Pioneer KURO and friends hands-on

Posts with tag kuro





There's one model year to go before Pioneer switches over to Panasonic-sourced plasma panels, but the European Kuro lineup announced for 2008 gives some indication of where things are headed. We like the verbiage and strategy: LCDs for displays less than 50-inches, plasmas for the ultimate quality in the 50 - 60-inch category, and 3-chip D-ILA projectors for wall-sized entertainment. Blanketing the size spectrum is good, and notice that the delineation between LCD and plasma is in both size and picture quality; lots of eyes will be on whether the Kuro hallmarks carried over to the LCDs supplied by Sharp. Everything is treated to the all-important (for marketing, at least) 1920x1080 resolution. More significantly, the plasmas claim to have five times better black level performance than the previous generation's. Finally, the listed availability dates are telling: the KRF-9000FD projector shows up in April (any day now); plasma models PDP-LX5090 and PDP-LX6090 in June; KRL-32V and KRL-37V LCDs wait until August; and no word on the KRL-46V LCD which size-wise is in striking distance of a 50-inch plasma. Follow the link for the full press release.
Say goodbye to Kuro as we knew (and loved) it, as Pioneer officially announced that after panel production of the next series of models is complete, it's ending all in-house plasma panel production and will build HDTVs based on panels bought elsewhere. The source went unnamed pending a final agreement, but Panasonic will likely follow up the 42-inch it's providing with plasmas of up to 60-inches. Due this fall are Kuro-edition LCDs, combining Pioneer's ultra-thin speakers and exacting picture quality standards with screens built by Sharp (hopefully this time sans-banding issues) that should see release Europe first. Other businesses affected are car audio, DJ equipment and Blu-ray players, but by streamlining operations and working closely with Sharp, it expects a return to profitability in 2010. Fans of deep black levels and accurate color reproduction probably shouldn't be alone right now, take a look at the .pdf and let the healing process begin in the comments. You're among friends, you're strong, you will get through this.
While the world waits for official word on the fate of Pioneer's plasma HDTV operations, The Nikkei offers an analysis of the state the company is in, and how it got here. The problems started with Sony's choice of LCD over plasma back in 2005, leaving Pioneer without a partner to sell its plasma panels (the way Samsung and Sharp sell Sony LCDs), and unable to reduce prices by boosting production. Now the company is caught between its top shareholder Sharp -- an LCD manufacturer, that wants to put Pioneer's speakers in its TVs and sell Pioneer LCDs -- and its new plasma supplier Panasonic (fear not, Panasonic hopes to exceed even the Kuro's contrast ratio in its upcoming displays). The Nikkei expects Pioneer to announce it will sell 40- to 50-inch LCD & plasma HDTVs at its press conference March 7, but we just want to know what happens to Project Kuro.
Pioneer is officially "reviewing the plasma business", according to a release today -- much like Toshiba's "review" of the HD DVD business in February when it had decided to quit in January -- while a Reuters source confirmed The Nikkei's earlier report that Pioneer is getting out of the plasma panel manufacturing game altogether. While Pioneer would keep building plasmas based on panels sourced from Panasonic, according to the report, this would mark the exit of the 5th ranked plasma manufacturer, and host to some of the best PDP displays and technologies around. We can't expect any official word until the company's press conference on March 7, but rumors have swirled recently that it is considering a switch to LCD. We'll find out on Friday (our money is on SED rising again), but for now we'll just look longingly at our lovely Kuros.


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