Sony goes in a cheaper direction with wireless XBR10 BRAVIA LCDs

motionflow posts

Waiting on the next generation of Sony LED-backlit LCDs? FlatpanelsHD has some information on the next edition of Sony's BRAVIA sets, dubbed in the UK as the X5500. The key difference here is instead of the company's current Motionflow tech and Triluminos LED backlighting, these sets will opt for Black Frame Insertion technology to up the Hz rate, and while it's still a local dimming LED set, white LEDs will come inside instead of the previous three color setup, reducing cost, but also image quality. Of course, DLNA and AppliCast widget support will all be part of the package, so if you, like us, were looking for a cheaper alternative to Sony's high end sets you'll also be keeping an eye out for these to debut around IFA 2009 in September.


Sure Samsung had 240Hz (and wavier hair) first, but with its TVs stuck in development until 2011, Sony's back with another first / best of the night in the W1 series display, packing four times the speed of previous LCD HDTVs, and double that of the new 120Hz your best friend just picked up. Allegedly smoother than Billy Dee Williams cracking open a Colt 45 in Cloud City, the KDL-46W1 and KDL-40W1 bring 1080p with a 3,000:1 contrast ratio, BRAVIA Engine 2 image processing, 24p support and an assortment of hookups from modem to HDMI. Stop by your nearest Japanese electronics shop November 10 to get a peep at these and their slim, sexy sister, but bring ¥400,000 ($3,652 U.S.) for the 46-inch or ¥290,0000 ($2,648 U.S.) for the 40-inch -- you could try showing up without it, but why take chances?
Sony just announced its newest Bravia LCD, the KD-70XBR3. This 70-inch HDTV is one of the first to support the xvYCC, or x.v.Color as Sony has named it via HDMI 1.3. It's the largest Bravia announced and features 120Hz "Motionflow" technology to reduce blurring, like many of the new LCDs we've seen so far. The panel also features 10-bit video processing and Triluminos LED backlight. x.v.Color gives a color range of video that is 1.8 times greater than what was previously available, and is also supported by the four new Handycams Sony announced. The set features a 7,000:1 dynamic contrast ratio with DRC-MFv2.5, and is slated to ship this February for $33,000. If that price is acceptable to you, it's available for preorder now from Sony Style stores and several other retailers.







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