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Motorola rings millennials overseas for media survey

by Darren Murph posted Sep 11th 2008 at 6:54PM

Motorola already sent out its dutiful survey team to pick the brains of millennials (ages 16 to 27) in the US, but now those same folks have infiltrated nations across the pond. Somewhat surprisingly, the results were mighty similar, even though Europe is notorious for buying HDTVs and not the HDTV programming to go along with it. Still, some 78% of the 1,200 surveyed confirmed that they would prefer a TV program to restart the moment they switched over, leading us to believe that only 22% enjoy showing up to a movie that has already started. Also curious was the fact that 53% of respondents in the UAE said they "loved HD content," yet the region is just now starting to see high-def material from broadcasters. Anywho, the read link has lots and lots of numbers if you care to humor yourself, but the real comedy is in the Millennial Generation video after the jump.

Continue reading Motorola rings millennials overseas for media survey

RCN bringing HDTV to student residence in New York City

by Darren Murph posted Aug 20th 2008 at 3:29AM


We told you that kids these days had it made, didn't we? The latest episode of college students getting more than just ample amounts of study time comes courtesy of RCN, which is delivering triple-play services to student residence rooms at 1760 Third Avenue in Manhattan, New York. The agreement with Educational Housing Services will enable the carrier to offer high-speed internet, digital phone and HD programming to over 1,100 students representing "a variety of institutions of higher learning, including LIM (Laboratory Institute of Merchandising)." U-verse in a University of Houston dorm, RCN here -- what's next, FiOS TV in Corvallis?

Colleges throwing in high-def amenities to lure in millennials

by Darren Murph posted Aug 8th 2008 at 1:34AM


College ain't what it used to be, but in far too many instances, the dorm rooms provide an unwanted look at how it was many, many decades ago. In order to lure more students to campus (and prevent too many from parking their keisters in off-site apartments), a number of universities are revamping their housing facilities to cater to millennials. We've already seen the University of Houston hook one of its residence halls up with U-verse, and a recent writeup on the matter reports on the plans of a number of institutions to include HDTVs and other tech-related gear in order to warm the hearts of gadget-loving freshmen. We have to say, our minuscule dorm in the heart of Raleigh barely had room for a 19-inch CRT back in the day, but we may have chose to stick there longer than a single semester had a 42-inch flat-panel greeted us on move-in day.

[Image courtesy of Flickr]

Motorola study finds millennials hungry for VOD

by Darren Murph posted May 20th 2008 at 8:05AM


Kids these days -- understanding way more than their parents do about all this newfangled technology. Shortly after hearing that millennials were entirely more savvy about emerging TV technologies than the older crowd, a new study commissioned by Motorola has found that this same demographic (ages 16 to 27) is starved for video-on-demand. Beyond that, the 1,000 person study discovered that 62% had "influence over which HDTV set and programming package to buy," while 70% felt that "their expectations and demands are far greater than their parents' for rich media experiences." The report also found some pretty interesting figures dealing with transferring media from DVRs to portable devices (among other things), so be sure and dig into the read link below if you're a sucker for stats.

Report shows millennials more savvy about emerging TV technologies

by Darren Murph posted Mar 27th 2008 at 8:27AM


Let's be honest -- we all understand that the younger set is entirely more likely to dig (i.e. understand) emerging technologies compared to those who've been around for a few more decades, but a new survey commissioned by Hallmark Channel confirms everything you've been assuming. Reportedly, just 31-percent of millennials (primarily in the 18 - 34 media target) found "new television technologies" to be complicated versus 55-percent of baby boomers. Furthermore, nearly half of those in the former category use their DVR regularly while just a quarter of boomers do so. Humorously enough, a staggering 87-percent of the millennials surveyed said that they "regularly fast-forward through commercials," and we can certainly raise our glasses to that. Laugh while you still can, young ones -- one day you'll be calling your kids to get the remote working with your 19-year old BD-UP5000.

[Image courtesy of Chris's Picasa Gallery]




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