ATSC gives initial thumbs-up to MPH mobile TV standard
[Via mocoNews]
Posts with tag mobile tv
Upon first glance, we almost flipped a lid at the mere mention of "high-definition mobile TV." Turns out, that's probably a misconstrued way of saying "high-resolution," or, "a higher quality than usual." At any rate, Orange is making the final touches on its mobile TV service, which will deliver 60 channels (20 with unlimited access) on the company's 3G+ UMA platform. Reportedly, the first handset to take advantage will be the LG Secret KF757, which will be the first mobile to boast the Orange TV Player -- an application that enables users to "flick from one channel to another and to consult a guide to programs showing on each channel." Sounds pretty sweet, but be sure and give us a call when you really have high-def content to share and a phone to take advantage.
Seems like the picture's getting clearer by the minute for paid mobile TV content, and it's a pretty bleak picture indeed. Over in Germany, DVB-H subscriptions are dying a slow, painful death (despite a healthy push by the European Union) thanks to free DVB-T content and a lineup of compatible phones to match, and now, Toshiba is shuttering its four-year-old Moba Ho satellite-based service thanks to the overwhelming availability and popularity of one-seg tuners, which like DVB-T in Germany, offer programming at no charge. Technical advantages, and to a large degree, entertainment value both tend to get overlooked when you've got a free product competing against a paid product -- it's frequently a disruptive economic force that takes profit right out of the equation, and Toshiba's learning that lesson the hard way. Keep your chins up, though, guys; at least you lost this battle for an entirely different reason than you did HD DVD, right? Guess that's not helping much. Anyway, expect the service to vaporize by March of next year, with Toshiba planning to take a one-time hit of $232 million for the shutdown.
Although Raleigh, North Carolina is set to become one of the first DVB-SH test markets in America, WRAL is already testing out yet another standard. The station known nationwide for taking its local newscasts to the world of HD while everyone else sat and moped in their SD control rooms is currently teaming with CBC in order to test out the ATSC-compatible MPH mobile television transmission system. As we've seen before, the system enables "local broadcasters to deliver digital television to mobile devices including cellphones, laptops and personal media players," all while moving quickly in vehicles, hoverboards, rocket-powered scooters -- you name it. There's no word on what exactly will happen once the trials conclude, but we'll be keeping an ear to the ground just in case it's something big.
Ah ha! So this is what DISH Network was planning on doing with its recently-purchased swath of spectrum. Just under two months after analysts pondered what the firm was thinking throwing out bids for a smidgen of bandwidth -- and not even a fortnight after the ICO G1 successfully launched in order to bring DVB-SH to America -- out comes the whole truth. The satcaster is teaming up with Alcatel-Lucent to test the Digital Video Broadcasting - Satellite services to Handhelds technology right here in the US, with A-L providing the equipment, test tools and training. The evaluation will be taking place at a DISH facility in Atlanta from May until August, with the ultimate goal to "validate the performance and cost-efficiency of the DVB-SH standard." As expected, we're only given crumbs of information as to where this partnership may lead, but we should be much more clear on everything by the time the summer concludes.
Just months after Alcatel Lucent and SFR hosted DVB-SH trials across the pond comes word that the mobile TV technology is headed Stateside. ICO Global Communications is donning the party hats and going through buckets upon buckets of ice cream in celebration of a successful satellite launch that will eventually bring those yearned-after mobile television goods to the US, Puerto Rico, and the US Virgin Islands. The ICO G1 was placed into its initial geosynchronous transfer orbit yesterday afternoon, and now the company is eagerly awaiting certification that the bird is fully operational (and can pass the final FCC milestone) by May 15th. If all goes to plan, Las Vegas, Nevada and Raleigh / Durham, North Carolina will be gifted with ICO mim (mobile interactive media) service trials "later this summer," though a commercial launch isn't slated to occur until "later in 2009."
As the news continues to flow from Intel's Developer Forum, we're now hearing that the chip maker could make "surprise moves into consumer electronics chips." More specifically, it seems that the outfit is looking to "roll out a system-on-a-chip code-named Canmore aimed at HDTVs and other products," as well as Silverthorne, which would apparently be reserved for handheld devices. 'Course, Intel has dabbled in these areas without notable success in the past, but analysts are suggesting that gaining traction this time around "could be big" for the firm. Ah Intel, why the tease?







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