Toshiba surprises with firmware 4.0 HD DVD player update

[Via Slashgear]
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hd-a30 posts

HD DVD's response to being unceremoniously jilted by Warner going into CES was ... nothing. A canceled press conference, downtrodden Toshiba press conference and rumors of further losses left great doubt that red had anything left in 2008, but now HD DVD is firing back. Leveraging its "approximately 50% market share in 2007" -- we're not sure where that number comes from either, we've contacted Toshiba for clarification -- indisputable lead in the notebook market and 100% compatibility with internet-enabled HDi features, Toshiba has announced it is not laying down yet. Effective yesterday, the HD-A3 MSRP has dropped to $149.99, the 1080p-capable HD-A30 to $199.99, and the top of the line HD-A35 to $299.99. Combined with an extended "perfect offer" of 5 free HD DVDs with every purchase, Toshiba's HD DVD Concierge service, and a sudden 50% off sale on Amazon, it seems this format will not go quietly into the dark. Fire sale to clear suddenly obsolete inventory or real chance to hang onto its remaining supporters? This could be the best -- or worst -- time to pick a side in the HD war.

There's no doubt that the HD Format war is in full swing, and just when the Blu-ray camp thinks they're going to catch up with HD DVD's full featured players, HD DVD raises the bar. We'll probably have to wait 'till CEDIA to get the official word from Toshiba, but for now Amazon has a few details about the new lineup, which will be available on October 1st and include three models: the HD-A3 ($299), HD-A30($399), and the HD-A35($499). One thing is for sure, this is going to be a completely different war by the time the holiday buying season rolls around.








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