully ended up meaning no more Weather Plus. The bad news is that the macroblock loving fools are already starting to think about what other crappy SD programming can go in its place.

Who says there are too many players in the HDTV realm? With current mainstays partnering up like it's going out of style, we've found two firms that see something no one else does. General Electric has just announced a joint venture with Taiwan-based Tatung in which the pair plans on making two million HDTVs annually when production gets going in 2009. The two hope to capture at least 5% to 10% of the global TV market in due time, and according to Peter Weedfald, president of North America and global chief marketing officer for the JV, the resulting product will be a "premium brand" that will be "very competitive with current leadership brands." We'll be interested to see what all becomes of this, and hopefully we'll have some prototypes to gawk at come CES / IFA / CEDIA 2009.

[Image courtesy of VintageTVSets]

For a whole slew of individuals across America (particularly those with lackluster Time Warner Cable lineups), the addition of two new temporary high-def stations has been quite the treat. Just prior to the start of the Beijing Olympics, many cable carriers opted to add in an HD Soccer and HD Basketball channel, but if you thought they were just doing so to be nice, you thought wrong. After scads of CableONE subscribers in Idaho were flat shut out of live online streaming, a bit of digging revealed the problem: NBC Universal bundled online streaming into a "premium package" with the previously mentioned stations, which CableONE declined to offer. For the CableONE users, the story does end in on a high note -- they are getting three permanent HD channels instead. For everyone else loving the convenience of online streams, at least you can sleep easy knowing that minor increases in your future bill will likely be used to pay for it. Then again, what is free these days?

Just in case you thought only AT&T and DirecTV are the only ones lining up HD video on-demand offerings for the Olympics (scheduled to kick off tomorrow with women's soccer ahead of the August 8 opening ceremonies), as Comcast and Charter just dropped some details on their plans for the Beijing Games. For the most part HD VOD plans seem identical to the offerings from other providers, with 15-20 daily updates and highlights sorted by sport, while Comcast promises more than 700 hours of HD on NBC HD, Universal HD and USA HD, plus multiple live NBC feeds on Comcast Central. Charter however has highlighted a few different features , with plans to carry the NBC Olympics Soccer Channel and NBC Olympic Basketball Channel in HD on top of the NBC and Universal HD feeds, plus foreign language TV coverage. Since no one person can hope to keep up with all the coverage (and don't forget the 2,200 hours of streaming video planned for the NBC website), plan for HD VOD to be the lifeline keeping you updated with your sport of choice.

Read - Comcast PR
Read - Charter PR

Universal HD hopes to pump up its lineup around the Beijing Olympics, featuring Olympic Trials highlights in "Olympic Athlete Weekend" on August 2 and 3. Beyond just the coverage around the events in China there will also be plenty of extreme sports and boxing coverage all month. The news that season 4 Battlestar Galactica premieres on the station next month would be more exciting if this were last year and the Sci Fi HD simulcast hadn't launched already, but in case you didn't/don't have the station yet, there you go. Hopefully when the offices are moved from LA to New York -- along with Sleuth and Chiller -- NBC Universal will find some more compelling original content to fill the time after the Olympics are over.

Read - Universal HD presents an Olympic themed August in honor of the Beijing Olympics
Read - Emerging nets moving to New York

Just in case it didn't really sink in last August, NBC is gearing up to air 3,600 hours of Olympics coverage this year. Yeah, 3,600 hours. So, how are mere plebeians supposed to watch that much content? With a couple HD DVRs, you ought to have no troubles at all. Hailed as the "most ambitious single media project in history," NBC Universal will be broadcasting across seven different NBC networks: NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and Universal HD, as well as NBCOlympics.com. Granted, this is speaking strictly of coverage here in the United States, but there's no denying that nations across the globe are doing their best to snatch up as much of the Games as possible. For a complete rundown of what to expect just under a month from now, bookmark the links below.

Read - NBC announces Olympics plans
Read - Coverage listings

Not like you couldn't piece this one together yourself, but NBC Universal isn't going to let this opportunity pass it by. Just like the run-up to the SuperBowl, it's planning on using the Olympics as a campaign platform for HD. Reportedly, affiliates will be "provided with on-air, direct mail and bill stuffers to promote HDTV content sales, as well as material designed to retain current HDTV subscribers." In other words, expect to see an onslaught of ads coaxing folks into making the jump to high-def if they haven't already. Gotta love those marketing gurus, eh?

There's little doubt that interactive advertising has arrived, and while we just heard that Macrovision would be taking a look at DVR usage in order to better position its marketing attack, NBC Universal has now partnered up with DISH Network in order to do something similar. The agreement will provide "interactive trigger capabilities to NBC Universal's 14 television networks and 10 NBC owned-and-operated TV stations," and DISH subscribers who own a DVR will "able to use their remote controls to request more information from advertisers about their products or to receive coupons for various product discounts." As predicted, clicking on such an ad will take a viewer to a page to learn more about a given product, and once he / she is all done soaking it in, they can continue watching right where they left off. Of course, we're still curious as to the amount of people who will actually take a moment to distract themselves in this manner, but hey, it sounds goods in theory.

[Image courtesy of DBSTalk]

Heroes fans can get their full HD fix August 26, when the DVD boxed set of season two is released on DVD, it'll also hit Blu-ray and bring along season one for the ride. No word on price or what extras are in store (or if 1080p will somehow make the whole twins subplot less meaningless, just a thought), although the S1 set on HD DVD last year included HDi internet connectivity, and we don't expect anything less from BD-Live. Universal is going day and date with its movies starting with Doomsday, while NBCU's first dual-format feature film should hit shelves ahead of the holidays.

When we heard NBC would be recording NBC Nightly news on the show floor of CES, we wanted to stop by and learn what it takes to produce a remote HD newscast, but unfortunately the PR team never got back to us about access, so instead we took a few pics -- including pictures of Brian Williams preparing for the show. In addition, they had kiosks setup, and using a free 2GB USB memory stick you could download NBC Universal content -- locked down with WM DRM of course.

Details on this one are still scarce, but it looks like NBC Universal is jumping head first into the high-definition distribution business. Just months after launching the 24/7 horror channel Chiller, the firm is now releasing its first two HD titles for pay-per-view and video-on-demand. While it wasn't specifically stated which mediums would offer up the HD PPV / HD VOD niceties, folks who are graced with NBC Universal's offerings will initially find Hollywoodland and The Return for their viewing pleasure. Although the spooky The Return won't hit the tube until March 29th, Hollywoodland is reportedly available right now, so for those of you who've plunked down the coinage required to check it out, be sure to let us know how it went over.