By the press release, it's officially official -- Pioneer has made good on its promise to get serious about LCDs, even though its intentions to bring out a 46-inch class display this year remain murky. Europe will see three new Kuro-branded LCDs: the KRL-32V and KRL-37V models (32-, 37-inch sizes, respectively) in August, and a 46-inch KRL-46V which still has a nebulous "later in the year" date. All models include a high-contrast filter up front, three HDMI ports and 100Hz processing (count on 120Hz if when released in the USA). No pricing has been announced, so we'll be curious to see what sort of markup is slapped on the Sharp-sourced panel. More interesting, of course, will be the picture quality -- have Pioneer elves worked any magic into the electronics, and will the LCD's black levels measure up to the Kuro name?

There's one model year to go before Pioneer switches over to Panasonic-sourced plasma panels, but the European Kuro lineup announced for 2008 gives some indication of where things are headed. We like the verbiage and strategy: LCDs for displays less than 50-inches, plasmas for the ultimate quality in the 50 - 60-inch category, and 3-chip D-ILA projectors for wall-sized entertainment. Blanketing the size spectrum is good, and notice that the delineation between LCD and plasma is in both size and picture quality; lots of eyes will be on whether the Kuro hallmarks carried over to the LCDs supplied by Sharp. Everything is treated to the all-important (for marketing, at least) 1920x1080 resolution. More significantly, the plasmas claim to have five times better black level performance than the previous generation's. Finally, the listed availability dates are telling: the KRF-9000FD projector shows up in April (any day now); plasma models PDP-LX5090 and PDP-LX6090 in June; KRL-32V and KRL-37V LCDs wait until August; and no word on the KRL-46V LCD which size-wise is in striking distance of a 50-inch plasma. Follow the link for the full press release.

[Via HDTVOrigin]