Sony aiming for sub-$200 Blu-ray PC reader in early 2008
by Darren Murph 
posted Oct 12th 2007 at 7:24AM
Looks like it's not just the HD DVD camp that's talkin' lower prices, as now we're hearing that Sony has plans to unveil a Blu-ray reading (sorry, no burning capabilities of any kind on this one) optical drive early next year for around two Benjamins. All that was according to Bob DeMoulin, Sony's marketing manager, branded optical storage, who also stated that "a Blu-ray player at a sub-$200 price point becomes real attractive to the consumer." Of note, he also hinted at a possible external flavor of said drive, but apparently, there's been no final decision made on that just yet.
