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Polk Audio strikes another deal, winds up in Apple Stores


Directed Electronics' president and CEO Jim Minarik isn't letting Polk Audio sit idly while rivals make a push to get all up in your grille -- oh no. Just days after the firm announced that its products would be hitting Best Buy later this year, now it's proudly proclaiming that Polk's logo will also be seen in Apple Stores this March. In particular, consumers will notice Polk Audio's I-Sonic Entertainment System 2 (ES2), which is hailed as the "world's first product" to feature iTunes tagging for HD Radio. Curiously, there's no word as to whether any other Polk items will show up in Apple Stores, but we suppose we've only got a month or so to find out.

HD Radio rolls out iTunes tagging


Well you may have missed this particular feature in your rush to pick up Polk's I-Sonic Entertainment System 2 table radio, but like its upcoming iHD brother from JBL, the ES2 is one of the first HD Radio models to feature a new iTunes tagging option that lets users bookmark over-the-air tracks for later purchase. In a symbiotic program that should potentially benefit studios, consumers, and perhaps even the medium itself, Apple hooked up with HD Radio developer iBiquity to integrate a "Tag" button into future hardware releases, which when triggered loads metadata about the current song to memory for future transfer to a docked iPod. Once that iPod has been synced with iTunes, users will have the option of previewing and / or buying elements of the specific playlist that's been cobbled together. Le's just hope Universal and Apple make nice sooner rather than later, because the absence of a major label from iTunes certainly isn't gonna do anything to turn us into a nation of taggers.




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