Blu-ray and Freeview join UK consumption basket

growth posts


Make no mistake -- DirecTV had an amazing, if not unbelievable, fourth quarter of 2008. After reporting numbers that blew just about everyone away yesterday, analysts have been quick to pump out laudatory remarks. Sanford Bernstein's Craig Moffett noted that the satcaster "continued to defy gravity," and he suggested that "one could make a case that DirecTV has, at least so far, been as little impacted by the recession as any company in America." As for the company itself, it's looking to target "the middle market" going forward, which is a departure from its usual tactics of aiming straight for the higher-end. The outfit's CEO Chase Carey is anticipating Q1 2009 ARPU (average revenue per user) to grow around 2.5 percent, which makes sense given the upcoming price increases. Needless to say, DirecTV is on track for a very solid '09, and if you're interested in hearing more from both sides, just hop down to the links below.
Say what you will about the economy, but don't dare touch an American's television. Clearly bucking the trend is DirecTV, who managed to slip into rarefied air with outfits like Netflix by recording an absolutely marvelous Q4 2008. Beating analyst expectations by a solid mile, the satcaster added an amazing 461,000 new net subscribers in the quarter, with 301,000 -- the most in over three years -- coming in the US. DirecTV Latin America picked up the other 160,000, while a 1.47 percent churn rate was the lowest in nine years. In case you're scouting more good news, the company saw increased revenues in Q4 of 9 percent, while net income did slip 5 percent to $332 million. Of course, that may help explain the forthcoming price hike -- clearly it can charge more and get away with, so why not?







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