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The Netherlands takes baby steps towards HD

Netherlands flag
We've been awfully hard on Toshiba's super-resolution upscaling pitch, but it looks like the tech may be a good fit for the Netherlands, where HD subscriptions are having a hard time getting off the ground despite an explosion in the number of HDTVs taking up residence in Dutch homes. Estimates put the number of households receiving HD signal at a paltry 85,000 in a country where 1.2 million HD sets are supposed to sell through this year alone. Maybe those people are waiting for the free OTA HD stuff, but based on what's in the pipeline, there's no telling how long it will be before HD pixels become abundant.

Dutch public broadcasters hitting the HD switch in 2009

Now here's a trend we can really get behind. Just weeks after four French national channels decided that the grass was greener (or at least clearer) on the high-def side, a trio of Dutch broadcasters have announced their intentions to follow suit. Beginning in Q2 2009, Nederland 1, 2 and 3 will begin broadcasting in high-definition, and initially 15% of all primetime content will be shot in HD; the rest will "upscaled to HD," which frightens us just a wee bit. We're also told that carriage negotiations are already underway with "all major distributing platforms including cablers UPC and Ziggo," but only time will tell if anyone is willing to sacrifice the bandwidth for the sake of high quality.

HDTV invades Holland

Sport1
Holland's borders are getting ready to fall to the hands of high definition. The country is about to get their first taste of HDTV with a sports and a  movie station appropriately named Sport1 and Film1. Crazy names eh?

In case you've forgotten there is a large sporting event that is oh so popular world wide. The World Cup is the most watched event. (period) Most European countries are launching their own high-def stations as this year's World Cup matches are going to be HD for the first time. Sport1 is set to launch in early June; hopefully before the June 9th start of the games.




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