Okay, so we really have no clue what's going on inside of Toshiba's labs, but one thing is for certain: it has upscaling on the brain. After hearing of an elusive super-resolution DVD player and seeing an all-too-curious new DVD logo, in flies word from Germany that the outfit is prepping an updated line of Picture Frame LCD HDTVs for release at IFA 2008. On the surface, there's not too much different about these REGZAs compared to any others, but internally, the newcomers are expected to tout Cell-based Resolution+ technology, which will upscale SD images in an attempt to make something (read: HD) out of nothing. Granted, Tosh has been talking up this stuff since CES, so it's not an entirely new concept, but we'll be interested to see if this has anything to do with those rumored DVD deck plans.

[Via Big-Screen, danke Joel]

We keep hoping that Toshiba will come to its senses and just let this whole thing die, but no. Apparently insistent on keeping the last-generation format alive for as long as it possibly can, it seems the outfit is getting ever-closer to a super-resolution DVD player that would reportedly upscale DVD content like nothing we've ever seen. The latest tidbit in this woefully depressing saga is a newly approved DVD Download DL logo, which was given the final thumbs-up by the DVD Forum Steering Committee last month. In reality, no one outside of Tosh's headquarters has any idea if this development is indeed intrinsically related, but at this point, we wouldn't be shocked one bit to find that it was. Then again, the June 11th meeting also saw specifications for CH-DVD approved, so here's to hoping Toshiba isn't jumping on that bandwagon fiery wreck.

[Via TG Daily]

Read - DVD Forum approval
Read - Discussion / rumors

[Thanks, Dayton Guy]

Fans of Scissor Sisters and HD music alike will be able to enjoy a concert scheduled to air on Logo next week as it teams up with sister (ahem) channel MHD. Reportedly, the simulcast will mark the "first high-definition broadcast from a gay television network" (that'd be Logo, for those unaware), and the concert in question will be Scissor Sisters: Live at the O2 Arena. The event will be an hour-long special of the band performing in London, and for those who won't be sitting around the tube next Thursday, you can view it online as it happens via steaming video on the network's website. Sound good? Set your HD DVRs for 8:00PM ET / PT on April 24th, or better yet, kick back and enjoy it as it unfolds. Full release after the jump.

They never said change was easy -- nor inexpensive, apparently. Announced today, Starz has decided to undertake its "largest long-term brand investment since 2002," freeing itself of $25 million in order to spark up a new brand and marketing initiative. Users will start seeing an all new logo, fresh on-air look and an "integrated advertising campaign on-air and online." As expected, the new identity -- part of the "Are You Ready?" initiative -- will be ran across the company's six SD and four HD channels, and Starz is slated to run TV spots with the new logo starting on April 7th (while the online portion launches on April 14th). Hope it's worth it.

HDTV can be confusing. I know it can be overwhelming at times but the European agency in charge of everything high-def is introducing a new logo to help their consumers with HDTVs. This new logo indicates that the device has everything that is necessary to receive and process the information. Therefore this logo will appear on HDTV receivers, DVD players and audio/video receivers.

The only issue that can be seen is that the certification for HDTVs requires the set to have component video along with HDCP compliant DVI/HDMI connections. That is all well and good now but this new logo for does not require it to have component connections. So if you bought a HDTV a few years ago with an HDTV logo on it and then just purchased a new HDTV set-top box, they may not work together. Wait a second, that issue sounds familiar...