NBC lays out 2008 Beijing Olympics coverage plans

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China is already seeing a phenomenal boost in high-def love thanks to its deep, intimate connection with the 2008 Olympic Games, but it seems the fanfare isn't planning to stop after the spectacle comes and goes. Reportedly, Shanghai Media Group -- the second largest media group in China -- is gearing up to launch a couple of free-to-air HD channels in time for the 2010 Shanghai World Expo, but sadly, that's all the details that have surfaced thus far. On a grander scale, we're thrilled to see the high-definition seeds being planted in China; with a population like it has, a spark is probably all it needs to catch on.
Nearly two years ago, we heard that HDTV was coming to South Africa. Fast forward to now, and that prophecy has finally come true. DStv is launching in SA this August in order to bring the 2008 Olympic Games to residents in high-definition. Aside from prepping HD DVRs for the occasion, it's also looking to celebrate by offering up free advertising on the channel until March of 2009. Apparently Oracle Airtime Sales (OATS) is hoping that marketers will seize the opportunity to advertise their wares in high-def, and we have all ideas said company will receive more than a few calls from outfits looking to take it up on the offer.



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