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Mission: Impossible III sets HD DVD / Blu-ray sales record

While Paramount's Mission: Impossible III didn't make it out on one of those forthcoming three-in-one mega discs, it did get the green light on all three major formats (and a forth, too), and set some records while it was at it. While Tom's personal life has been all but personal, the general public apparently still loves him, crazy antics and all, as studio sources have pegged first-week sales at 3.7 million units, more than either of the two previous releases in the franchise. More importantly, however, is the 20,000 units that were sold on HD DVD / Blu-ray formats, which made it the "the biggest-selling next-gen title since the formats launched. But with quite a few hits slated to hit shelves soon (and during the holiday shopping season, no less), we don't expect this record to stand for too terribly long.

Paramount officially announces M:i:III simultaneous Blu-ray, HD DVD & DVD release

We may be able to forgive Paramount for the relatively small number of high-def discs they plan to release this year as they have announced what appears to be only the second tri-format day-and-date release on Blu-ray, HD DVD & DVD, after The Lake House. Mission: Impossible III will come on HD DVD with all the special features we told you about on the same day as the standard-def DVD release, but it will also come out on Blu-ray complete with high-def extras, DD+ soundtracks and all...except for the HD DVD-exclusive picture-in-picture enhanced commentary from star Tom Cruise and director J.J. Abrams. The MSRP is set at $19.99 for the standard DVD, $24.99 for the collectors edition, and $29.99 for both HD DVD and Blu-ray. Blu-ray fans finally have a blockbuster to look forward to this winter, unfortunately they're still coming up short on the extras, we have to wonder if the home release of Superman Returns will suffer the same cuts.

Paramount's Mission: Impossible III HD DVD-bound, with HD special features

While Paramount isn't bringing that many titles to the HD DVD party this year, one of its biggest summer movies is making the trip. Mission: Impossible III was announced for the format at yesterday's DVD Forum meeting, with date and other specifics yet undetermined Paramount did state all the extras were filmed in HD -- a welcome change from the 480i SD extras that have largely accompanied releases so far -- and that it will take advantage of HD DVD's picture-in-picture feature to show video commentary from the director as the movie continues to play. Also mentioned was The Look and Sound of Perfect marketing campaign, set to roll out online ads this week, a bus tour leaving Denver in mid-September, and television spots to follow in the fourth quarter. We're still hoping for a day-and-date release with the DVD version but that remains to be seen.




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