Sure Samsung had 240Hz (and wavier hair) first, but with its TVs stuck in development until 2011, Sony's back with another first / best of the night in the W1 series display, packing four times the speed of previous LCD HDTVs, and double that of the new 120Hz your best friend just picked up. Allegedly smoother than Billy Dee Williams cracking open a Colt 45 in Cloud City, the KDL-46W1 and KDL-40W1 bring 1080p with a 3,000:1 contrast ratio, BRAVIA Engine 2 image processing, 24p support and an assortment of hookups from modem to HDMI. Stop by your nearest Japanese electronics shop November 10 to get a peep at these and their slim, sexy sister, but bring ¥400,000 ($3,652 U.S.) for the 46-inch or ¥290,0000 ($2,648 U.S.) for the 40-inch -- you could try showing up without it, but why take chances?

Aw yeah, those svelte Sony XBRs that were leaked back in mid-April have just been confirmed by Sony, and it's going to be a long, sweaty summer waiting for the whole load to land this fall. Kicking things off is the XBR8 series, headed by the 55-inch KDL-55XBR8 and 46-inch KDL-46XBR8 models, which incorporate the outfit's TRILUMINOS three-color LED backlight technology, 10-bit processing, BRAVIA Engine 2, Motionflow 120Hz and Advanced Contrast Enhancer PRO. The 70-inch KDL-70XBR7 and 40-inch KDL-40XBR7 headline the XBR7 lineup, while the XBR6 features sets range from 32- to 52-inches in size. All the gritty details are waiting below -- if you feel like waiting 'til tomorrow for Sony's glacially slow servers to load, that is.

Sony Japan just announced their Bravia F-series of thin LCDs. We're talking 46-inches with just 7.4-cm of non-protruding, wall-mountable goodness when these go live in Japan on March 25th. Available in 1080p resolution ¥400,000 (about $3,700) 46-inch and ¥290,000 ($2,685) 40-inch configurations or a ¥200,000 ($1,852) 32-inch model offering 1,366 x 768 pixel resolution. Each set features Sony's 120Hz Motion Flow tech, a 3,000:1 contrast ratio, 24p True Cinema mode, Bravia Sync HDMI control, Bravia Engine 2 processing, and a bevy of jacks including 3x HDMI, 2x S-Video, 3x composite and yes, Ethernet. Sony's 2.4GHz Bravia Link remote allows the controller to be used without pointing it directly at the set. More Sony sets on the way in a few.

[Via Impress]

Along with that leaked Sony laptop info we saw this morning, there's word on some upcoming Bravia LCDs and projectors due for the UK this summer. Sony's prepping two front projector models -- the VPL-AW10 and VPL-AW15 -- with 6000:1 and 12000:1 contrast ratios, 1300 lumens of brightness, and 1080/24p input via HDMI, though there's no word on actual output resolution. There are also five LCD models in the works: KDL-40D3000U and KDL-40S3000U 40-inch models, the KDL-32D3000U and KDL-32S3000U 32-inch sets, and the KDL-26S3000U 26-inch model. All of the sets are 720p and include Bravia Theatre Sync for sending remote control data, three HDMI inputs (two for the smallest set), and integrated tuners, while the D-series models add 100Hz refresh rates. The projectors and the 100Hz LCDs will be available in the UK beginning in June, the KDL-40/32S3000U LCD models will hit the streets in July, and the KDL-26S3000U will be released in September.

Sony just announced its newest Bravia LCD, the KD-70XBR3. This 70-inch HDTV is one of the first to support the xvYCC, or x.v.Color as Sony has named it via HDMI 1.3. It's the largest Bravia announced and features 120Hz "Motionflow" technology to reduce blurring, like many of the new LCDs we've seen so far. The panel also features 10-bit video processing and Triluminos LED backlight. x.v.Color gives a color range of video that is 1.8 times greater than what was previously available, and is also supported by the four new Handycams Sony announced. The set features a 7,000:1 dynamic contrast ratio with DRC-MFv2.5, and is slated to ship this February for $33,000. If that price is acceptable to you, it's available for preorder now from Sony Style stores and several other retailers.